After One Year, Lara Cohen Returns to Twitter

She will work with news, sports and entertainment creators.

Media Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus

The platform is zoning in on brand news, cultural moments and video.

BlackBerry Refuses to Give Up

The smartphone pioneer that Apple deleted is keyed up for a comeback.

This Digital Ad Format Guru Lives and Breathes Outside the Box

Verve vp and creative director Walter Geer holds six patents.

Hypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500

The company's first product is a digital bartender for TGI Friday's.

Snapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps

A new tabs feature is also coming soon.

How These 4 Brands Are Using Their Apps to Personalize Customer Experience

Home Depot and Sephora found success with location-based marketing and AR.

How Brands Can Take Advantage of Instagram Stories

Opinion: When designing your ads, it is important to catch your audience's’ eyes quickly.

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

From fake buttons to fake dirt, these ads are sneaky—but do they work?

Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

New shelf tags offer promise to better fulfill in-store needs.