FX’s Kenya Hardaway on How to Deliver Your Best Work
For Kenya Hardaway, the experiential launch event for the FX show Pose was some of the most rewarding work she's ever done and ended up being so much more than [...]
3 Reasons Why Achieving Organic Search Success Has Gotten Harder
If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus [...]
How Push Notifications Are Exposing Readers to a New Breed of Cyber Attack
It should come as no surprise to anyone involved in the digital advertising ecosystem that fraudsters are always looking for new methods to target users with sophisticated digital attacks. As [...]
Does Google Really Need Your Website? Well, How Mobile-Friendly Are You?
In the last two months alone, two significant updates have occurred to the Google algorithm — creating volatility in the search results. The second update happened around March 15, and [...]
Podcasts Reap Engagement. It’s Time for B2B Media to Dive In
As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing [...]
BoSacks: Industry Woes Shouldn’t Dictate How You Define Success
There isn’t a week that goes by when I’m not asked about my substrate preferences. A long-time reader and publisher from England yesterday asked me for an electronic subscription to Magazine [...]
6 Ways to Use the 2019 USPS Promotions to Your Advantage
USPS promotions are back for 2019. Do you have a planned marketing strategy to not only save money on postage, but really stand out? There are a variety of programs [...]
MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to [...]
Think Apple News is Going to Save Your Traffic? Think Again.
In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a [...]
4 Ways Marketers Can Make the Most of Mobile Devices in Retail
Using progressive web apps, they can bridge the gap in-store.
4 Steps for Developing an Audio Strategy That Captures Consumer Interest
Popularity on mobile has pushed for improved quality.
Should You Use Augmented Reality With Direct Mail?
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I [...]
5 Dynamics That Kill Your Mobile Conversions
Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of technology we carry in our pockets 24×7. [...]
Here’s What Consumers Hate Most About Your Emails
They want less promotion and more information.
5 Dynamics That Kill Your Mobile Conversions
Mobile conversions should be happening all day. It’s not a stretch to say that we are slaves to those little rectangular pieces of technology we carry in our pockets 24x7. [...]