These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women
In an effort to create change around the way women are viewed in their culture, nine Bolivian women in their 20s, known as ImillaSkate, challenge their community and culture to [...]
Chatbot Marriage? Mobile Network GiffGaff’s Ad Predicts the Future
The campaign promotes the promise to freeze prices until December 2023.
These Films Show Google Pixel Helping to Strengthen Family’s Relationships
The campaign promotes features on the phone integrated into the stories of the three spots.
McDonald’s App Goes to ‘Camp’ to Build Gen Z Loyalty
'McDonald’s is one of the world’s most democratized brands, so we’re not only looking to participate in culture, but also find ways to create it,' Hassan told Adweek through a [...]
Samsung Wants Us to Go Out After Dark With the New Galaxy S22
Samsung takes us on a wild night shoot to promote the Galaxy S22's photo and video capabilities.
Bringing a Passionate PC-First Audience to Mobile
On using authenticity to expand the League of Legends ecosystem.
Log in to Elevate: Mobile Gaming
The future of mobile gaming was the topic of the day.
A Spider Gets Its First Taste of Heartbreak in Samsung’s Unexpected Love Story
Samsung tells an unusual love story starring a spider.
Why Ryan Reynolds’ Mint Mobile Flipped an Old Ad Upside-Down for Super Bowl Sunday
An 'upcycled' ad continues the budget cell service's humorous efforts to save money on marketing.
Winter Olympians Express Their Passions Beyond Sports in Samsung’s Sleek Ad
With a goal of portraying Olympians as more human and less godlike, the 60-second spot shows young athletes competing and sharing their other passions. It also focuses on people watching [...]
These Dramatic Movie Moments Are Actually Fun Apple Ads for iPhone 13 Pro Features
Resting comfortably? Or spiraling into madness? Optical zoom makes all the difference.
This Wireless Phone Ad Shows Why Some Family Plans Are Better Without Family
Verizon-owned service provider Visible leans into the familiarity of familial chaos during the holidays.
Tinder’s Latest Ad Debuts New Feature and AOR Relationship With Mischief @ No Fixed Address
The dating app wants users to manage their expectations and understand that they won't necessarily hit it off with every person they encounter.
Gaming Giant King Names Fernanda Romano as Chief Marketing Officer for Candy Crush
Romano joins from Alpargatas having held the role of vp of marketing and global innovation.
O2 Fights Digital Poverty by Creating a Food Bank for Data
The Covid-19 pandemic exposed and exacerbated the problem of limited online access.