Adweek continually honors the industry's most dynamic media plans and executions developed by brands all over the globe. Each year, the excitement builds as entries are submitted across several categories including Total Campaign, Best Use of Branded Content/Entertainment, Best Use of Insights, Best Use of Social and much more. An independent panel of jurors judges the creativity and efficacy of each submission. Adweek's Media Plan of the Year category delves deeper into the winning media plans and provides further insight for media and marketing professionals.

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Every Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue

When an audience becomes apathetic to the brand and message, it can make even the best campaigns fall flat.

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Prime Video’s Shock and Awe Strategy for The Boys Season 3

How the Media Plan of the Year winner's 'Not Safe for Work' campaign brought renewed attention to the series.

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Media Plan of the Year Awards 2023

Winning strategies from the year, from celebrity partnerships to metaverse experiences.

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Adweek’s 2023 Media Plan of the Year Winning Campaigns

27 of the world's most creative executions.

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How Rick and Morty’s Drive-Thru Activation With Wendy’s Became a Viral Sensation

Inside the Spark Foundry-led experiential campaign that drove half a billion impressions.

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Media Plan of the Year Awards: Celebrating the Year’s Most Innovative Strategies

Twenty-two campaigns that took creativity and engagement to the next level.

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Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise

Discover all of Adweek's 2021 Media Plan of the Year winners, from Uber and Lexus to Comedy Central and Netflix.

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Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Process

Telling consumers not to use its service during the pandemic helped the company find its marketing purpose.

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Best in Show: Comedy Central Pulled Out All the Stops Promoting Awkwafina Is Nora From Queens

2020 Media Plan of the Year Winner Comedy Central Pulls Out All the Stops With Awkwafina.

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These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Times

Presenting Adweek's 2020 Media Plan of the Year winners.

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Celebrating Creativity at Media Plan Of the Year

Adweek and The Trade Desk honor 2019’s winners at placeiq.

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Video: These Are the Latest Trends in Media Planning, and the Biggest Challenges

Adweek's 2018 MPOY judges tell us what the challenges are, and how best to face them down.

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Netflix’s Shocking Public Activation for Altered Carbon Was the Year’s Most Innovative Media Plan

Its disturbing 'marketplace' with for bodies featuring human bodies encased in plastic at a public bus stops, promoted the dystopian series.