A Conversation With Former MediaLink CEO Michael Kassan and UTA’s Jeremy Zimmer
Together the pair discussed the impact of AI on the entertainment industry
This Grumpy Teddy Bear Won’t Share Ed Sheeran’s Hot Sauce
Tingly Ted’s was co-created through Warner Music Group’s newly launched WMX Ventures arm in partnership with Kraft Heinz.
Here’s What Works For These Brands When it Comes to Sustainability
For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters [...]
Why MotorTrend Is ‘Going Wide’ to Lure a Broader Customer Base
It's trying something new—just blabbing about them.
Kickstarter Taps Ex-Twitter Talent to Help Put Itself Back on Cultural Map
CEO Everette Taylor appoints new marketing and comms bosses to revitalize the Kickstarter brand.
Heinz and Absolut Go Back to the 80s for Pasta Alla Vodka Sauce Launch
Vintage recipe inspires nod to iconic Andy Warhol campaign.
How Wrangler and Fender Made a Case—Literally—for Better Branded Merch
How do you make a guitar case out of a pair of jeans?
Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit
Tired of overhyped products, discerning Gen-Zers are telling people what not to buy.
What Luxury’s Resilience Says About Marketing in a Downturn
The seemingly unshakable sector knows exactly what its customers want.
Avon’s CMO Says It’s Been ‘Deprived’ of Brand Investment. Now It’s Back With a Bang
Bold reboot will transform the brand from the inside out.
When Vandals Targeted His Campaign, This CMO Went Guerilla
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
Thanks to Regulatory Action, Scope 3 Emissions Are Getting More Attention. Here’s What Marketers Need to Know
Regulators are requesting more detailed data on climate impact.
NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility
Margaret Jobling says marketers need to learn to sell themselves internally in tough times.
From Big Trucks to Big Data, What These Marketers Learned at CES 2023
Come along as OMD agencies guide clients through the show floor.