Alec Baldwin Narrates a Wonderful Spot Kicking Off U.S. Open’s 50th Anniversary

The marketing effort includes a new logo.

Why ABC Put a ‘Make America Great Again’ Hat in Its Roseanne Subway Activation

In the sitcom’s revival, Trump’s presidency has divided the Conner family.

The 5 Best Ad Campaigns adam&eveDDB Made for Harvey Nichols

As the U.K. brand-agency partnership splits after 17 years, we look back on the unforgettable work they did together.

NCAA Launches Latest Brand PSA Focused on Inclusion

On the eve of the annual March Madness college basketball tournament, the NCAA and agency SS+K have launched their latest brand PSA campaign.

BBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations

The agency is back with some new takes on 'You're Not You When You're Hungry.'

A Young Girl Discovers the Power of Storytelling in HP’s Touching International Women’s Day Film

The brand encourages all young women to share their stories.

YouTube TV Doubles Down on Controversial World Series Partnership in Expanded MLB Deal

Live TV streaming service will 'present' the World Series for 2 more years.

Q&A: The Big Bang Theory’s Mayim Bialik Relaunches Her GrokNation Website With a Lifestyle Theme

She's partnering with former YM and Sassy editor-in-chief Christina Kelly

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

A number of brands have tapped into the growing trend of disguising fake movie trailers as ad campaigns.

To Stand Out, Brands Are Using Live Ads During Premier TV Events

ABC integrated Samsung and Walmart into the Oscars.