AI, the Metaverse and 3D Billboards: the Tech These CMOs Are Most Excited About
Adweek's Brand Genius Honorees on what tech they are most interested in implementing in 2024.
Whatever Happened to Interactive Audio Ads?
Brands are testing their potential, but who's listening?
Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back.
Doritos Develops AI Tech to Cancel Its Crunch for Gamers
Matt Watson, PepsiCo's ecd of Europe, discusses the teaser campaign and the Doritos Silent concept.
Why Wendy’s Has Launched a True Crime Podcast
Marketing director Lisa Deletroz talks about the creation of The Burger Files.
When It Comes to Martech, a Single Tool Is Never Enough
Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components
Autodesk and Maximum Effort Buy Into More Human B2B Marketing
CMO Dara Treseder and Ryan Reynolds’ creative agency produce consumer-style campaigns and results that win fans in the finance department.
Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success
Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.
What Marketers Can Learn From the Art Basel-Tribeca Festival Partnership
Music and movies meet art and culture.
Luxury Brands Are Moving From Haute Couture to ‘Haute-spitality’
Fashion houses are turning to food and hospitality activations.
Hyatt’s Crystal Vinisse Thomas Is Changing the Cultural Event Space One Stay at a Time
Thompson Hotels' newest lifestyle event series, Culture Lives Here, provides guests with a taste of what’s next from creative professionals.
Client Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI Today
Accelerated ad campaign output has led to winning new business for some agencies.
Generative AI Is More Than a Marketing Gimmick for Coca-Cola
Innovation that gets closer to the customer and drives sales.
Coca-Cola’s Marketers Prepare for Constant Transformation
North America marketing chief Shakir Moin on creating modern stories.
Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.