Discover news and analysis about the latest innovations in marketing from advertising experts at Adweek. Read articles about how marketing innovations are moving the industry forward.

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AI, the Metaverse and 3D Billboards: the Tech These CMOs Are Most Excited About

Adweek's Brand Genius Honorees on what tech they are most interested in implementing in 2024.

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Whatever Happened to Interactive Audio Ads?

Brands are testing their potential, but who's listening?

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Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?

Limited edition runs have become a popular way to bring products back.

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Doritos Develops AI Tech to Cancel Its Crunch for Gamers

Matt Watson, PepsiCo's ecd of Europe, discusses the teaser campaign and the Doritos Silent concept.

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Why Wendy’s Has Launched a True Crime Podcast

Marketing director Lisa Deletroz talks about the creation of The Burger Files.

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When It Comes to Martech, a Single Tool Is Never Enough

Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components

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Autodesk and Maximum Effort Buy Into More Human B2B Marketing

CMO Dara Treseder and Ryan Reynolds’ creative agency produce consumer-style campaigns and results that win fans in the finance department.

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Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success

Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.

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Luxury Brands Are Moving From Haute Couture to ‘Haute-spitality’

Fashion houses are turning to food and hospitality activations.

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Hyatt’s Crystal Vinisse Thomas Is Changing the Cultural Event Space One Stay at a Time

Thompson Hotels' newest lifestyle event series, Culture Lives Here, provides guests with a taste of what’s next from creative professionals.

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Client Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI Today

Accelerated ad campaign output has led to winning new business for some agencies.

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Generative AI Is More Than a Marketing Gimmick for Coca-Cola

Innovation that gets closer to the customer and drives sales.

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Coca-Cola’s Marketers Prepare for Constant Transformation

North America marketing chief Shakir Moin on creating modern stories.

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Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?

Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.