General Electric has a history of successfully experimenting with new platforms before they explode in popularity and lately that success happens from a format you can hear.
Restless and relentless, these marketing, media and tech professionals are consistently ones to watch.
From savvy social responses to long-form brand narratives, meet the modern marketing storytellers of Adweek's Creative 100.
Get to know 2017's most innovative and provocative professionals.
This is M&M’s largest product launch in the company’s 75-year history.
For nearly 6 decades, Lilly Pulitzer—in particular, its shift dress—has defined summertime attire for affluent women.
Digital is at the heart of Hasbro's recent success.
A group of agencies is hoping to make it easier for new parents to work in the advertising business.
Anna Faris is the brand's new spokeswoman, bringing a new flavor of humor. She, along with Perez, shakes up the brand’s third installment of its #MissAdventure series.
The campaign from BETC Paris is making its Snapchat debut.
