McDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
The Starbucks-style concept chain revives an '80s mascot for the TikTok generation.
McDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The company has also agreed to a partnership with Google Cloud to introduce AI tech across its platforms and in restaurants.
Smirnoff’s Ad Boss Discusses the Power of Intersectionality
The vodka brand's top marketer talks expanding the "We Do We" campaign.
Lego’s Fortnite Collaboration Is a Masterclass in Fan Engagement
The metaverse experience has been 18 months in the making.
Antonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra
Lucio led marketing at the tech company until 2018 when he left to join Meta
Industry Jargon Is the Silent Killer of B2B Marketing
The relentless spread of jargon across B2B organizations is a symptom of a deeper problem.
Walmart’s Holiday ‘RomCommerce’ Aims to Make Shoppers Swoon
This holiday season, Walmart is taking a page from The Hallmark Channel—sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is throwing [...]
Quiznos Soared High and Crashed Hard. Can It Make a Comeback?
The beleaguered chain bets on a chef-inspired menu and some rodents from 2004.
How Tech Brands Have Activated the Las Vegas Sphere
Google and Shopify have turned to the first-of-its-kind venue to create a spectacle.
This Baby Bottle Startup Talks to Parents Like a Tech Giant Would
After a strong start in the U.S., feeding startup Emulait is launching in Europe.
3 Lessons for Startups to Make Their Early Marketing Successful
After prior app success, Juan Pablo Ortega is doing it again for his global payment management company, Yuno.
How Young Fans Are Changing the Sports Marketing Game
Leagues, athletes and brands are finding new ways to break through, from collaborations to creating new sports.
Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive
Qualcomm CMO Don McGuire and Code and Theory's Dan Gardner explain at Web Summit 2023.
Nike Names New CMO to Help Write Its Next Chapter
A former company veteran returns amid leadership shake up.
Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her
The basketball star is among the top female NIL earners in the US.