Why ‘Car Guys’ Are 4 Times More Valuable to Marketers Than Average Consumers

Enthusiasts in the auto, outdoor and home tech categories are a valuable target for marketers.

Shinola’s Uplifting New Ads Celebrate America’s Builders, Makers and Do-Gooders

Shinola's campaign honors those giving back to their communities.

Hoping to One-Up the Competition, Marriott Adds Unique Travel Experiences to Its Loyalty Program

You can book a camel ride or castle tour along with your Marriott room.

As Soda Sales Suffer, Beverage Marketers Are Shifting to a New Stream of Income: Water

Ads from Poland Spring, Fiji, Lifewtr and others have been cropping up as water consumption surpasses soda.

This Pop Singer’s New Music Video Is Actually a Powerful Message About Domestic Violence

An appeal for Refuge.

Twix Escalates Rivalry Between Left and Right Twix by Giving Them Their Own Packs

Mars brand's loopy conceit extends to packaging.

Skillshare Needs Your Help to Track Down Who Designed the Tidyman Logo

No one knows who created the iconic anti-litter symbol.

How a German-Jewish Mystic Created an American Soap Company Determined to Clean Up the Planet

Dr. Bronner’s is a small, Southern California brand with 150 employees, yet its 2015 revenue came in at $95.7 million, a 126 percent increase from 2011.

NCAA Mascots Raid the Refrigerator in LG’s New Campaign

The spots highlight LG's appliances, with a little help from some familiar furry friends.

An Ad Agency Designed This Crazy Cool Flagship Store in Austin for Yeti Coolers

Part shrine, part backwater bait shop