Retail Media’s New Secret Weapon Is Incremental ROAS
Traditional metrics may not accurately reflect the impact of new brand initiatives.
Eater’s EIC Stephanie Wu on Recipes for Success
ADWEEK's Editor of the Year outlines how the title goes beyond the rinse and repeat to reach new audiences.
Rob McElhenney Is Doing ‘More Better’ and Knows Exactly How Always Sunny Will End
ADWEEK’s 2024 Media Visionary launches More Better Industries, a full business ecosystem of production, marketing and investment.
Hot List: The Year’s Most Applauded TV Shows, People and Networks
Buzzed-about animated series, revivals, late-night hosts and more.
Creator Monet McMichael Is Striking Big Brand Deals and Connecting With Fans
ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.
From Elder Statesman to Innovation Hub: Satya Nadella’s Pivot of the Microsoft Narrative
The CEO has secured the company's positioning as a leader in AI.
2024 Digital & Tech Hot List: The Apps, Games and Platforms Becoming Part of Our Daily Lives
Honorees include Threads, ChatGPT and TikTok Shop.
Succession’s Jesse Armstrong Is ADWEEK’s 2024 TV Creator of the Year
Succession's Jesse Armstrong is ADWEEK's 2024 TV Creator of the Year.
The 2024 Media Hot List: From Health to Sports to Business News
The people and news organizations that brought the most captivating coverage to readers.
Under CEO Anna Bateson, The Guardian Is Quietly Thriving
ADWEEK’s Media Executive of the Year has found unusual success with an unusual model.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
From Nielsen One to the delayed sunsetting of industry currency.
Channing Dungey Is ADWEEK’s 2024 TV Executive of the Year
The chairman of Warner Bros. Television Group is delivering strong results.
This Marketer’s Pottery Is a Love Letter to Chinese Culture
NBCUniversal's Josephine Zhu took leap of faith into ceramics and rediscovered her heritage.
Thayers Is Courting Gen Z With a Centuries-Old Ingredient
The skin care brand's powerhouse ingredient dates to the 16th century.