How Generative AI Is Already Changing How Creatives Do Their Jobs
Agencies have incorporated ChatGPT and image generators into workflows.
A Marketer’s Guide to 5G and XR in 2023
5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.
Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials
The cable giant sees AI as a way to lure brands without the means to advertise otherwise.
The Rise of AI Content Generation Stirs Brand Reputation Fears
Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.
Marketers Search For Practical Tech to Boost ROI Amid Economic Flux
Targeted investments in AI and augmented reality could help brand leaders improve ROI.
The Real Ways Synthetic Data Is Changing Advertising
While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.
Blockchain Gaming Startup Limit Break Offers 10,000 NFTs in a Super Bowl Ad
The giveaway is likely to be crypto's only appearance in this year's Big Game.
Marketers Brace for an AI Arms Race in Search
New machine learning advances could rewrite the playbook for SEO.
Generative AI Presents Small Agencies an Opportunity to Scale
Generative AI presents nascent shops a never-before-seen opportunity to mass-produce and test creative.
How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots
From copywriting to chatbots, experts weight the opportunities and risks.
Just Because You Have the Data Doesn’t Mean You Should Use It
While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.
The Best Way to Develop Web3 Savviness Is Cautious Participation
Learn about this new technical landscape through cautious participation.
Ford Has No Desire to Be the ‘Apple of the Automotive Industry’
Ford of Europe's ad boss wants to bring American 'swagger' to EV marketing.
Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It
An NFT project is just another touch point in a broader consumer ecosystem that could drive brand value.
How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy
Inside the tech platform that also won over Nike