Quantcast’s New Marketing and Communications Chief Sees AI as the Next Big Frontier for Brands

Industry vet Steven Wolfe Pereira leaves Neustar to join the San Francisco firm that specializes in artificial intelligence.

The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital

And retarget through both channels.

Does Pearl, the First A.I. Ad Awards Juror, Know a Thing About Creativity?

Probably not much, but she is learning.

Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Snap's high-tech sunglasses show creative potential.

Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality

The tech giant is pushing AR marketing to the forefront.

How AI Is Transforming the Shopping Experience Based on the Images Consumers Look at Online

Retailers from West Elm to Burberry are adding artificial intelligence to their marketing strategies.

Future of Retail? Nike’s Cool New Toy Lets You Design and Print Custom Sneakers in an Hour

W+K's The Lodge experiments with AR, object tracking and projection.

This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads

It's getting to scale on college campuses.

IBM Is Curating Content Powered by Watson’s Artificial Intelligence for the U.S. Open

The company is debuting Watson Media during this year's tournament.

KFC Created a Wacky, Creepy Virtual-Reality Escape Game to Train New Cooks

The voice of Colonel Sanders talks players through the steps of making KFC chicken.