AI Watch: Weekly Updates for the Latest in Generative AI News
News publishers descend on Capitol Hill, Meta adds generative AI tools to Ads Manager, and more.
LinkedIn Introduces Generative AI-Powered Tool for B2B Marketers
The program, Accelerate, aims to speed up ad campaign setup and recommend target audiences.
Google Lets Publishers Opt Out of AI Training Data
But it may come at the cost of being left out of search results.
AI Watch: Weekly Updates on the Latest in Generative AI News
Writers strike ends, ChatGPT can now 'see, hear and speak,' and Getty Images enters gen AI race.
FanDuel Casino Lists Hundreds of Feelings That Aren’t as Good as Winning
The latest phase of FanDuel's campaign posits winning is the best feeling in the world.
Early Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
Each query put into ChatGPT contributes to five grams of carbon dioxide—the equivalent of one email.
Hyper-Realistic CGI Ads Are Taking Over Your City, and Your Timeline
'Faux out of home' lets brands straddle the space between reality and digital manipulation. But is it the future?
Will.i.am Taps IBM Watson Technology to Build His Own Creative Platform
The award-winning artist discussed the development of the app alongside Jonathan Mildenhall in Cannes.
Salesforce Positions Itself as the Sheriff of AI’s Wild West
The ad, featuring Matthew McConaughey, is accompanied by a survey of artificial intelligence use.
These 6 Charts Show How Marketers Are Adopting GenAI and What Worries Them
Gartner studied how marketing teams are using the technology.
Microsoft Charges $30 Monthly Fee for Its GenAI Tools, Expanding Revenue Streams
OpenAI’s premium version of ChatGPT is priced at $20 per user per month.
How Executives at Adobe, Uber, Diageo and TBWA Are Using Generative AI Today
Adweek's executive roundtable discussed the potential of the tech on in-housing, brands and production.
How to Manage 6 Generative AI Weaknesses That Impact Brand Experiences
Because no CEO wants to lose $100B of market value due to an AI mishap.
AI Policies From Agency Holding Groups Help Win Clients and Score Major Partnerships
Agencies are actively exploring potential use cases for the technology's next applications, like achieving real-time relevant ads.
This Is the Year of ‘Brandformance’ for Instacart, Says CMO Laura Jones
Chief marketer Laura Jones and chief business officer Chris Rodgers discuss future direction of the platform