AI Coalition Aims to Demystify Tech for Brands Like HP, Diageo, Kellogg’s
Brands are using the coalition to improve campaign effectiveness and reduce inefficiencies.
Marketers’ Gen-AI Priorities for 2024
Marketers will need to invest in managing unstructured data.
How Zipcar’s Gen AI Campaign Drove Brand Awareness and Site Visits
Relevant and compelling creatives drove brand awareness and sales for Zipcar.
Air Fryer Maker SharkNinja Names Puma’s Brand Chief Adam Petrick as Global CMO
He left the sports apparel company in the summer after 24 years.
Google’s AI Model Gemini Spurs Fresh Concerns Among Publishers
Gen AI tools can disrupt 66% of publisher traffic and bite a major chunk of revenue.
What Marketers Should Know About Adventr’s Interactive Digital Video Ads
The ad-tech company raised $5 million in seed capital, including an investment from John Legend.
Scania Ads See Electric Truck Experience First Day at Work
The campaign is the first from agency Åkestam Holst NoA since being appointed in 2022
Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement
The apparel giant partnered with Roc Nation and Legitimate to connect physical and digital worlds.
Sam Altman’s Move to Microsoft Changes Its Bing Search Battle With Google
Microsoft hiring Altman will help the company in its AI race. But industry analysts tell Adweek there are unintended consequences that benefit Google.
Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover
Create Real Magic is a holiday card generator featuring some of its most iconic assets.
This Tech Ethicist Wants More Women’s Voices to Diversify AI
Sasha Luccioni on the need for representation in artificial intelligence.
TechMagic Podcast: Fashion, Tech and Humane’s AI Wearable
Plus, an interview with Cynthia Miller from 11:11 Media.
The Sustainable Production Technologies Marketers Can Start Using Now
AI, VR and AR enable us to streamline processes, minimize resource consumption and drastically reduce carbon footprints.
Why Crypto Company OKX Remains Bullish Despite Market Infamy
OKX saw a 20x year-on-year retail user sign-up.
Weekly Generative AI News and Top Stories
Meta bans political advertisers from using its gen AI ads tools and gen AI comes to Google's Performance Max.