Europe’s leading digital marketing and tech event, DMEXCO, brings together key players in digital, marketing and innovation from around the world. The event offers seminars, debates, expositions and masterclasses that outline the future of the digital economy and drive market value. Held in Cologne, Germany, since 2009, the annual trade fair covers online marketing, targeting, digital content, video, mobile marketing, social media marketing, performance-based marketing, email marketing, SEO, affiliate marketing, and emerging trends like virtual and augmented reality, the metaverse, Web3 and the Internet of Things. Follow along with the latest developments, including speakers, insights and coverage from the live event.

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With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

By Lauren Johnson

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S.

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Dmexco’s Founder on What’s Hot This Year, How the Festival Has Grown and Its Future

By Michael Burgi

 

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The Maker of AdBlock Plus’ ‘Acceptable Ads’ Explains the Most Controversial News at Dmexco

By Lauren Johnson

 

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Dmexco Conference Provides a ‘Trail Map’ for Marketers to Learn Ad-Tech

By Lauren Johnson

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology [...]

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IAB Expands Its International Reach With New Dmexco Partnership

By Lauren Johnson

The Interactive Advertising Bureau has inked a deal with Dmexco, one of the world's largest digital media and technology conferences.

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