Facebook Is Making Its Biggest Play to Improve Brand Safety, but Is It Enough to Gain Marketers’ Trust?
Two new tools show ads ran and set guidelines for how creators can make money off of the platform.
After Losing NFL Streaming Rights to Amazon, Twitter’s Jack Dorsey Downplays Live Video
Plus, he talks about policing Trump and other public figures.
This Social Video Analytics Company Has Quadrupled Its Auditing Business Since YouTube’s Brand-Safety Scare
OpenSlate launches YouTube transparency tool to check where ads ran.
On the Adweek Podcast: As Dmexco Nears, Digital Advertising Is at a Crossroads
Our podcast panel also looks at the year's best brand marketers and the surprising revival of LinkedIn.
Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Marketing chiefs like P&G's Marc Pritchard are demanding transparency.
Lufthansa Is Creating In-Flight Networking Opportunities for Events Like SXSW and Dmexco
Airline has 6 themed flights planned and is open to working with more events.
Procter & Gamble Wants Digital Marketing Startups to Pitch Their Best Ideas During Dmexco
20 companies will compete for the chance of winning 20,000 euros (or roughly $23,580) at Dmexco.
Germany’s Dmexco Wants to Be a Go-to Tech Conference for U.S. Marketers
Can Cologne, Germany become the next hot spot for technology events?
Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads
The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.
How Nestlé and Facebook Work Together as Digital Marketing BFFs
COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group [...]
With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video [...]