Europe’s leading digital marketing and tech event, DMEXCO, brings together key players in digital, marketing and innovation from around the world. The event offers seminars, debates, expositions and masterclasses that outline the future of the digital economy and drive market value. Held in Cologne, Germany, since 2009, the annual trade fair covers online marketing, targeting, digital content, video, mobile marketing, social media marketing, performance-based marketing, email marketing, SEO, affiliate marketing, and emerging trends like virtual and augmented reality, the metaverse, Web3 and the Internet of Things. Follow along with the latest developments, including speakers, insights and coverage from the live event.

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Facebook Is Making Its Biggest Play to Improve Brand Safety, but Is It Enough to Gain Marketers’ Trust?

Two new tools show ads ran and set guidelines for how creators can make money off of the platform.

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On the Adweek Podcast: As Dmexco Nears, Digital Advertising Is at a Crossroads

Our podcast panel also looks at the year's best brand marketers and the surprising revival of LinkedIn.

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Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

Marketing chiefs like P&G's Marc Pritchard are demanding transparency.

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Lufthansa Is Creating In-Flight Networking Opportunities for Events Like SXSW and Dmexco

Airline has 6 themed flights planned and is open to working with more events.

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Procter & Gamble Wants Digital Marketing Startups to Pitch Their Best Ideas During Dmexco

20 companies will compete for the chance of winning 20,000 euros (or roughly $23,580) at Dmexco.

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Germany’s Dmexco Wants to Be a Go-to Tech Conference for U.S. Marketers

Can Cologne, Germany become the next hot spot for technology events?

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Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

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How Nestlé and Facebook Work Together as Digital Marketing BFFs

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group [...]

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With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video [...]