In the world of advertising, a brand is only as successful as its ability to master digital transformation and keep up with the latest news, trends, strategies, and emerging technology within its vertical. Adweek’s digital transformation resources offer valuable insight for marketing novices and experts alike.
The defining feature of digital transformation in advertising is that it’s never static—something new is always emerging. By utilizing these articles, guides and other content sources, you’ll be able to stay up to date with the latest happenings from leaders like Meta and TikTok, and translate them into real-world benefits for your organization.

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DOJ’s Probe of Google Shifts to Search Dominance

Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now).

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Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war.

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Facebook Cracks Down on Hate Speech in Groups

It will also limit the spread of health advice on the platform.

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WFA Readies Cross-Media Measurement Standard

The goal is to stop showing people the same ad over and over again.

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Media Organizations Are Not Angry at Apple, Just Disappointed

Tensions between publishers and consumer-focused device maker come to the fore once again.

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Walgreens Taps Adobe to Create a More Personalized, Relevant Customer Experience

The retailer’s CMO says pandemic-related consumer behavior changes are here to stay.

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Walmart China Taps Varcode’s Technology to Improve Food Safety

Varcode is providing Walmart China with a digital technology that allows the retail giant to track the freshness of perishable foods.

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Walmart Is Expanding Its Third-Party Marketplace With Shopify

The partnership allows new merchants to sell products on the retail giant's website.

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Wholesale Brands, Stuck With Excess Inventory, Find Inventive Ways to Entice Shoppers

Apparel companies Duer, Paige, Vuori and Cuts Clothing all pivot to new models as retailers cancel orders.

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Navigating Your Way Through the Pandemic With Location Data

A more granular, market-by-market approach with location targeting featuring geofencing capability, needs to be at the heart of every brand’s plans.

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3 Ways to Experiment With Platforms and Strategy During the Pandemic

Ways to experiment with platforms and strategy during the pandemic.

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Higher Education Is Now Functioning With Much More Humanity

How to maintain continuity in the classroom in a severely fractured academic year.

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10 Steps to Smoothly Win a Virtual Pitch

In this era of Covid-19, we’re settling in for the long road ahead.

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The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

The snack food giant has formed The Frito-Lay Snack Society, a community of just 22 members.

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