5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

From rethinking team organization to finding inspiration outside the industry.

Editor’s Letter: Customer Service Is More Important Than Ever for Brands

Here's how they’re solving challenges that will change their businesses forever.

Infographic: How Brands Struggle Internally to Adapt to Digital

Will 2018 be the year CMOs demand a new operating model?

Just How Pervasive Is Technology in Our Lives?

New Accenture forecast shows how much technology is blurring work and life.

Why the GDPR Is Actually a Good Thing for Brands

Putting an end to data gossip.

How Audience Targeting Is Changing in the Age of Digital Transformation

Niche advertising, influencer marketing and consumer participation are all gaining momentum.

How to Create an Effective Digital Video Campaign That Actually Converts Customers

Keep it short, get to the point and consider the vertical format.

If You Thought Voice Was Easy, Wait Until Devices Make Predictions

'It's a shift from instant gratification to clairvoyance.'

Google Chrome’s Crackdown of Bad Ads Is Only the Beginning

Today marks the end of an era as the browser prepares to clamp down. Here's what's changing, and what's to come.

Q&A: How Unilever’s CMO Is Trying to Help Make Digital a Safer Space for Brands

Keith Weed calls on platforms to step up efforts to combat divisive content.