In the world of advertising, a brand is only as successful as its ability to master digital transformation and keep up with the latest news, trends, strategies, and emerging technology within its vertical. Adweek’s digital transformation resources offer valuable insight for marketing novices and experts alike.
The defining feature of digital transformation in advertising is that it’s never static—something new is always emerging. By utilizing these articles, guides and other content sources, you’ll be able to stay up to date with the latest happenings from leaders like Meta and TikTok, and translate them into real-world benefits for your organization.

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Inside Google’s Targeting Plans for a Post-Cookie World

Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system.

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Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020

Jeffree Star was the top influencer in the #BeautyTwitter report with Sprinklr, while ColourPop Cosmetics led brands in engagement.

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Twitter: How to Share a Topic

Encourage other users to view content.

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‘OG Influencer’ Paris Hilton: ‘How I Work With Brands Now’

The global star talks brand disruption and going from reality TV to real business exclusively with Adweek.

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IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.

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Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing

Analysts must reconcile teams that can sometimes seem to be speaking different languages.

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Regulators Reportedly Mull Forced Google Chrome Sale

Regulators are considering a breakup of the Google empire, including a forced sale of its dominant web browser Google Chrome and certain aspects of its ad-tech stack.  A Politico report [...]

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The Layaway Is Back for Macy’s in New Deal With Fintech Firm Klarna

A continuing digital evolution in search of younger shoppers.

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A Look Back at Instagram’s Biggest Moments in the Past 10 Years

New features and updates are rolling out to mark the anniversary.

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Facebook Introduces Mental Health Resource Hub

Additional guides will be added to Messenger, Instagram and WhatsApp.

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Why Direct Mail Should Be Part of Your Integrated Marketing Solution

Adding direct mail to your digital strategy leads to better performance.

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Senate Committee Votes to Subpoena Big Tech

The U.S. Senate Committee on Commerce, Science, and Transportation has unanimously voted to subpoena the CEOs of Facebook, Google and Twitter to face questions over their content policies. A particular [...]

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WeTransfer and Samsung Spotlight How 3 Photographers Are Reflecting on This Year

Campaign commissions freelancers to produce projects using new Galaxy Note20 Ultra 5G phone.

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DOJ’s Probe of Google Shifts to Search Dominance

Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now).