4 Ways B-to-B Marketers Should Be Using Mobile Video

It’s one of the biggest opportunities in 2018.

Q&A: This Agency Head of Innovation Doesn’t Think Much of Most Innovation Labs

Zenith's Tom Goodwin discusses what the word means and what it doesn't as well as what it should be.

LinkedIn Is Making In-Feed Video Ads Available to All Companies Soon

The professional network began beta-testing them last October.

Facebook Is Rolling Out New Privacy Tools. Will It Be Enough?

The company believes its settings will help users better understand their data.

Will Small and Midsized Businesses Find Their Way to Waze Local?

The navigation app launched with three ad formats.

How These Marketers Confront the Challenges of Digital Transformation

At SXSW we talked to leading brand marketers, seeking solutions to digital's top demands.

4 Things Agencies Should Know About Creating Successful AR Integrations

They need to avoid building a gimmick.

Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies

It can flip the systems Amazon, Facebook and Google all have in place.

Q&A: Larry Pluimer, CEO of the Agency Cracking Amazon’s Algorithm

The key to visibility is based on a brand disconnect, according to the founder of Indigitous.

3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point

Everything needed is finally here.