Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience.
People Trust These Brands More When Women Advertise Them
An exclusive survey by Engine Insights reveals people's attitudes about women in ads.
The Crypto Bowl: Did the Big Game Give Crypto Exchanges a Boost 1 Month Out?
Data behind whether FTX, eToro, Coinbase and Crypto.com's spots had staying power.
Publicis Media, GroupM Lead COMvergence’s 2021 Media Agency Global New Business Ranking
Publicis Media and GroupM top COMvergence's 2021 Media Agency Global New Business ranking.
Stressed Consumers Are Cutting Back on Expensive Plant-Based Meats
They're ditching old product staples as inflation rises, a study finds.
This Report Shows Why Gen Z Sees Straight Through Your Marketing Efforts
Brands are missing the mark when it comes to connecting with Gen Z.
With Its blu. Data Platform, Horizon Media and Hershey’s Embark on the ‘Next Wave’ of Client Work
The brand can better target individuals and monitor their buying behaviors.
‘Male or Female?’ Beyond Binary Code Brings Online Data Collection Into the 21st Century
The Beyond Binary Code can be added to websites to increase its gender options for non-binary users
McDonald’s Campaign Asks Customers to Share Their Food Stories
The fast food giant is asking customers to tell them what they eat when they go to one of their restaurants.
How Omnicom’s Data Platform Helps Clorox Clean Up
The platform is a one-stop-shop for planning and activating media.
It’s Time to Review the Expectation of Auditing
The way the industry views marketing procurement needs to evolve.
Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion
Dentsu's forecast predicts growth of 9.2% for the year.
What You Can Learn From the Top 5 Cannabis Sales Days of the Year
The calendar of high holidays is evolving, and insights emerging, with $500 million being spent over these key dates.
Advertising in 2022: Time to Look Up
Investing in a platform that spreads harmful disinformation is one of today’s largely ignored industry issues.
The Data Avalanche and What to Do With It
Take a page out of Apple’s book: prioritize privacy and ethics for business success.