Restaurants and Movie Studios Hype Summer Deals and Blockbusters as Spending on New TV Ads Rebounds

Sony Pictures was the top spender last week, according to Kantar Media, with Applebee's and Red Lobster among the top five.

How Goldman Sachs Builds Its Brand Beyond Wall Street

After the financial crisis, the firm tapped Snapchat to reach the general public.

Why AI Is Such an Important Tool for Brands in the Trust Economy

Anna Griffin, svp of corporate marketing at CA Technologies, discusses how machine learning quickly builds relevant content and context.

Gen Z Is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen

In a Nielsen's total audience report, SVOD and multimedia devices are also growing in popularity with older generations.

Infographic: 80% of Videos Drive Less Than a Third of Total Video Engagement

While marketers make short-form videos most often, a new study from TwentyThree has found that long-form videos receive the most engagement.

Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing

Adweek and Bloomberg Media hosted an event for brands and agencies to discuss the evolving role of trust in financial marketing.

Even Bad Online Reviews Can Be Very Good for Business, New Study Finds

Retailers that display online ratings see conversion rates rise by as much as 270%.

Ford and Audi Promote Summer Sales Events as Spending on Placement for New Creative Hits a Lull

Burger King topped Kantar Media's list of top spenders on broadcast placement for new creative.

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

The latest "New Business League" report from international consultancy R3 shows clients moving toward project-based work.

Targeted TV Ad Spend Continues to Grow, Reaching $1.26 Billion This Year

Ads delivered to internet-connected set-top box users are becoming more programmatic and targeted.