The important buying bloc is more populous than millennials and moms.
Our podcast panel also looks at the year's best brand marketers and the surprising revival of LinkedIn.
Most—87 percent, to be exact—see sponsored content in a positive light, according to an Influenster survey.
What will entertainment and marketing look like in 2020?
Adobe's survey shows that consumers expect more.
A study from Zefr shows how for Gen Z, the video-sharing network has become an essential part of the late-summer ritual.
Compelling content is the fuel for reach and scale, argues DigitasLBi's social strategy svp.
We look into how #FoodDay hashtags are a missed opportunity, CMOs want AI and much more.
Tourists like experiences that they believe are unique and 'off the beaten track.'
UNHCR is hosting a hackathon in Seattle to use data to better understand donors for refugee causes.