Infographic: The Influence of ‘Corpsumers’ Who Care as Much About a Brand’s Values as Its Products

The important buying bloc is more populous than millennials and moms.

On the Adweek Podcast: As Dmexco Nears, Digital Advertising Is at a Crossroads

Our podcast panel also looks at the year's best brand marketers and the surprising revival of LinkedIn.

Infographic: How and Where Women Prefer Their Branded Content

Most—87 percent, to be exact—see sponsored content in a positive light, according to an Influenster survey.

Platforms, Experimental Content and Agency Model Evolution Dominate Discussion at Adweek Exec Lab

What will entertainment and marketing look like in 2020?

40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative

Adobe's survey shows that consumers expect more.

Infographic: What Kind of Back-to-School Content Are Kids Viewing Most on YouTube?

A study from Zefr shows how for Gen Z, the video-sharing network has become an essential part of the late-summer ritual.

Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Compelling content is the fuel for reach and scale, argues DigitasLBi's social strategy svp.

7 Digital Marketing Stats From the Past Week That Got Our Attention

We look into how #FoodDay hashtags are a missed opportunity, CMOs want AI and much more.

Infographic: These Are the Images Travelers Share Most on Social Media

Tourists like experiences that they believe are unique and 'off the beaten track.'

The United Nations Refugee Agency Is Hosting a Hackathon to Help Understand Donor Data

UNHCR is hosting a hackathon in Seattle to use data to better understand donors for refugee causes.