Most People Have Not Heard of the Circular Economy. Marketers Can Help
New data from an Adweek-Morning Consult survey demonstrates an opportunity for brands to educate
Requests for Companies to Delete People’s Data Have Soared
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
CMOs Can’t Defend What They Can’t Define
New data suggests the struggle to prove ROI persists.
Why Brands Should Be Thinking More About Community
In a post-pandemic world, people have a renewed desire to belong.
Why You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads
We keep using weak and irrelevant opinions when talking about advertising—but we’ve worked with our data for our clients long enough to trust the data over our preferences.
The Future of Marketing Is Earned
As consumer behavior shifts and ad budgets shrink, earned media is becoming more important.
Movies, Jesus, Shopping and Beer Rule EDO’s Super Bowl 57 Ad Rankings
Entertainment, Jesus, shopping and beer take center stage.
What the Data Tells Us About Making a Great Super Bowl Ad
Don't go big for big's sake. Tell your audience a great story.
The British Advertising Industry Finally Faces Up to Its Talent Crisis
Trade organizations devise a game plan amid skill shortages and poor salary progression.
What the Heck Is M&M’s Doing With Its Spokescandies?
The brand's sales and reputation have remained in good health despite mascot backlash.
CMOs Are Clinging to Their Budgets—But Only Just
Despite an economic downturn and a long winter, U.K. ad spend growth is holding steady.
Media Agencies Call on Marketers to Change Their Digital Strategies
Criteo surveyed 800 senior media professionals to gain their views on how brands can achieve growth in 2023.
Making the Case for Your Marketing Budget in Turbulent Times
CMOs must become data-driven storytellers who speak the language of the CEO and CFO.
WFA Reports Clients’ Average Payment Time Has Increased to 60 Days
Marketers also said they would pay more to ensure they work with diverse agencies and the best talent.
Global Ad Spend to Slow in 2023 With Retail Media and CTV on the Rise
According to the Dentsu Ad Spend Report, global advertising will reach $740.9 billion next year