IYKYK: 3 Gen Z Trends Marketers Should Watch in 2024
What the young crowd will be doing, wearing and thinking this year.
An Unlikely Hero of Advertising: the Data Protection Officer
As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.
Global Ad Spend Growth Expected to Decelerate in 2024
Reports from GroupM and Dentsu expect mid-single figure growth in 2024.
Case Study: How Noodles & Company Found the Right Data Recipe for Loyalty
This Adweek case study explains how restaurant chain Noodles & Company built its loyalty strategy to drive incremental growth with its core customers.
How Domino’s and Expedia Use Attention to Improve Campaign Effectiveness
GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.
The Continued ‘Blanding’ Trend That Goes Against Industry Research
Major brands such as Johnson & Johnson and Burberry have pared back their distinctive logos in recent years.
The Big Impact of Intuit’s SMB MediaLabs on Small Business
Why the finance tech company is integrating its consumers into the retail media ecosystem.
Why Companies Should Split Their Purpose in Two
A new approach would separate corporate from brand, caring from selling.
Size, Fit, Quality: What Women Over 40 Want From Brands
They don’t need affirmation and empowerment; they already have it.
Small and Midsize Agencies Find Landing New Business Increasingly Difficult
A survey of small and mid-sized agencies revealed a bleak new business outlook and internal strife.
Marketers Reveal Their Changing Attitudes to Purpose and Entertaining Ads
Dentsu Creative's global CMO survey revealed a growing focus on entertainment and less around purpose.
The US Ad Industry Will Grow 5% in 2023, According to a New Forecast
Growth will return to pre-pandemic levels, says the Madison and Wall founder.
What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program
Global director Jason Whiting on the brand's strategy to build fandom.
Netflix Beats McDonald’s, Nike as Gen Alpha’s Favorite Brand
Streamer ranked 'coolest' brand among 7- to 14-year-olds.
SiriusXM Is Using Data to Drive Growth Beyond the Car
Former WSJ CMO Suzi Watford has brought her own blend of newsroom thinking to the audio giant.