Brands, Take Notes From the Film Industry’s Marketing Lessons

Movie campaigns have a unique way of sticking in viewers' heads and resonating.

Editing Tweaks That Can Boost Your Video’s Performance on Facebook

Optimization rules are different on the social platform.

Amid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset

After a combined upfront event last year, the company returns to agency lunches and dinners.

Netflix Will Soon Be Included in Xfinity Packages

The new offers will debut this month and vary by market.

Q&A: Monster’s CMO on Digital Transformation, Reinventing the Company and Data Privacy

Jonathan Beamer, Monster's new CMO, is ready to take Monster into a new era.

How Out-of-Home Media Companies Must Reinvent Themselves as Publishers to Survive

It'll deliver interactive engagements.

Chairman of House Committee Looking Into Facebook Wants ‘Facts First,’ Not Regulation

Rep. Greg Walden also says Apple should add FM chips to iPhones.

Apple’s Business Chat Is the Conversational Tool That Retail Needs

It could end up being more successful for brands and retailers.

BBDO Bangkok Has Invented a Revolutionary Way to Turn Mosquitoes Into Mosquito Killers

'Nano Shoes' cover mosquitoes' feet with eco-friendly larvicide, making the bugs spread it to the 80% of places humans can't reach.

What Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer Relationships

Companies need help analyzing all the data they collect.