How Pfizer Aims to Build Its Brand Post Pandemic
The company is preparing for 19 product launches in the next 18 months.
Bayer’s Chief Marketer on Defending Budgets and Breaking Taboos
Patricia Corsi recommends building trust with financial teams and for the industry to be more confident with new tech
Sprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand Competitors
The research expects private-label brands to grow to take 40% of market share in Europe by 2028.
Whalar and Ad Council Program Will Recruit Creators to Lead Social Issue Campaigns
The partnership deepens creator involvement in purpose-driven work.
Adweek Podcast Live at Cannes: Creativity, Spontaneity and Futuristic Optimism
The buzz from the Palais and along the Croisette.
Publicis Groupe Chief Arthur Sadoun’s Cancer Campaign Wins Health Grand Prix for Good
The winning work the Cannes Lions Health and Pharma campaigns included “Scrolling Therapy” and "The Last Performance"
British Airways’ 500 Unique Billboards Win Outdoor Grand Prix at Cannes
AnNahar takes home Print & Publishing Grand Prix at Cannes Lions, while telco Skinny secures top Audio and Radio prize.
A Conversation With Former MediaLink CEO Michael Kassan and UTA’s Jeremy Zimmer
Together the pair discussed the impact of AI on the entertainment industry
AB InBev’s Marcel Marcondes on Bud Light’s Woes: ‘It’s Coming Back’
The CMO described the situation as an “important wake-up call” for all marketers
It’s OK to Talk About AI Now: Publicis Hits Back at Haters by Celebrating Marcel in Cannes
Publicis celebrates anniversary of Marcel platform in Cannes with a 'told you so' campaign hitting back at AI skeptics.
This Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation
Scout Lab created 'Yachtleship' to call out the high price of entering the awards.
How BECA Is Paving the Way for Future Black Marketing Leaders
The C-suite organization aims to inspire change at Cannes Lions.
Exclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes
In partnership with Mischief, an in-person activation and comedic posters target festivalgoers.
What’s the Carbon Footprint of Going to the Cannes Lions Festival?
Getting there is the most significant factor—how you do it can make a big difference.
‘Cannesxiety’ Is Real and Plenty of Nominees Have It
The pressure to win can be both a motivator and a source of worry.