Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful spot in the bunch, "Role Models," has been effective enough that it's been getting a second airing in the weeks leading up to today's vote—after initially rolling out in July.
The new executive creative creator at Muh-tay-zik Hof-fer's New York office, who recently left the top creative post at Saatchi & Saatchi New York, named his three favorite ads of all time when Adweek caught up with him in Las Vegas at LIA judging.
Dove's "Campaign for Real Beauty" is one of those legendary campaigns that changed everything, not just for the Unilever brand but for the category and, indeed, the industry as a whole—helping to usher in an era when brands could be more honest about the artifice of messaging, and become more real and relevant to consumers.
Adweek sat down with Pum Lefebure to ask her about her favorite advertising and design work, the whole H&M experience, and what it's been like judging at the LIA's this week.
Election 2016 has been an exhausting experience for just about everyone. But for brands, it's certainly created potent cultural moments they can tap into.
It's fitting that Joan Creative's first bit of finished advertising was this Netflix spot, unveiled in social media during the Emmys, all about powerful women—presented as a parody of '50s educational films.
What does Starburst's classic "Bus Station" commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.