The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.
If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot?
The latest installment of our "Best Ads Ever" video series features Margaret Johnson, the chief creative officer at Goodby Silverstein & Partners in San Francisco.
Asking Jan Jacobs and Leo Premutico, the co-founders of New York agency Johannes Leonardo, to name their favorite ads of all time was tricky. To them, great executions usually arise out of a larger concept or brand platform.
We asked the co-founder and co-chairman of Goodby Silverstein & Partners to name his three favorite ads of all time, and fill us in on the cool work that GS&P has been doing lately.
Trey Laird, the founder, CEO and chief creative officer at Laird + Partners sat down with Adweek to talk about his favorite ads ever. And not surprisingly, several of them were fashion spots that broke through and became cultural moments in their own right—particularly for Gap.
Droga5 has quietly created a lot of advertising for Hillary Clinton during Election 2016. The most simple and powerful spot in the bunch, "Role Models," has been effective enough that it's been getting a second airing in the weeks leading up to today's vote—after initially rolling out in July.
The new executive creative creator at Muh-tay-zik Hof-fer's New York office, who recently left the top creative post at Saatchi & Saatchi New York, named his three favorite ads of all time when Adweek caught up with him in Las Vegas at LIA judging.
Dove's "Campaign for Real Beauty" is one of those legendary campaigns that changed everything, not just for the Unilever brand but for the category and, indeed, the industry as a whole—helping to usher in an era when brands could be more honest about the artifice of messaging, and become more real and relevant to consumers.
Adweek sat down with Pum Lefebure to ask her about her favorite advertising and design work, the whole H&M experience, and what it's been like judging at the LIA's this week.