What makes a digital video 'premium' for advertisers is the consumer, not the production cost behind it.
If marketers can continue to create short-form content in shapes and sizes, GIFs and memes could make the most impact.
And how 3 of those brands think about trust.
Joe Marchese wasn’t afraid to shake things up during Advertising Week
'Radical transparency' between the two parties is essential.
It's the worst thing you can be. Right?
Networks and ad buyers are using new technologies to measure attentiveness.
Audi and Venables Bell celebrated a decade together in 2017.
Creating content specifically for an algorithm is a 'flawed approach
It's part of what will be a $10 billion ad revenue year for NBCU