Amazon Prime’s Sweet Ads Tell Stories of a Breakup and an Aspiring Chef
The new spots from director Michael Spiccia continue the global 'It’s on Prime' campaign.
Challenger Brand Gymbox Takes Aim at Competitors Through SEO
The London-based gym company has targeted Virgin Active, PureGym and ClassPass searches.
These Hardworking Beavers Star in ‘World’s Best Whisky Ad’
System 1's effectiveness research puts The Woodsman's mascot on top.
This Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect With Family
Thai franchise Five Star Chicken hijacked TikTokers' accounts to send at timely message to Gen Z
McDonald’s Creates Product Placement Hunt in Movie Scenes
The campaign promotes the fast food brand's delivery service in The Netherlands.
Ikea Admits It’s Only Second Best in Sweet Campaign Celebrating the Parent-Child Bond
The campaign shows furniture going unused, as parents well know.
Frosty Jack’s Taps World’s ‘Most Famous’ Hand Actor as Ambassador
The British brand's first TV campaign will feature Hans Handerson
In Gatorade’s Breakup Story, a Heartbroken Man Finds Solace in Sports
A heartbroken man after a breakup finds healing through sports in Gatorade's new emotional ad.
Eos Aims to Be ‘the Right Amount of Weird’ With Foxy Campaign
Eos and Mischief @ No Fixed Address wondered if they’d gone too far with a new campaign for the brand’s Shea Better shave cream.
Could AI Do That? Brooklyn Film Fest Touts Messy, Imperfect Human Stories
The campaign, from Havas New York, takes a cheeky jab at non-sentient beings.
How Crypto Exchange OKX Is Working to Win Back Consumer Trust
CMO Haider Rafique on how the crypto exchange is speaking to consumers.
Ryan Reynolds Comforts Jury Duty’s Ronald Gladden in Mint Mobile Ad
Ryan Reynolds tapped the actor-averse breakout star to boast the brand's commitment to stable rates.
Harry’s Weird Story About an Orange Has a Deeper Message About Masculinity
The personal care brand bills itself as 'the hype man to the everyday man.'
Visionworks Cleverly Uses Film Subtitles to Give Audiences an Eye Test
Retailer Visionworks cleverly uses film subtitles to encourage people to get eye tests.
Teleflora’s Mother’s Day Ad Reveals the ‘Hardest Part’ of the Job
While the ad celebrates the bonds between mothers and their children, it turns the focus to the bittersweet feeling of loosening the parental grip.