AdFreak is where we pull out all the stops to present the biggest, baddest, most epic ad campaigns of all time! Marketers throughout history have come up with some incredibly clever and successful campaigns to convey their messaging about new products or services to their target audience -- and Adweek editors are here to cover them. The best marketing campaigns don't just sell a product or build brand awareness with powerful messages; they also inspire change. This page highlights the best marketing campaigns in history.

Alt Image Text

Oreo’s Pac-Man Collab Calls on Consumers to ‘Chase Playfulness’

The campaign includes special embossed cookies that take players to mazes to play on their phones when scanned.

Alt Image Text

Australian Ad Claims Nothing Closes the Generation Gap Like … Meat?

Created by The Monkeys, the campaign has caught the attention of a bewildered online audience.

Alt Image Text

Why Animated Ads Hit Harder

Brands are increasingly turning to animators to capture attention and drive impact.

Alt Image Text

CIBC’s Moving Tribute to Canadian Soccer Star Christine Sinclair  

The bank partnered with Canadian Soccer and agency Courage to celebrate the athlete’s legacy and impact.

Alt Image Text

An Emotive Time Travel Tale Promotes the Dutch State Lottery Draw

The campaign them highlighting more things in life than money has run for six years.

Alt Image Text

How Sephora Highlighted AI’s Bias Through Campaign Against Female Violence

The introduction of the tech twist was added alongside the need to highlight women's stories in different environments.

Alt Image Text

Scania Ads See Electric Truck Experience First Day at Work

The campaign is the first from agency Åkestam Holst NoA since being appointed in 2022

Alt Image Text

Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform

The accompanying campaign from BETC Paris promotes a new identity and app features.

Alt Image Text

Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power

Claudine Cheever, vp of global marketing, on the production and purpose of 'Joy Is Shared.'

Alt Image Text

Adnatomy: How Virgin Voyages Created JenAI From the Block

The brand's marketing chief, the campaign's director and agency execs discuss the making of the AI campaign.

Alt Image Text

Eharmony Focuses on ‘Radical Honesty’ Over Treacly Romance in New Ads

The work, from agency Party Land, rejects tropes in favor of 'refreshingly goofy moments.'

Alt Image Text

Surreal Lottery Ad Shows the Ongoing Surprise of One Man’s Win

The campaign was created by BETC to promote the launch of Eurodreams

Alt Image Text

Vodafone UK’s Christmas Ad Sees a Little Girl Set a Trap for Santa

Head of brand Maria Koutsoudakis discusses the campaign's intention and maintaining consistency globally.

Alt Image Text

The Strategy Behind Coca-Cola’s Holidays Campaign Featuring a City of Santas

Islam Eldessouky, global head of creative strategy and content, discusses this year's work

Alt Image Text

Lego’s Holiday Snowball Fight Ad Continues Superpower Focus

Nic Taylor, head of Our Lego Agency, discusses the strategy behind the latest campaign promoting play.