4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday

From safe rides with Lyft to Mighty lend's trippy tips for pot(ting soil).

HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a Westworld Host

Hopefully this one won't become self-aware.

Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story

Marathoner Shalane Flanagan's odd dream became the centerpiece of the new incarnation of 'It's Gotta Be the Shoes.'

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

The underground tribute, promoting a Bowie exhibit at the Brooklyn Museum, will be live until May 13.

OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked for It

But the official name is still up for debate—and will be decided once again via Twitter.

How an Art Director’s Frustration Fueled the Curiously Creative Instagram Feed ‘Trump as Food’

The anonymous designer's project has become increasingly subtle.

Watch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2 Promo

Show will be back June 29.

‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign

Agency 22squared and Psyop create 'a new language for the brand.'

Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It

'Be a maverick with fabric.'

A Device That Alerts Your Phone When the Light Turns Green? It’s a Hoax With a Message

Just in time for Distracted Driving Awareness Month.