VMLY&R Wins ADT Contract Covering Ecommerce, Creative and CX
The home and business security company partners with the agency to improve overall consumer experience.
Carat Wins SharkNinja’s North American Business
SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.
Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.
IPG Mediabrands Wins Geico’s $1.4 Billion Media Review
The review's conclusion marks an end to the insurance brand's 25-year relationship with Horizon Media.
Philips Domestic Appliances Names OMG Global Media Agency
The contract will begin on April 1.
Mondelēz Moves Global Production Duties Out of S4 Capital Into WPP, Publicis
The shift was made without a pitch at the end of last year.
Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia
The carrier has a new media AOR after a competitive review.
Zalando’s Global Marketing Chief on ‘Simplifying’ While Deepening Consumer Experience
Ralph Rijks on consumer experience, Web3 and his focus for brand growth.
Dentsu X Lands Another Expansion With McCormick & Company Win
Dentsu expanded its remit over time before becoming the brand's global agency of record.
Dunkin’ Names Leo Burnett Its Lead Creative Agency
The brand parts with Anomaly after a little over a year.
The 10 Biggest Creative and Media Account Changes of 2022
The industry vied for blue-chip QSR and beer brands this year.
Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing
The brand is also consolidating all media with Publicis.
TAG Brands Consolidates Media Upward of $150 Million With Dentsu X
Dentsu X won the business in July following a review and started work in September.
R/GA Will Brighten Up Mattress Firm’s Messaging as New Creative Agency of Record
The agency beat out six others to be named new creative agency of record.
A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR
The agency sealed the $75-100 million deal with its tech-infused approach.