Read breaking news about the top advertising agencies. Learn about the latest client and agency partnerships along with how those campaigns are impacting the marketing industry.

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VMLY&R Wins ADT Contract Covering Ecommerce, Creative and CX

The home and business security company partners with the agency to improve overall consumer experience.

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Carat Wins SharkNinja’s North American Business

SharkNinja will end its five-year relationship with IPG Mediabrands agency UM.

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Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review

Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.

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IPG Mediabrands Wins Geico’s $1.4 Billion Media Review

The review's conclusion marks an end to the insurance brand's 25-year relationship with Horizon Media.

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Mondelēz Moves Global Production Duties Out of S4 Capital Into WPP, Publicis

The shift was made without a pitch at the end of last year.

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Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia

The carrier has a new media AOR after a competitive review.

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Zalando’s Global Marketing Chief on ‘Simplifying’ While Deepening Consumer Experience

Ralph Rijks on consumer experience, Web3 and his focus for brand growth.

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Dentsu X Lands Another Expansion With McCormick & Company Win

Dentsu expanded its remit over time before becoming the brand's global agency of record.

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Dunkin’ Names Leo Burnett Its Lead Creative Agency

The brand parts with Anomaly after a little over a year.

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The 10 Biggest Creative and Media Account Changes of 2022

The industry vied for blue-chip QSR and beer brands this year.

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TAG Brands Consolidates Media Upward of $150 Million With Dentsu X

Dentsu X won the business in July following a review and started work in September.

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R/GA Will Brighten Up Mattress Firm’s Messaging as New Creative Agency of Record

The agency beat out six others to be named new creative agency of record.

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A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR

The agency sealed the $75-100 million deal with its tech-infused approach.