Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Incumbent EssenceMediacom opted not to defend the business.
Inside FCB New York’s Win as New Global Creative Partner for QuickBooks
The Intuit brand moves on from TBWA after five years with the agency.
Most Media Agencies Won’t Admit They’re Pitching Shell
Firms pay lip service to sustainability commitments while vying for the oil giant's $240 million business.
7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies big and small.
Buffalo Wild Wings Names Anomaly as New Creative Agency of Record
New CMO Tristan Meline is splitting with The Martin Agency.
Uber Launches Global Media Agency Review for $600 Million Account
EssenceMediacom is the incumbent on the account.
A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’
The economics of the existing pitching process are 'untenable.'
9 Marketing Procurement Tips From the ANA Advertising Financial Management Conference
Brands like Verizon, The Hershey Company and more talk about their relationships with agencies.
Vital Farms Chooses Gut Miami as New AOR and Moves on From Preacher
Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the [...]
Signet Jewelers Awards Its $250 Million Media Business to Publicis Media
It's another high-profile account loss for WPP's GroupM.
MullenLowe and Carmichael Lynch Media Win USGA Account
The IPG agencies will 'inspire and fuel longevity' for the game of golf.
Why Popeyes Hired McKinney as Its Creative Agency of Record
The brand removes the interim title from its relationship with the shop.
T-Mobile Opens Up About Why It Chose Initiative in 2021 Media Agency Review
Media leader Kari Marshall shares why she selected Adweek's 2023 Global Media Agency of the Year.
Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review
Wieden+Kennedy and TBWA are the incumbents.
Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs
The brand's CMO is revamping its internal marketing organization and striking new partnerships.