After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen

The lumberjack graced Brawny's packaging for 43 years.

This Polyglot Makes Brand Messages Work In Every Language

The Social Element's languages director Richard Simcott helps marketers connect with consumers around the globe.

How an Ad Agency Got Major League Baseball to Put Spanish Accents on Its Jerseys

LatinWorks' well-deserved accent on America's pastime.

Westin Hotels and Dave & Busters Are Turning to Viral Videos When Sports Aren’t on TV

Even offline, modern marketing is all about engaging content.

Can Legendary Bar Favorite Skee-Ball Successfully Make the Jump to the Digital Age?

The new owner of the game that dates back more than 100 years is betting big on it.

Bill de Blasio Shuts Down ‘Charging Bull’ Artist’s Request to Remove the Popular ‘Fearless Girl’ Statue

Bill de Blasio is team "Fearless Girl" statue.

A Chatty, Dancing Tooth Makes You Question Your Toothpaste in 72andSunny’s First Work for Hello

What are you putting in your mouth?

Pennzoil Says Goodbye to the Legendary Dodge Viper in a Short Film Full of Insane Stunt Driving

Stunt driver Rhys Millen of The Fast and the Furious fame takes the wheel in a new, action-packed film by agency of record JWT Atlanta.

Mattel Is Working With Young Influencers and Their Families to Inspire Kids to Be Superheroes

Brands geared toward younger consumers, such as Mattel, Warner Bros. and DC Comics, are trying to create branded content that resonates with their audiences.

How the ‘Latin Motown’ Is Remixing Itself for a New Generation of Consumers

Fania Records, the label that launched salsa, is now in the DJ booth.