Y&R’s BAV Group Launches Social Analytics Tool

BAVSocial measures social media's influence on longterm brand performance.

After Ditching Sexualized Ads, Carl’s Jr. Launches Creative Review

Burger brand has moved away from raunchy spots.

Mother Forms Global Partnership With The Secret Little Agency

It includes a joint venture to form Mother Shanghai.

Liberty Mutual Names GS&P Creative Agency of Record for U.S. Consumer Markets

Havas formerly handled the account.

National Geographic Assigns Brand Marketing Work to McCann New York After Last Year’s Hit Super Bowl Ad

The agency will focus on brand development.

Adobe Places Its U.S. Media Planning and Buying Business in Review

Goodby Silverstein & Partners handles creative for the brand.

McDonald’s Calls on Major Holding Groups for Nearly $2 Billion Global Media Review

OMD has held the business since 2003.

BMW Is Seeking a New Creative Agency for Its Nearly $300 Million U.S. Account

It is unclear whether incumbent KBS will defend.

Mitsubishi Selects Amsterdam Worldwide as Lead Global Brand Agency

It won the assignment without a review.

IHOP Creative Agency Review Pits Droga5 Against 72andSunny

Chain spent $90 million on paid media last year.