Pepsi Reaches Out to ShopsOctober 11, 2008 NEW YORK Pepsi-Cola is reaching beyond long-time lead creative agency BBDO for ideas on its flagship Pepsi brand, sources said. The outreach appears to be limited to other Omnicom agencies on the client roster, including TBWA\Chiat\Day in Playa del Rey, Calif. BBDO is also said to be working against the brief. Pepsi spends more than $60 million annually on ads. 
YouTube, CBS Partner on Long FormOctober 10, 2008 NEW YORK In a major shift in strategy, YouTube will begin streaming long-form professionally produced content, starting with shows from CBS' library such as Star Trek and Beverly Hills 90210. 
TBWA, Beattie Shop End TalksOctober 10, 2008 NEW YORK TBWA and London shop Beattie McGuinness Bungay have abruptly ended talks about a deal that could have spelled the return of Trevor Beattie to TBWA's London operation. Shown: Trevor Beattie. 
Choose the Industry's Most Influential ExecsOctober 10, 2008 In November, as part of its 30th anniversary, Adweek will select 30 of the most influential people working in advertising, marketing and media today to feature in a special issue. Here, we invite you to make your own choices.
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