Droga5 in New York nabbed the Grand Prix in Outdoor at Cannes on Tuesday for its playful, ingenious and grand out-of-home campaign for Jay-Z's autobiography, Decoded.
The campaign was a scavenger hunt. The agency hid all 320 pages of the book (mostly blown-up versions) in outdoor spots in 13 cities, in locations that related in some way to the text on each page—at the bottom of a pool in Miami, on cheeseburger wrappers in New York, on clothing racks, in subways, on rooftops, on traditional billboards, in the lining of a leather jacket, on the felt of a pool table, etc. The people who found the pages first, and checked them in on a Bing-sponsored website, got a chance at two tickets to any and all Jay-Z concerts for life.
More images, and a full list of all the Gold Lion winners in Outdoor, after the jump.
June 21, 2011, 3:30 PM EDT
Network BBDO in Johannesburg, South Africa, has won the Radio Grand Prix at the 2011 Cannes Lions for a set of creepy-comic ads promoting Mercedes-Benz's accident avoidance features.
The narrators of the three spots are drivers who've been in car accidents, and now find themselves being hounded by the weird, lonely people they ran into. The message being: You want to avoid accidents partly because you want to avoid potential stalkers.
The scripts are wonderfully absurd, with crazy little stalker-y details. Below is one script (and a link to the audio). Two more are posted after the jump, along with a list of all the Gold Lion winners in the category.
1) "Buds" (Listen to the spot)
MAN: We met in a little head-on collision. Now I'm Ted's best and only friend.
MAN: When I draw my curtains in the morning he's there. He sent me his hair cuttings, and a bathmat lovingly woven from navel fluff.
He likes to call often and say things like: "You have toothpaste on your left cheek" and "I like those boxers you're wearing."
For my birthday, he sent me a half sheep and 27 emotionally fraught mix tapes.
He is intimately acquainted with the contents of my bin. I know he's touched my earbuds.
And he likes to knit things for me too. Things like ponchos, cat suits and eye patches.
To think, if I'd been driving a Mercedes-Benz with Lane Assist, that nifty accident avoidance system, we never would've met.
No accident, no new friend and no hidden camera in the shower.
June 21, 2011, 3:29 PM EDT
Hate shopping for groceries? You'll like this year's Grand Prix winner in the Media Lions contest at Cannes.
Cheil Worldwide in South Korea took home the coveted prize for creating a virtual grocery store in a Seoul subway for Tesco (the British chain that's been renamed Homeplus in Korea). The shelves are laid out just like a physical store, and the items are fully shoppable via smartphones and QR codes. People waiting for their trains can scan items right into an online cart, with the items to be delivered to their homes. A case-study video is here.
After the jump, a list of all the Gold Lion winners in Media.
June 21, 2011, 3:28 PM EDT
The jam band's deep bass line made it impossible to do Web video interviews outside the Majestic Hotel. It's after 5 p.m. now and the creatives are restless and starting their party early.
After three days of relatively buttoned-up behavior while the media and digital types held court, the creative cohort, eager for its work to be seen, judged, and maybe even awarded, is taking over. There are more faux fedoras and sleeved-out tattoos than open-neck button-downs and loafers with no socks.
Is Cannes two conferences in one? It may have that feel this year, but as media, tech, and creative continue to meld, it will be even more seamless in the years to come. But for now, the terrace at the Carlton Hotel is where the two Cannes are colliding.
June 21, 2011, 11:41 AM EDT
June 21, 2011, 11:10 AM EDT
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June 21, 2011, 8:20 AM EDT
In a nod to long-form creative, Robert Redford Tuesday received a rousing welcome from the packed hall after being welcomed by Yahoo’s Ross Levinsohn at the Content and Conversation Catalyst event. Redford quickly ran through his path to starting the Sundance Festival and Channel, and the long tail of cable and technology that provides for an outlet for the channel. But Redford moved on to the art and business of content creation.
On what makes great storytelling: Redford quipped “sex” and drew a round of laughter. But more seriously, he said, “It’s something that will inform you in a way you haven’t been informed before.” He then went on to tell a story about being dumped by a truck driver in Cannes while hitchhiking from Paris and Florence during a year he spent in Europe as a struggling art student.
June 21, 2011, 7:08 AM EDT
This video is a preview of Adweek's interview with Arianna Huffington at Cannes Lions. More footage will be available soon.
Shortly after their presentation on Monday afternoon at the Cannes Lions, Arianna Huffington and AOL CEO Tim Armstrong retired to a small four-room suite on the second floor of the Majestic Barrière—AOL’s semi-official press reception area, immediately across from the Palais.
Things were casual. It was past 4 p.m. and room service had yet to attend to all of the empty espresso cups littered across the table. Desserts were neatly arrayed, and encouraged upon me by multiple assistants and event planners. Armstrong was hidden away in a room, on camera; Huffington was on the couch, on her phone. There was some discussion about changing the schedule: swapping the second meeting for the first, and vice versa.
A young gentleman emerged and Huffington, seeming only mildly upset, began asking questions. There had been a problem with the slides during her portion of the presentation. “Why did it keep going to Tahrir Square?” she wanted to know.
June 21, 2011, 6:34 AM EDT
The U.S. won a Gold Lion at the Cannes festival Monday in the Promo & Activation Lions category for an ingenious campaign that fuses politics and fashion: 4th Amendment Wear, a brand of clothes that have messages of silent protest against unlawful search printed in metallic ink on them, and thus are readable by TSA scanners.
This is not a way to make friends with the people who are groping you, but a clever idea nonetheless. See the full credits for the campaign here.
June 20, 2011, 4:02 PM EDT