Network BBDO in Johannesburg, South Africa, has won the Radio Grand Prix at the 2011 Cannes Lions for a set of creepy-comic ads promoting Mercedes-Benz's accident avoidance features.
The narrators of the three spots are drivers who've been in car accidents, and now find themselves being hounded by the weird, lonely people they ran into. The message being: You want to avoid accidents partly because you want to avoid potential stalkers.
The scripts are wonderfully absurd, with crazy little stalker-y details. Below is one script (and a link to the audio). Two more are posted after the jump, along with a list of all the Gold Lion winners in the category.
1) "Buds" (Listen to the spot)
MAN: We met in a little head-on collision. Now I'm Ted's best and only friend.
MAN: When I draw my curtains in the morning he's there. He sent me his hair cuttings, and a bathmat lovingly woven from navel fluff.
He likes to call often and say things like: "You have toothpaste on your left cheek" and "I like those boxers you're wearing."
For my birthday, he sent me a half sheep and 27 emotionally fraught mix tapes.
He is intimately acquainted with the contents of my bin. I know he's touched my earbuds.
And he likes to knit things for me too. Things like ponchos, cat suits and eye patches.
To think, if I'd been driving a Mercedes-Benz with Lane Assist, that nifty accident avoidance system, we never would've met.
No accident, no new friend and no hidden camera in the shower.