Notable Work: Protest TSA Searches With T-Shirts Printed in Metallic Ink | Adweek Notable Work: Protest TSA Searches With T-Shirts Printed in Metallic Ink | Adweek
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Notable Work: Protest TSA Searches With T-Shirts Printed in Metallic Ink

The U.S. won a Gold Lion at the Cannes festival Monday in the Promo & Activation Lions category for an ingenious campaign that fuses politics and fashion: 4th Amendment Wear, a brand of clothes that have messages of silent protest against unlawful search printed in metallic ink on them, and thus are readable by TSA scanners.

     This is not a way to make friends with the people who are groping you, but a clever idea nonetheless. See the full credits for the campaign here.

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