It's the Creatives' Turn at Cannes

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The jam band's deep bass line made it impossible to do Web video interviews outside the Majestic Hotel. It's after 5 p.m. now and the creatives are restless and starting their party early.

     After three days of relatively buttoned-up behavior while the media and digital types held court, the creative cohort, eager for its work to be seen, judged, and maybe even awarded, is taking over. There are more faux fedoras and sleeved-out tattoos than open-neck button-downs and loafers with no socks.

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