Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Google Creative Lab, Wieden + Kennedy, and R/GA each won a Cyber Grand Prix at the 2011 Cannes Lions on Wednesday—for an Arcade Fire video, the Old Spice response campaign on YouTube, and the "Pay With a Tweet" social-media currency system, respectively.
The Arcade Fire video, called "The Wilderness Downtown," was a collaboration among Chris Milk, Aaron Koblin, Google Creative Lab, B-Reel and @radical.media. The interactive music video, for the Arcade Fire song "We Used to Wait," had you enter your hometown address, which it then used to construct a personalized video splicing together windows of film with shots of your home.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in