Is Cannes Really a Tech Conference?

Digital is front and center

My Father’s Day cards are mixed in with my Cannes programs and guides. The vague aches and delirium of flying though the night from JFK strapped into a middle seat in coach have been swiftly swept away by a breakneck taxi ride from Nice to Cannes and super strong Café Americain under the city’s tall palms.

Cannes. My first trip to the big ad show. My initial impressions—other than the tang of salt air mixed with the retro sensation of cigarette smoke in restaurants—is that this show has a lot more to do with tech than advertising.

I know hundreds of juries are squirreled away vetting every creative form imaginable, but way out in front and way buzzy is digital.

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