Ali Ali's Creative Lament

The founder of Elephant Cairo want to push things forward

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     Ali Ali’s Egyptian creative boutique Elephant Cairo has had quite a few successes to date—from Google to Coca-Cola to, most beloved of all, the “Never Say No to Panda” series, an Egyptian cheese commercial that went viral last year. So the creative director’s presentation at Cannes Lions Independent Agency Showcase on Sunday won quite a few hearts and minds among the audience, who seemed to love each Elephant campaign video more than the last.

     But Ali had quite a few criticisms for the state of his industry.

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