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Cannes 2014
Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18 4:53PM

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

July 2 4:03PM

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2 3:57PM

The Slide That Launched a Thousand Arguments at Cannes R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

June 27 1:43PM

This British Ad With a Grumpy Ogre Turns Out to Be Monstrously Sweet

"Simon the Ogre," a two-minute mini-epic commercial from agency Beattie McGuinness Bungay, was popular in the U.K. earlier this year but went largely unnoticed in the U.S. before winning a…

June 26 11:15AM

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video] Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

June 25 3:12PM

The World's 26 Best Commercials of 2013-14 The Grand Prix and gold Lion winners from Cannes

Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes…

June 24 11:17AM

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

June 23 5:26PM

Ad of the Day: This Delightful Radio Station Campaign Got a Roar of Approval in Cannes Obama and Mourinho's words are music to your ears

One of the great things about Cannes Lions is getting to see amazing creative work that didn't have much of a profile before the festival. Squarely in that category is…

June 23 3:47PM

The World's 17 Best Print Campaigns of 2013-14 The Grand Prix and gold Lion winners from Cannes

With the 2014 Cannes Lions festival now over, we're going to spend a few days recapping some of the winners you might not have seen. We're going to start with…

June 23 12:40PM

Harvey Nichols Won a Grand Prix in Film at Cannes. Here Are 7 Ads That Are Better

CANNES, France—All this past week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival's…

June 23 9:46AM

Drones Are Creating Social Video Buzz From Cali to Cannes Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

June 22 7:10PM

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

June 21 3:30PM

Adam&eveDDB Finishes With 4 Grand Prix for Harvey Nichols, Adding Integrated and Film 'Epic Split' also wins a Film Grand Prix; Dentsu, Honda top Titanium

CANNES, France—Doing good things for others has been a major theme at Cannes Lions this year. Ironically, though, the festival's single biggest winner did precisely the opposite. It comically celebrated…

June 21 3:30PM

6 U.S. Campaigns Take Home Gold in Film Craft, but No Grand Prix Is Awarded Interlude, SS+K, Anomaly among winners

CANNES, France—Thirteen campaigns worldwide, including six from the U.S., won gold Lions in Film Craft here tonight. But the Film Craft jury declined to award a Grand Prix in the…

June 21 3:30PM

Sochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix 3 other fascinating ideas win Lions in the category

CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let visitors…

June 21 3:30PM

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS (Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

June 21 11:45AM

BBH and Scooter Braun Launch a Production Company The Creative Studio will create short and long-form content

Pelle Sjoenell, chief creative officer of Bartle Bogle Hegarty in Los Angeles, has taken on a new, secondary mission: leading agency contributions to a new joint venture with Scooter Braun's…

June 20 7:24PM

The Story Behind One of the Most Beautiful Real Moments in Advertising Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and…

June 20 2:05PM

John Hegarty and David Droga Debate What's Great, What's Not and What's Next Droga also talks WME

CANNES, France—David Droga has won a million advertising awards. But here at the Cannes Lions festival on Friday, his thoughts took him back to the first award show he ever…

June 20 12:51PM

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

June 20 5:53AM

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

June 20 3:24AM

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave' Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

June 19 11:39AM

WATCH LIVE: Beck Bennett Moderates BBDO's Cannes Seminar on 'Nice' Advertising How to make emotional ads without being sappy

CANNES, France—The Cannes Lions festival is trying something new this year. It's streaming one session per day live globally on YouTube. At 4 p.m. ET today, you can watch BBDO's seminar,…

June 19 9:19AM

Can an Agency of Early Adopters Learn to Slow Down? Resource strives to innovate without leaving behind what's working

CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many…

June 19 5:29AM

Adam&eveDDB and Harvey Nichols Add Press Grand Prix for 'Sorry' Campaign Their second of the festival

CANNES, France—Score another one for the grinch. London agency adam&eveDDB and retailer Harvey Nichols picked up their second Grand Prix of this Cannes Lions festival here tonight, winning the Press contest…

June 18 3:30PM

Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical U.S. golds awarded to Interbrand, TBWA\MAL

CANNES, France—Norwegian agency Anti Design won the coveted Design Grand Prix here tonight for a fascinating branding identity campaign for a music and arts festival, the centerpiece being a logo…

June 18 3:30PM

Pharrell's Denim Recycled From Ocean Debris Wins Product Design Grand Prix Night's second big prize for a Williams project

CANNES, France—Pharrell Williams projects were the pride of the Cannes Lions festival here tonight. Not only did the singer's "24 Hours of Happy" video win a Grand Prix in Cyber, but…

June 18 3:30PM

Jared Leto, Ex-Graphic Designer, Loves What You Advertising Kids Are Doing 'When an ad is great, it's art'

CANNES, France—He just won an Oscar and is about to embark on another world tour with his band. But Jared Leto, one of the world's ultimate creative hyphenates, still remembers…

June 18 12:31PM

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

June 18 12:07PM

See the Year's Best Student Work for Google, Apple, Ben & Jerry's and More Future Lions winners

CANNES, France—A Google app that translates sign language into speech was among the forward-thinking student ideas honored at the Future Lions competition here today, sponsored by AKQA. Now in its ninth…

June 18 10:15AM

3 Secrets to Being the Next Great Creative at Cannes Future Lions judge Rei Inamoto reveals the winning combination

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at…

June 18 10:11AM

This Precocious Director's First Ad Really Gets Inside Its Subject

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

June 18 2:33AM

Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs DDB, Grey take gold for the U.S.

CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's…

June 17 3:30PM

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID' Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

June 17 3:30PM

FCB Basks in the Sun With Mobile Grand Prix for Nivea's Beach Bracelet R/GA and Google both win gold

CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its…

June 17 3:30PM

360i's Sarah Hofstetter on Reaching the Top—and Staying There How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

June 17 2:08PM

Kanye West Charms Cannes With His Moral Take on Brands and Culture Plus, what he thinks about Apple's deal with Beats

CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview. But the rapper is very much like the late…

June 17 10:10AM

Marissa Mayer: Marketers Need to Embrace Native Ads Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

June 17 9:58AM

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes Nikesh Arora says tech innovation is about to surge forward

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area…

June 17 8:01AM

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

June 16 3:30PM

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself' Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

June 16 3:30PM

McCann Melbourne's 'Guilt Trips' Train Campaign Wins Creative Effectiveness Grand Prix Victory on other side of the tracks

CANNES, France—McCann Melbourne, which won a record five Grand Prix last year for "Dumb Ways to Die," won the 2014 Creative Effectiveness Grand Prix here on Monday for a different…

June 16 3:30PM

CAA Scores Grand Prix and 2 Gold PR Lions for Chipotle's 'The Scarecrow' Droga5 and Grey win gold for Honey Maid and TNT

CANNES, France—CAA Marketing and Chipotle, which teamed up to win two Grand Prix in 2012, added a third here tonight, winning the top prize in the PR Lions contest for…

June 16 3:30PM

Twitter's 'Dronie' of Patrick Stewart Is Social Gold Generates immediate Cannes buzz

Twitter is like every other digital platform and ad agency roaming Le Croisette in Cannes this week—it's trying to drum up new business. Showing the fun side of your brand…

June 16 1:49PM

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

June 16 1:40PM

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

June 16 12:07PM

Spike Jonze Reveals His Favorite Ad and How to Stay Creative With Clients Around The Oscar winner on keeping 'that feeling' alive

CANNES, France—Spike Jonze has made a lot of great commercials over the years. "Crazy Legs" for Levi's. "Hello Tomorrow" for Adidas. "Lamp" for Ikea, which won the Film Grand Prix…

June 16 11:39AM

India's Internet Baby: Agency Says Cannes Contender Is Beautiful, Not Terrifying

CANNES, France—Maybe India's Internet Baby isn't as horrifying as he seems? If you think about it, the preternaturally social star of the MTS Telecom campaign—who learns to cut his own umbilical…

June 16 3:08AM

Facebook's Hacker Culture Heads to Cannes Plans to develop campaigns, not just talk

Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more…

June 10 6:01PM

Newcastle Reveals the Secrets of Facebook Advertising Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

June 10 5:50PM

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9 9:54PM

Cannes Memories and Predictions From 10 of the World's Top Creatives Tales from the Croisette

• David Lubars Worldwide chief creative officer, North American chairman, BBDO Favorite ad ever in Cannes: BMW Films, but not because I was one of its creators. I like it because it broke…

June 9 9:45PM

ZenithOptimedia Brings New Strategy to Cannes Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

June 9 12:18PM

McDonald's Elevates Ads to Pop Culture Icons How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

June 8 8:16PM

25 Campaigns That Will Win Lions in Cannes From Chipotle to Volvo Trucks, here's the work to watch

It will surely be an epic festival for Volvo Trucks. But who else will go Lion hunting in Cannes this year? Adweek again partnered with Leo Burnett for this preview of…

June 8 8:15PM

Sheryl Sandberg: Rethinking Marketing to Women Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

June 8 8:11PM

Giddy Ad Execs Pose for Amusing Stock Photos in Ads for 2014 Cannes Lions

The ad campaign for the 2014 Cannes Lions festival amusingly celebrates creativity by spoofing the utter lack of it. In five ads produced by McCann London, well-known ad execs—from Amir Kassaei…

April 25 11:55AM

Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine Do you share a brain with him?

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…

November 10 9:32PM

Lee Clow Would Rather Keep Working TBWA icon talks about his future, and his agency’s

Lee Clow was in Cannes this year to collect this year’s Lion of St. Mark award and to chat with fellow ad legend George Lois. His agency picked up a Grand…

July 7 11:24PM

Brazil's Unrest May Affect Social Media Marketers for a Year Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

June 27 1:21PM

Disney Trusts Annie Leibovitz 'Why do we need the castle in this picture?' she asks

CANNES, France—Artists need to trust themselves, and brands need to trust artists. That, at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and…

June 18 6:37AM

BBDO Brass Talk Creating Fame for Brands Robertson and Lubars on creativity and clients

CANNES, France—Fresh off a panel comparing admen to some of history’s great artists, Andrew Robertson, president and CEO of BBDO Worldwide, and David Lubars, chief creative officer of BBDO North…

June 17 12:45PM

P&G Partners With Zefr to Listen In on YouTube Fan Base

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

June 14 10:00AM

The New King of Super Bowl Ads With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots

If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…

January 21 1:04AM

Droga's Delicious World Mondelez, Coca-Cola fuel growth, as Prudential gets love at Cannes

Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…

December 10 1:03AM

The World's Best Outdoor Ads, 2011-12 All the Grand Prix and gold winners in the category from Cannes

Today we've got another gallery of winning work from last month's Cannes festival—this time from the Outdoor Lions contest. There are plenty of nice billboard and poster campaigns here—in particular, the…

July 13 2:55PM

The World's Best Print Ads, 2011-12 All 38 executions from gold-winning Press campaigns at Cannes

We're still catching up on the many hundreds of winners from this year's Cannes Lions festival. Today, we look at the top print ads—the Grand Prix and gold winners from…

July 5 3:36PM

DDB Behind 'Ethel's Brew' Cannes craft beer part of agency's elaborate self-promotion

It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes…

June 27 4:30PM

The World's Best Commercials, 2011-12 All 15 gold winners in Film and Film Craft from Cannes

It is extremely hard to win a Film Lion or Film Craft Lion of any color at Cannes, particularly a gold—or, obviously, a Grand Prix. Of the hundreds of thousands…

June 27 9:34AM

Droga5 Wins Grand Prix for Good for Inventing Bandages That Save Lives Graham Douglas's breakthrough idea for Help Remedies

CANNES, France—Droga5 in New York was honored with the Grand Prix for Good here tonight for helping to develop an unusual new product for pharma boutique Help Remedies: an adhesive…

June 23 4:35PM

All the Cannes Grand Prix Winners for 2012 See the 14 campaigns judged as the year's best

CANNES, France—The 59th International Festival of Creativity celebrated a diverse set of Grand Prix Lion winners last week, honoring everything from a simple poster design by an undergraduate student to…

June 23 3:14PM

CAA, Chipotle Snag Two Grand Prix—in Film and Branded Content Grey, W+K win gold Lions in Film

CANNES, France—The beautiful animated short film for Chipotle that has charmed viewers worldwide since its initial release online last August earned its creator, Creative Artists Agency in Los Angeles, the…

June 23 3:10PM

R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ FuelBand Accelerometer is both product development and marketing

CANNES, France—Nike and R/GA are going to have to build a new gadget just to keep track of their advertising awards. The pair were awarded the coveted Titanium Grand Prix at…

June 23 3:07PM

Film Craft Grand Prix Goes to BETC's 'The Bear' for Canal+ CAA, W+K win gold for Chipotle, P&G

CANNES, France—One of the funniest spots of the past year was also judged to be the best crafted at the Cannes Lions festival here tonight, as Paris agency BETC won…

June 23 3:06PM

Mars Previews New Rivalry-Themed Twix Campaign From BBDO Are you left bar or right bar?

CANNES, France—The two bars inside Twix are about to have a falling out. Mars, which is being honored as the 2012 Advertiser of the Year at the Cannes Lions festival here,…

June 22 11:19AM

AKQA Honors 5 Student Teams With Future Lions Contest gathers forward-looking ideas for brands

CANNES, France—One student already won a Grand Prix at the 2012 Cannes Lions festival here. Today, 10 more students were honored through the more traditional route of the Future Lions…

June 22 10:30AM

Love, Hate and Great Work From John Hegarty and Dan Wieden Legendary creatives screen some of their greatest hits

CANNES, France—The aspiring comedy duo of Sir John Hegarty and Dan Wieden took an audience through some of their agencies' most notable work here on Friday morning, telling stories of…

June 22 8:07AM

Bill Clinton Urges Ad Industry to Lead Global Change Through Creativity Speaking in Cannes, he also reveals his favorite TV spots

CANNES, France—In a speech here Thursday, Bill Clinton implored the advertising industry to use its formidable powers of communication and persuasion to get the world to understand, and thus help…

June 21 3:51PM

BBDO Creatives Dissect Breakthrough Spots Execs from New York, London and Mumbai highlight three examples

CANNES, France—In an effort to drill down to the essence of truly great creative, David Lubars, chairman and chief creative officer of BBDO North America, convened a panel of three…

June 21 10:59AM

Five Cool Films, and One Despicable One, From Saatchi's New Directors' Showcase Some inspiring craft, and some murder and cannibalism

CANNES, France—Saatchi & Saatchi presented the latest edition of its much-loved New Directors' Showcase at the Palais des Festivals here this morning. And while most of the ads and short…

June 21 9:25AM

Lion Tamers: See the Complete Winners Lists in 11 Categories Four major contests remain

CANNES, France—It has been a hectic week for the judges here at the Cannes Lions festival, but the lion's share of the winners have now been announced. Click the links…

June 21 4:52AM

Solar-Powered Annual Report Honored With Design Grand Prix German agency Serviceplan basks in the sunlight

CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by…

June 20 3:35PM

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

June 20 3:33PM

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

June 20 3:32PM

Press Grand Prix Goes to Benetton's Kissing Ads From Fabrica, 72andSunny Jury plants one on provocative campaign

CANNES, France—The Press Lions competition was sealed with a kiss here tonight, with the Grand Prix going to Benetton's provocative "Unhate" campaign showing world leaders kissing, created by Italian agency…

June 20 3:30PM

Twitter's Costolo Touts Real-Time Connections Points to the immediacy and emotion of unfiltered media as new marketing model

CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and…

June 20 1:26PM

How Nike+ Made 'Just Do It' Obsolete Stefan Olander on building a new ecosystem of engagement

CANNES, France—Nike and R/GA used a forum at the Cannes Lions festival here today to celebrate FuelBand, their latest collaboration in a growing set of workout-measurement services that are completely…

June 20 11:42AM

BBH Scores Grand Prix in Creative Effectiveness for Axe Angels Agency woos judges with brand turnaround story

CANNES, France—Just weeks before the London Olympics, ad agency BBH got Britain on the board at Cannes Lions here Tuesday, winning the Grand Prix in Creative Effectiveness for its Axe…

June 19 3:33PM

Manning Gottlieb OMD Earns Media Grand Prix for Google's Phonetic Billboards Site-specific ads for Voice Search

CANNES, France—An endearingly quirky billboard campaign for Google Voice Search, featuring more than 150 site-specific ads with phonetic spellings of nearby landmarks, has earned London agency Manning Gottlieb OMD the…

June 19 3:33PM

Student Behind Steve Jobs Logo Wins Grand Prix for Ogilvy's Coke Poster Jung von Matt also wins top Outdoor prize for invisible Mercedes

CANNES, France—Student work doesn't get too much respect at Cannes. Until now. Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world…

June 19 3:32PM

Grow Interactive Takes Mobile Grand Prix for Google's Coke App Buy the world a Coke, with your phone

CANNES, France—A collaboration between two global giants, Coca-Cola and Google, reeled in the Grand Prix in the inaugural year of the Mobile Lions contest here today. The winning execution, developed by…

June 19 3:31PM

Facebook Urges Creatives to Build New Worlds Around Ancient Insights After a false start, a manifesto from designer Paul Adams

CANNES, France—Moments into his seminar at the Cannes Lions festival here Tuesday, Facebook's global head of brand design, Paul Adams, froze with panic and could not continue. In what he…

June 19 10:38AM

Coca-Cola Joins the Revolution in a World Where the Mob Rules Adapting to a networked planet run by consumers

CANNES, France—Invoking the spirit and language of modern revolution—everything from the Arab Spring to the Occupy movement—Coca-Cola's top marketer on Tuesday explained how the company is adapting to a world…

June 19 5:37AM

CP+B and Digitas Earn Their Second Grand Prix of 2012, in Direct, for AmEx Small Business Saturday is honored again

CANNES, France—Crispin Porter + Bogusky, an agency whose vitality has been questioned since Alex Bogusky left, has issued a strong rebuke to those who would question its continued relevance by…

June 18 4:08PM

JWT Takes PR Grand Prix for a Song That Ignited Puerto Rico Celebration of laziness becomes an anthem for work ethic

CANNES, France—JWT Puerto Rico won the Grand Prix in PR here on Monday for a Banco Popular campaign that got the world's most famous salsa band to re-record one of…

June 18 3:44PM

CP+B, Digitas Win Promo Grand Prix for AmEx's Small Business Saturday U.S. agencies score early win

CANNES, France—U.S. ad agencies got off to a good start at Cannes on Monday, with Crispin Porter + Bogusky and Digitas winning the Grand Prix in the Promo & Activation…

June 18 3:36PM

Nadia Comaneci Brings Her Perfect 10 to Cannes for Visa and TBWA Agency, client and athlete dissect Olympic campaign

CANNES, France—Thirty-six years after the momentous day in Montreal when she scored the first perfect 10 ever in Olympic gymnastics history, Nadia Comaneci still can't believe it really happened. "It's always…

June 18 10:43AM

Caine Monroy of Caine's Arcade Wants You to Be a Kid Again What can a 9-year-old boy teach you about creativity?

CANNES, France—"I did it because I wanted to have fun." Caine Monroy, the 9-year-old creator of Caine's Arcade, had the simplest explanation on Monday for how to be a successful entrepreneur…

June 18 7:19AM

History of the Cannes Lions, From Ad Films to a Carnival of Creativity How the festival evolved over the years, and what's new for 2012

CANNES, France—The 59th edition of the Cannes Lions festival is now under way. (Check out Adweek's full coverage at adweek.com/cannes all week long.) But when the festival debuted in 1954,…

June 18 2:37AM

5 Cannes Hopefuls That Already Rocked Social Media Which Film entries were big runaway hits online?

Scores of TV commercials and online films will compete for the Film Grand Prix next week in Cannes. But many of the spots are already winners—with online audiences. Visible Measures, which…

June 15 12:50PM

How Much Do You Utterly Despise Working in Advertising?

Each year, one-third of ad-agency workers move to new jobs, according to research by Deutsch in Los Angeles. How can the industry slow this organ-grinding churn? The agency has some…

June 13 3:26PM

From the Archive: All the Big Film Winners at Cannes 2011 Get in the mood for this year's ad festival with last year's best spots

What better way to get in the spirit for Cannes 2012 than to watch all the big Film winners from last year's competition? Below, check out the best commercials from the…

June 13 12:47PM

20 Spots Vying for the Film Grand Prix: Which Is Your Favorite? Gunn Report sets online vote

The Film Grand Prix at Cannes perhaps isn't quite as glamorous as it used to be—following the addition of Titanium some years ago. But it's still a hugely coveted prize,…

June 12 10:14AM

The Elements of a Cannes Award Jury chair Rob Reilly on what it takes to win the Titanium Lions and why categories keep multiplying

Cannes Titanium Lions are among the upcoming ad bonanza’s most coveted awards. They’re also the hardest to define. Rob Reilly, Crispin Porter + Bogusky’s worldwide chief creative officer and 2012…

June 12 12:06AM

Fast Chat: IAB CEO Randall Rothenberg IAB to host mobile forum at Cannes

Next week, as the ad world gathers for awards, champagne, sun and maybe even some work (or talk about work), mobile is finally getting its due in Cannes, France. On…

June 12 12:00AM

'Adweek' Presents Full Coverage of Cannes Lions 2012 A preview package, and live reports from the festival

The 59th International Festival of Creativity at Cannes, which opens this coming Sunday, promises to be one of the most competitive ever. Entries to the global award show have climbed…

June 11 7:09AM

Mars Turns Out the Sweetest Creative Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

June 11 7:09AM

Cannes 2012: Work to Watch 'Adweek' and Leo Burnett pick favorites to win Lions at this year's festival

The Cannes Lions festival has been moving away from its focus on TV spots in recent years. In 2012, for the first time in 25 years of forecasts, fewer than…

June 11 6:52AM

The Most Nakedly Brilliant Call-for-Entries Video Ever (NSFW)

A while back, Hustler released an adult-film that parodied famous commercials. Now, in a similar spirit (though not quite as filthy), Saatchi & Saatchi London has created this hilarious call-for-entries…

March 28 10:12AM

The Agency Sea Change at Kraft Foods Marketing leader Dana Anderson discusses new relationships

In nearly three years as a marketing leader at Kraft Foods, Dana Anderson has overseen a sea change. A traditional, Midwestern packaged-goods company known for long relationships with global agencies…

November 3 5:49PM

Brazilian Shop Loses Cannes Lion Won for Bogus Kia Pedophilia Ad

It took long enough, but Cannes organizers are finally rescinding the Silver Lion in Press awarded to a notorious pedophilia-themed Kia ad, created by Brazilian agency Moma Propaganda, that the…

July 21 8:25AM

The World's Best Commercials, 2010-11

In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with…

June 26 1:08PM

Droga5 Is Toast of Cannes With 3 Grand Prix

Droga5 in New York ruled Cannes on Saturday night, adding its second and third Grand Prix of the 2011 festival—an Integrated Grand Prix for its Jay-Z Decoded work, and a…

June 25 1:31PM

Wieden + Kennedy Picks Up Film Grand Prix for Nike's 'Write the Future'

Wieden + Kennedy, Amsterdam, won the Film Grand Prix at the 2011 Cannes Lions festival on Saturday for its electric Nike "Write the Future" spot, made for the 2010 World…

June 25 1:19PM

AMV BBDO Wins Inaugural Grand Prix for Creative Effectiveness

Abbott Mead Vickers BBDO in London took home the first-ever Grand Prix for Creative Effectiveness at the Cannes Lions festival on Saturday, honored for its work on behalf of Walkers…

June 25 12:58PM

Six Questions: Bob Jeffrey

June 23 5:46PM

Full Winners Lists: Press, Cyber, Design

Click through to see all the winners in these categories: Press Lions Cyber Lions Design Lions

June 23 10:02AM

Chicago's Digital Kitchen Earns Design Grand Prix for Digitizing Hotel Interior

The U.S. has earned its second Grand Prix of the 2011 Cannes Lions, with Digital Kitchen in Chicago topping the Design contest for its stunning, digitally infused interior-design work at…

June 22 1:25PM

JWT Shanghai Wins Press Grand Prix for Samsonite Print Ad

A print ad for Samsonite's Cosmolite suitcase, depicting a classical-style heaven-and-hell scene, has earned JWT Shanghai the Grand Prix in the 2011 Press Lions contest at Cannes.      The point of…

June 22 1:00PM

Full Winners Lists: Outdoor, Media, Radio

Click through to see all the winners in these categories: Outdoor Lions Media Lions Radio Lions

June 22 7:44AM

Droga5 Wins Outdoor Grand Prix for Jay-Z's 'Decoded' Campaign

Droga5 in New York nabbed the Grand Prix in Outdoor at Cannes on Tuesday for its playful, ingenious and grand out-of-home campaign for Jay-Z's autobiography, Decoded.      The campaign was a…

June 21 3:30PM

Network BBDO Takes Radio Grand Prix With Creepy Mercedes Ads

Network BBDO in Johannesburg, South Africa, has won the Radio Grand Prix at the 2011 Cannes Lions for a set of creepy-comic ads promoting Mercedes-Benz's accident avoidance features.      The narrators…

June 21 3:29PM

It's the Creatives' Turn at Cannes

The jam band's deep bass line made it impossible to do Web video interviews outside the Majestic Hotel. It's after 5 p.m. now and the creatives are restless and starting…

June 21 11:41AM

Shortlists Unveiled in Cyber and Design Lions

Click through to see the shortlists in these categories: Cyber Lions Design Lions

June 21 8:28AM

Full Winners Lists: Direct, Promo, PR

Click through to see all the winners in these categories: Direct Lions Promo & Activation Lions PR Lions

June 21 8:20AM

Robert Redford on Cannes and Content

In a nod to long-form creative, Robert Redford Tuesday received a rousing welcome from the packed hall after being welcomed by Yahoo’s Ross Levinsohn at the Content and Conversation Catalyst…

June 21 7:08AM

Notable Work: Protest TSA Searches With T-Shirts Printed in Metallic Ink

The U.S. won a Gold Lion at the Cannes festival Monday in the Promo & Activation Lions category for an ingenious campaign that fuses politics and fashion: 4th Amendment Wear,…

June 20 4:02PM

Clemenger BBDO Tops PR Lions With Bank's Breakup Campaign

Clemenger BBDO in Melbourne, Australia, has won the 2011 Grand Prix in PR for an integrated campaign that used the concept of a public breakup to distinguish National Australia Bank…

June 20 2:24PM

McCann Romania Wins 2 Grand Prix, in Promo and Direct

McCann Erickson's Bucharest office has won the first two Grand Prix of the 2011 Cannes Lions Festival of Creativity—in the Promo & Activation and Direct contests—for a sneaky campaign in…

June 20 1:29PM

Is Cannes Really a Tech Conference?

My Father’s Day cards are mixed in with my Cannes programs and guides. The vague aches and delirium of flying though the night from JFK strapped into a middle seat…

June 20 10:40AM

Shortlists Unveiled in Press, Outdoor, Media, and 4 Other Categories

Click through to browse the shortlists in the following categories: Direct Lions Promo & Activation Lions PR Lions Outdoor Lions Media Lions Radio Lions Press Lions

June 20 9:42AM

The Can't-Miss at Cannes

Creative leaders and communications experts from around the globe will gather on the French Riviera beginning June 19 for the 58th annual Cannes Lions International Festival of Creativity, the most…

June 17 12:49PM

Archive: Grand Prix Winners in Film & Press Since 2000

Welcome to Adweek's blog for Cannes Lions 2011. We'll be posting updates from the south of France throughout the festival. To get us in the mood, here's a look back…

June 17 10:44AM

Eric Schmidt Named Cannes' Media Person of the Year Google exec will be honored June 22

Google executive chairman Eric Schmidt has been named Media Person of the Year by the Cannes Lions International Festival of Creativity and will be honored June 22 in the Palais…

May 19 10:04AM

Cannes shares Zuckerberg and other Q&As

The Cannes organizers have finally gotten around to sharing the last batch of videos from last month's festival (footage that was previously marooned inside the CannesLions.com site). A backstage…

July 12 12:29PM

Watch the top 18 Film winners from Cannes

We've put the Grand Prix winner and all 17 gold Lion winners from this year's Film Lions competition on one page. Watch all of the ads here.

June 28 2:02PM

Adweek to offer live coverage from Cannes

It's that time of year again—time for advertising's heavyweights to gather in the south of France for a celebration of the industry's top creative product. We'll be on the…

June 18 10:49AM

Burnett man will do what you say at Cannes

David Perez, creative recruiter at Leo Burnett, wanted to go to Cannes. He wanted it hard. How hard? Hard enough to whore himself out to your every tweeted whim.…

June 10 9:01AM

Would a baby app scare guys into safe sex?

Here's a case study for a fictional Durex iPhone app that simulates the experience of having a newborn. Created for the Cannes Future Lions 2010 competition, the video shows…

June 3 3:59PM

Cannes 48 Hour ad contest's winners named

Andrew Dobbie, 25, of JWT Manchester and Rachel Wolak, 28, of Crispin Porter + Bogusky have been named the winners of the 48 Hour YouTube Cannes Young Lions Ad…

June 2 9:12AM

Dudes will drink turd water to get to Cannes

Warning: gross. The creative brief went up this weekend for the YouTube-Cannes Young Lions 48 Hour Ad Contest. Contestants had two days to concept, shoot and upload PSAs for…

May 17 2:07PM

Probably your only chance to get to Cannes

Cannes is an especially tough ticket to cadge nowadays. But there are plenty of side doors. If the Ogilvy contest was too salesy for your creative sensibilities, there's always…

April 27 9:06AM

Cannes feels your pain, but is that enough?

The recession is over. Maybe. The ad world certainly hopes so, having shed an estimated 46,000 jobs during the Great Recession. The lucky few who remain are breathing…

January 7 2:02PM

Yes We Cannes: a Week of Celebration and Hope

CANNES, FRANCE Attendance and award entries were down 40 percent. Still, hope springs eternal in ad land, as executives expressed faith that the worst is over and celebrated work they…

June 29 12:00AM

Cannes Video: P&G's Marc Pritchard

CANNES, FRANCE Procter & Gamble global marketing officer Marc Pritchard discusses his first trip to the Cannes festival, what creative awards mean to the world's largest marketer, the achievements of…

June 27 12:00AM

Cannes Video: Spike Lee on UGC

Spike Lee is in Cannes to talk about user-generated content and his participation in the MOFILM competition. Twelve brands participated in the contest, including AT&T, Best Buy, Doritos, Nokia, Philips…

June 26 12:00AM

Cannes Report: Lessons From Brand Obama

CANNES, FRANCE As far as a campaign brief goes, taking a man with barely two years in the U.S. Senate and making him the most powerful person in the world…

June 25 12:00AM

Cannes Report: Greenberg on Campaigns vs. Platforms

CANNES, FRANCE R/GA's Bob Greenberg used his seminar with Hewlett-Packard CMO Michael Mendenhall to extol the wonders of cloud-based computing, and take a few shots at how advertising is structured.…

June 24 12:00AM

Cannes: South African Shops Win Big

CANNES, FRANCE South African agencies won two of three Grand Prix awards bestowed at Cannes on Tuesday night: TBWA\Hunt\Lascaris in Outdoor (shown below) and Net#work BBDO in Radio. The Grand…

June 23 12:00AM

Adweek Covers Cannes in Real Time

Adweek has launched a new site, RealTimeCannes.com, to cover the 56th International Advertising Festival in Cannes. The venue will live as a "stream," with fresh pieces of content building through…

June 22 12:00AM

Cannes Picks

Attendance is down and so are the entries, but it goes without saying that fabulous work will be celebrated at this week's festival. The recession, of course, will temper the…

June 21 12:00AM

Adweek launches RealTimeCannes.com site

The 56th International Advertising Festival opens this weekend in Cannes, France. To cover the proceedings, Adweek is launching a brand-new Cannes site, RealTimeCannes.com, where digital editor Brian Morrissey and…

June 19 10:04AM

Opinion: Obama Merits Titanium at Cannes

In our age of consumer engagement and brand conversation, the work that encourages the greatest level of participation stands to win big at Cannes. And no recent ad or promotional effort…

June 8 12:00AM

Y&R Presents Roger Daltrey at Cannes

NEW YORK Legendary singer-songwriter Roger Daltrey, front man of The Who, will take the stage at the Palais des Festivals at the Cannes Lions Festival in June.The Y&R-sponsored presentation from…

April 27 12:00AM

Cannes to Honor Steve Ballmer

LONDON Microsoft chief executive Steve Ballmer will be honored as Media Person of the Year at the Cannes International Advertising Festival in June. Festival organizers said Ballmer (pictured) was chosen "in…

March 30 12:00AM

DDB Brings Obama Strategist to Cannes

NEW YORK DDB Worldwide is bringing David Plouffe, Barack Obama's marketing strategist, to Cannes this year. Plouffe is scheduled to speak on the "Audacity of Successful Brands" on June 25…

March 3 1:00AM

Cannes Taps Droga as Titanium and Integrated Jury Chief

LONDON David Droga has been selected to lead the Cannes Lions Titanium and Integrated Jury for the upcoming ad festival. "I am extremely flattered to be asked. These categories represent the…

February 2 1:00AM

Cannes Names Leaders for Cyber, Design

NEW YORK Lars Bastholm, co-CCO at AKQA, has been named chairman of the Cannes 2009 Cyber Lions jury, and Sylvia Vitale Rotta, CEO of Team Creatif, has been appointed president…

January 27 1:00AM

Brien Leads Cannes Media Jury

NEW YORK Nick Brien, president and CEO of IPG's Mediabrands, has been tapped to chair the Media jury at the 2009 Cannes Lions Ad Festival.Commenting on his selction, Brien said:…

January 14 1:00AM

Lubars to Helm Film, Print Juries at Cannes

NEW YORK David Lubars, chairman and CCO of BBDO North America, has been named president of the Film and Press juries for the 2009 Cannes Lions International Advertising Festival."I'm humbled…

December 5 1:00AM

Design the official T-shirt for Cannes 2009

Uniqlo, the Japanese apparel company that swept the advertising award shows this year with its entertaining blog widget, is teaming up with the Cannes International Advertising Festival for a…

December 1 12:43PM

Cannes Adds PR Lions

NEW YORK The Cannes Lions International Advertising Festival has added another competition to its 2009 lineup, the PR Lions, and has named Tim Bell, chairman of Chime Communications, chair of…

November 12 1:00AM

Penney CMO: Saatchi's Response OK

NEW YORK JC Penney chief marketing officer Mike Boylson said today that he was satisfied with lead creative agency Saatchi & Saatchi's response to the "Speed Dressing" fracas at the…

July 3 12:00AM

Unlucky Penney: Epoch Caught With Its Pants Down

CLICK HERE FOR COMPLETE CANNES COVERAGE.NEW YORK The flap surrounding the spot in the name of JC Penney that won a bronze Lion at Cannes, only to be withdrawn after…

June 30 12:00AM

Confusion in Cannes

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE If one piece was the talk of Cannes, it was HBO's "Voyeur." BBDO weaved together 11 different elements, including a compelling video-rich Web…

June 23 12:00AM

Cannes: Cadbury, Xbox Take Film Kudos

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE Four Grand Prix Lions were awarded at the final prize ceremony at the 55th International Advertising Festival here tonight, with two top honors…

June 21 12:00AM

Sorrell Questions Google's Intentions

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE With Google's deal to serve search results on Yahoo! barely one week old, it was only fitting that WPP Group CEO Martin Sorrell…

June 20 12:00AM

'Uniqlock' Among Top Cyber Winners at Cannes

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE The Cyber Lions jury awarded three Grand Prix prizes, with jurors describing the winners as vehicles to send a message about the direction…

June 18 12:00AM

HBO's 'Voyeur' Wins Outdoor Grand Prix

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE Three Grand Prix Lions were awarded at the Media, Outdoor and Radio Lions Awards ceremony at the 55th International Advertising Festival here tonight.…

June 17 12:00AM

Cannes Honors 'Lead India,' HBO's 'Voyeur'

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE The first Grand Prix Lions awarded here at the 55th International Advertising Festival tonight went to JWT India for its "Lead India" campaign…

June 16 12:00AM

Cannes Film Jury: All Screens Welcome

NEW YORK The Cannes Film jury this year will consider spots made for screens other than TV and cinema, such as the Internet, mobile and branded content, the organization said…

March 18 12:00AM

Cannes to Honor P&G

NEW YORK Procter & Gamble will be named Advertiser of the Year at the 55th Cannes Lions Festival in June. The award is given to advertisers whose marketing is inspiring…

February 11 1:00AM

Cannes Lions to Intro Design Prizes

NEW YORK After 54 years, the Cannes Lions are finally adding Design. At the 55th International Advertising Festival next June, Design Lions as well as a Grand Prix will be…

November 13 1:00AM

Cannes: The 'Evolution' of Advertising

CANNES, FRANCE "Evolution" was the watchword at the 2007 Cannes Lions, as 11,000 delegates from the ad industry gathered in the South of France to celebrate creativity and contemplate how…

June 23 12:00AM

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