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Cannes
  • After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride Extending a hit campaign

    The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched social and community activism ad of all time, behind ……

  • Inside Grey's Global Sweep of 113 Lions at Cannes 18 offices won, nearly double the amount in 2014

    While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded 113 Lions, triple the agency's previous ……

  • The World's 18 Best Outdoor Campaigns of 2014-2015 The top winners at Cannes, from Cupertino to Buenos Aires

    We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix ……

  • Where Are All the Cannes Lionesses? Two female mcgarrybowen creatives celebrate their first Cannes win, and spark a movement

    Last Wednesday night, I couldn't sleep. My partner Holly Fallows and I were up for our first award at Cannes. Two girls from the north of England were up for an award. At Cannes. No biggie. I found myself playing out every scenario: What ……

  • This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27% Ogilvy effort won 3 PR Lions at Cannes

    Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if it were known as "The Forest of Chivalrous Thieves"? Those were just a ……

After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride

Extending a hit campaign

The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

The World's 18 Best Outdoor Campaigns of 2014-2015

The top winners at Cannes, from Cupertino to Buenos Aires

We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done…

Where Are All the Cannes Lionesses?

Two female mcgarrybowen creatives celebrate their first Cannes win, and spark a movement

Last Wednesday night, I couldn't sleep. My partner Holly Fallows and I were up for our first award at Cannes. Two girls from the north of England were up for…

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%

Ogilvy effort won 3 PR Lions at Cannes

Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if…

6 Creatives Waged a Design Battle in Front of 1,000 People, and Here's What They Made

Shutterstock gave Cannes competitors 20 minutes

CANNES, France—Lots of designers believe themselves to be God's gift to Photoshop, but few have to prove it on stage in front of a screaming, alcohol-fueled crowd. As part of this…

What I Learned Judging the Innovation Lions, Where Actions Are the World's Best Ads

'Will it endure? Can it change lives?'

Cannes Lions was born out of the Cannes Film Festival in the 1950s. And so, unsurprisingly, its origins were in narrative filmmaking—it awarded good commercials. Billboards weren't added until nearly…

5 Things to Take Away From This Year's Titanium & Integrated Winners at Cannes

A U.S. juror's view from the inside

When Dan Wieden created the Titanium Lions in 2003, it was described simply as "the way forward." I got the chance to judge the Titanium & Integrated Lions at Cannes…

AOL's Digital Prophet Says Millennials 'Are Freaky for Video'

They want content, not ads

After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International…

Could Celebrity Robot Doppelgangers Be the Future Stars of Advertising?

A Beyoncé droid would cost $100,000 to make

CANNES, France—A celebrity android costs $100,000 to build, but it could literally be a moneymaking machine. That's why Dentsu, Japan's huge ad agency, is so interested in these robot doppelgangers. Dentsu…

How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

"It is your last night in Cannes. Make it more comfortable." That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet…

The World's 23 Best Commercials of 2014-2015

The top winners from Cannes, including 8 U.S. spots

Now that the 2015 Cannes Lions festival is over, we're going to spend a few days recapping some of the winners. We'll start with everyone's favorite—the Film and Film Craft…

Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes

Always 'Like a Girl' wins gold, narrowly missing top prize

CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix…

Jordan Brand's Hat-Tip to Jeter and Domino's Emoji Ordering Win Grand Prix at Cannes

Droga5 wins Integrated Gold, #LikeAGirl takes Titanium

CANNES, France—Illustrating the far extremes of creativity honored at the Cannes, Jordan Brand's solemn send-off to Derek Jeter shared top honors today with Domino's emoji ordering service in the Titanium…

Adam&eveDDB Takes Home the Film Craft Grand Prix for 'Monty the Penguin'

TBWA scores gold for the U.S.

CANNES, France—John Lewis' clever, adorable and beautifully made "Monty the Penguin" spot snagged the top prize in the Film Craft contest at the Cannes Lions festival here tonight, giving London…

Ice Bucket Challenge Wins 2 Gold Lions in Branded Content and Cannes' Top Honor for Nonprofits

Viral campaign also won in Cyber and PR

CANNES, France—The ALS Ice Bucket Challenge, which took Facebook and other social networks by storm last year, has won two gold Lions in Cannes' Branded Content & Entertainment category and…

9/11 Museum and EA Giferator Win Gold in Cannes' Newest Category, Creative Data

But jury stops short of naming a Grand Prix

CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's…

Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Innovation in unlikely places

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

Here's the Full Text of Monica Lewinsky's Powerful Anti-Shaming Speech in Cannes

A call for compassion amid a 'culture of humiliation'

CANNES, France—Whether they know it or not, advertisers are fueling a "blood sport" of public shaming both online and off, Monica Lewinsky told a packed crowd at the ad industry's…

Goodby and Silverstein Revisit Their Greatest Hits, and Notorious Misses, in Cannes Talk

30 years of great work, and unforgettable stories

CANNES, France—Jeff Goodby and Rich Silverstein told some great stories from their 30-plus years together at a seminar before an adoring crowd at the Palais here Thursday. And true to…

Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real Asteroids

Verizon project gets otherworldly intro at Cannes

CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many…

Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

Magazine-quality promos at scale

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product…

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Holds potential for email marketers, automakers and more

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product,…

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the…

Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3 Days

Lightwave program brings insights, promise for the future

CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to recruit young people here should focus their…

3 Functional and Stylish Ways Not to Lose Your Cannes Lion at a Party

Because it does happen

Most ad people believe Cannes is about unleashing creativity. Rita Alberti thinks otherwise. The Hungarian copywriter and her art director partner Adam Moroncsik are the brains behind "Lion Leash," a line…

The 3 Best Films From the 2015 Saatchi & Saatchi New Directors' Showcase

From heartwarming to hilarious

CANNES, France—Saatchi & Saatchi celebrated the 25th anniversary of its esteemed New Directors' Showcase here Thursday morning with a screening of 14 films by young directors, plus a special collaborative…

These Contest-Winning Instagram Photos Re-created Historic Images With a Few Twists

Inspired takes on visual classics

CANNES, France—Thanks to its photo filters, Instagram is known for empowering the common social-media user with a touch of artistry. But the mobile-social platform recently challenged users to show off…

Here's the Story Behind My Photo of Two People Having Sex on Cannes' Red Carpet

CANNES, France—Around 4:30 a.m. local time Tuesday, I tweeted a photo of two people going at it on one of advertising's most iconic destinations: the Cannes Lions red carpet. Then I…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

A Little Fish-Shaped Lump of Iron Just Won the Product Design Grand Prix at Cannes

Ingenious Geometry Global work tops three R/GA winners

CANNES, France—The most low-tech product imaginable, a simple lump of iron, won the Grand Prix in the Product Design Lions contest here tonight. But while it looks unassuming, this fish…

Tragedy Strikes Cannes as Google Exec Dies in an Accident

Details are currently few, though

An accident took the life of a Google executive at the Cannes Lions festival this week, though the individual's name hasn't been released and other details about the incident are…

OMG! BuzzFeed Could Be Making TV Shows Soon

'In a different way,' though, CEO says

And now, 10 reasons BuzzFeed could be working on a TV series ... OK, there's just one reason, but it's a really good one: CEO Jonah Peretti just said so. During a…

Julia Louis-Dreyfus Hopes Veep's Success Can Help Confront Inequity for Women

In politics and Hollywood

CANNES, France—Veep may be a comedy that revels in double standards, but star Julia Louis-Dreyfus says she believes the show might actually be helping solve the gender-imbalance issues that often…

Uber First Aid and Snapchat Snaphelp Among Winning Ideas From AKQA's Future Lions

Student awards are handed out in Cannes

CANNES, France—Training Uber drivers in first aid and getting Snapchat to connect bullied teens with counselors are two of the five winning campaigns at this year's Future Lions student ad…

Kim Kardashian Reveals Her Instagram No-Promo Policy

Bikini shots over brands

CANNES, France—Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots. "But it's what I want and what I put out," Kardashian…

4 Ways Beacons Are Helping People Network at Cannes

Festival tests the technology for a 2nd year

This year's Cannes Lions festival isn't short on mobile technology for networking. Marketing-video platform Virool made a Tinder-like mobile site, and you can order a glass of rosé through an Apple…

This Comically Nasty Tumblr Is Collecting the Worst Agency Tweets of Cannes

Think before you post

CANNES, France—Getting a little tired of all the empty buzzwords and mindless cliché spouting at Cannes Lions? There's a Tumblr for that. Cannes You Please Shut Up? is collecting the most…

Y&R Wins Media Grand Prix for App That Lets Women Call for Help by Shaking Their Phones

4 U.S. campaigns win gold

CANNES, France—Another female-empowerment campaign has triumphed at Cannes, with the Media Grand Prix going to a fascinating Vodafone app from Y&R Istanbul that lets women in Turkey call for help…

Apple, TBWA Take Outdoor Grand Prix for Billboards Featuring Users' iPhone 6 Photos

Grey New York and The Community win gold

CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken…

Here's What Happens When You Attend the #WorstCannesLionsTalkEver

Nicolás Pimentel of +Casto winds you up with two special guests

CANNES, France—Nicolás Pimentel, co-founder and innovation director of +Castro, pretended to be surprised (or maybe really was surprised) that the small-movie-theater-sized Audi A hall in the Palais here was packed…

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

It's a pivotal moment for the emerging ad format

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens. The…

Jamie Oliver Gives Brands Advice and a Warning: Be Honest and Clear ... Or Else

Unhealthy food is now killing more than starvation, chef says

CANNES, France—Chef and health advocate Jamie Oliver was clearly an audience favorite at the Cannes Lions, but that's not to say he only had kind words for the marketing industry. Asked…

Mullen Lowe Is Donating the Monetary Value of Every Cannes Lion It Wins to Charity

Challenges other winners to do the same

Here's an opportunity for ad people to use their Cannes Lions statuettes to feed more than their egos. Mullen Lowe Group says it will donate the monetary replacement value of all…

CBS Interactive Debuts a Virtual Reality Comedy Short at Cannes Lions

Hopes Kenan Thompson will inspire creatives

Can virtual reality be funny? Today at Cannes Lions, CBS Interactive hopes to find out. The company is debuting what it believes to be the first virtual reality comedy short during…

Looking to Network at Cannes? This Tinder-Like Site Matches You With Other Attendees

Clever promo stunt from Virool

In case your meeting calendar at Cannes isn't already jam-packed enough, one company created a mobile site modeled on Tinder to help foster casual (business) encounters on the Riviera. "Cannes We…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own Persona

Singer is a Cannes case study in personal branding

CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography…

U.S. Wins Press, Mobile and Direct Grand Prix on a Dreamy First Day in Cannes

The Community, Google and Grey New York each top their categories

CANNES, France—U.S. advertising is off to a flying start at this year's Cannes Lions, with The Community, Google and Grey New York each winning a Grand Prix in separate contests…

Grey London Takes Promo Grand Prix for LifePaint, Which Lights Up Cyclists at Night

Safety and PSA campaigns do well across the board

CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions…

Tinder Founder Says More Than 20% of Users Swipe Right on Brands

Sean Rad looks to hook up with advertisers at Cannes

CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping…

Snapchat's Evan Spiegel Reveals How He Went From Startup Failure to Tech Star

Ad players get to know young CEO at Cannes

CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel. Today, at the Cannes Lions International…

How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising

The benefits of playing, not thinking

CANNES, France—Two well-respected creatives preached the gospel of jumping in, and then letting go, as they described their personal process of making advertising at a Cannes Lions seminar presented by…

Q&A: Ira Glass Comes to Cannes in Search of Brands That Appreciate Great Storytelling

A journey to build on Serial's success

CANNES, France—After the unprecedented success of investigative podcast Serial, one might think potential sponsors would be lining up in droves to get involved with the show. But public radio icon Ira…

Two Talking Dead Fish Won the Top Pharma Advertising Prize at Cannes

P&G's Always also wins big at Lions Health, but not for 'Like a Girl'

CANNES, France—DigitasLBi won the U.S.'s first Grand Prix at the Cannes festival here this weekend by topping the Pharma portion of the Lions Health competition with an AstraZeneca campaign featuring…

180LA Tries to Recruit a New Creative Director With a Sneaky Award Entry at Cannes

Targeting the judges directly

CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those…

Why More Companies Today Are Embracing Wellness

'Ommm' comes to an office near you

Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony. Should…

This Interactive Cartogram Shows How Countries Have Done at Cannes in the Last Decade

A visual history of the big winners

A bit of national pride will be at stake when advertisers from around the world converge at Cannes Lions in France this week. Sure, it will be every agency for itself,…

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Don't overbook, and watch your glass of rosé

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes…

13 Ideal Spots to Eat and Drink in Cannes, From a Copywriter Who Lived There

He'd like one small favor in return

Cannes is undoubtedly an amazing place to visit, but finding the right spots for food or drinks away from the crowded Croisette can be a challenge. Luckily, young copywriter Julian Cohen…

How Winning a Cannes Lion Changes Your Life (and How It Doesn't)

Victors describe life after taking home advertising's top trophy

Whether it stokes your ego into a raging inferno or just gathers dust on a shelf, a Cannes Lion will set your life on a new path. But which path?…

Quiz: How Much Do You Know About the Cannes Lions Festival?

It's Croisette trivia time

The annual Cannes Lions International Festival of Creativity is almost here. What better way to prepare for a week of meetings, drinking, panels, drinking and, oh yeah, more drinking, than…

Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

VIP perk shows potential of beacons

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a…

5 Intriguing Takes on Advertising and Technology's Relationship Status

New thoughts from industry's heavy hitters

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical…

The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues…

Cannes Lions 2015: What Does It Take to Be the Best in the World?

Weigh in at today's #AdweekChat at 2 p.m. ET

There's some tough competition at this year's Cannes Lions festival, with a record 40,133 entries. So what does it take to win the ad industry's most coveted accolade? We rounded up…

Why Television Is Taking Over Cannes Lions

Viola Davis and Kim Kardashian lead TV's biggest festival contingent yet

When the Cannes Lions festival kicks off Sunday, it will feature the usual mix of speakers from the worlds of advertising, technology, entertainment and media. But this year, advertising's biggest…

Monsters of Advertising: Recognize These 13 Horrible Beasts From Your Agency?

MediaCom preps for a frightful Cannes session

MediaCom is lurching, zombie-like, toward the Cannes Lions festival with a real horror show of a session planned for this Sunday. And it's bringing all kinds of monsters of the…

These Young Creatives Were Named 'Future Lions' at Cannes. Where Are They Now?

Catching up with the festival's favorite talents

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come…

Adweek Daily Brief: Facebook's Best Campaigns and 2015's Top Picks for Cannes

Plus the story behind Vanity Fair's Caitlyn cover

Want to discover or revisit some of the most creatively effective marketing of the past year? Today's the perfect day for it. Facebook has revealed its annual marketing campaign winners,…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

Still, 5 years is a respectable run

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted ways with Wieden +…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

20 Campaigns That Will Win Lions in Cannes

With star power and tech chops, here's the work to watch on the Riviera

With a record 40,133 entries, it will be tougher than ever to win a Lion in Cannes this year. Still, some of the year's best marketing ideas are already surely…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

How Brands Can Use Biometric Data in Ways That Go Far Beyond Fitness

Mindshare, Lightwave team up for a Cannes showcase

Exercise has been the most natural area for branded applications of biometric data. But now, Mindshare and Lightwave are joining forces to show marketers a world of possibility beyond that—in…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

The Lion Wrangler: How Philip Thomas Keeps Cannes Lions Ahead of the Game

His balancing act, and his favorite moment from the festival

As CEO of the Lions Festivals since 2006, Philip Thomas has known he needs advertising's biggest annual gathering, the Cannes Lions International Festival of Creativity, to stay one step ahead…

Cannes Lions Will Honor Al Gore for His Work on Climate Change

Making a 'positive difference' to the planet

President Bill Clinton may have spoken at Cannes, but it's Al Gore who will receive one of the festival's top honors. Gore, Clinton's vice president from 1993 through 2001 and an…

Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of…

Is Cannes Ready for a 'Lioness' Category for the Best Pro-Woman Advertising?

A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that…

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono

After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

The Slide That Launched a Thousand Arguments at Cannes

R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

This British Ad With a Grumpy Ogre Turns Out to Be Monstrously Sweet

"Simon the Ogre," a two-minute mini-epic commercial from agency Beattie McGuinness Bungay, was popular in the U.K. earlier this year but went largely unnoticed in the U.S. before winning a…

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

The World's 26 Best Commercials of 2013-14

The Grand Prix and gold Lion winners from Cannes

Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes…

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes

She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

Ad of the Day: This Delightful Radio Station Campaign Got a Roar of Approval in Cannes

Obama and Mourinho's words are music to your ears

One of the great things about Cannes Lions is getting to see amazing creative work that didn't have much of a profile before the festival. Squarely in that category is…

The World's 17 Best Print Campaigns of 2013-14

The Grand Prix and gold Lion winners from Cannes

With the 2014 Cannes Lions festival now over, we're going to spend a few days recapping some of the winners you might not have seen. We're going to start with…

Harvey Nichols Won a Grand Prix in Film at Cannes. Here Are 7 Ads That Are Better

CANNES, France—All this past week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival's…

Drones Are Creating Social Video Buzz From Cali to Cannes

Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix

U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

Adam&eveDDB Finishes With 4 Grand Prix for Harvey Nichols, Adding Integrated and Film

'Epic Split' also wins a Film Grand Prix; Dentsu, Honda top Titanium

CANNES, France—Doing good things for others has been a major theme at Cannes Lions this year. Ironically, though, the festival's single biggest winner did precisely the opposite. It comically celebrated…

6 U.S. Campaigns Take Home Gold in Film Craft, but No Grand Prix Is Awarded

Interlude, SS+K, Anomaly among winners

CANNES, France—Thirteen campaigns worldwide, including six from the U.S., won gold Lions in Film Craft here tonight. But the Film Craft jury declined to award a Grand Prix in the…

Sochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix

3 other fascinating ideas win Lions in the category

CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let visitors…

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS

(Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

BBH and Scooter Braun Launch a Production Company

The Creative Studio will create short and long-form content

Pelle Sjoenell, chief creative officer of Bartle Bogle Hegarty in Los Angeles, has taken on a new, secondary mission: leading agency contributions to a new joint venture with Scooter Braun's…

The Story Behind One of the Most Beautiful Real Moments in Advertising

Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and…

John Hegarty and David Droga Debate What's Great, What's Not and What's Next

Droga also talks WME

CANNES, France—David Droga has won a million advertising awards. But here at the Cannes Lions festival on Friday, his thoughts took him back to the first award show he ever…

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice

Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content

And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave'

Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

WATCH LIVE: Beck Bennett Moderates BBDO's Cannes Seminar on 'Nice' Advertising

How to make emotional ads without being sappy

CANNES, France—The Cannes Lions festival is trying something new this year. It's streaming one session per day live globally on YouTube. At 4 p.m. ET today, you can watch BBDO's seminar,…

Can an Agency of Early Adopters Learn to Slow Down?

Resource strives to innovate without leaving behind what's working

CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many…

Adam&eveDDB and Harvey Nichols Add Press Grand Prix for 'Sorry' Campaign

Their second of the festival

CANNES, France—Score another one for the grinch. London agency adam&eveDDB and retailer Harvey Nichols picked up their second Grand Prix of this Cannes Lions festival here tonight, winning the Press contest…

Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical

U.S. golds awarded to Interbrand, TBWA\MAL

CANNES, France—Norwegian agency Anti Design won the coveted Design Grand Prix here tonight for a fascinating branding identity campaign for a music and arts festival, the centerpiece being a logo…

Pharrell's Denim Recycled From Ocean Debris Wins Product Design Grand Prix

Night's second big prize for a Williams project

CANNES, France—Pharrell Williams projects were the pride of the Cannes Lions festival here tonight. Not only did the singer's "24 Hours of Happy" video win a Grand Prix in Cyber, but…

Jared Leto, Ex-Graphic Designer, Loves What You Advertising Kids Are Doing

'When an ad is great, it's art'

CANNES, France—He just won an Oscar and is about to embark on another world tour with his band. But Jared Leto, one of the world's ultimate creative hyphenates, still remembers…

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions

Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

See the Year's Best Student Work for Google, Apple, Ben & Jerry's and More

Future Lions winners

CANNES, France—A Google app that translates sign language into speech was among the forward-thinking student ideas honored at the Future Lions competition here today, sponsored by AKQA. Now in its ninth…

3 Secrets to Being the Next Great Creative at Cannes

Future Lions judge Rei Inamoto reveals the winning combination

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at…

This Precocious Director's First Ad Really Gets Inside Its Subject

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs

DDB, Grey take gold for the U.S.

CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's…

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID'

Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

FCB Basks in the Sun With Mobile Grand Prix for Nivea's Beach Bracelet

R/GA and Google both win gold

CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its…

360i's Sarah Hofstetter on Reaching the Top—and Staying There

How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

Kanye West Charms Cannes With His Moral Take on Brands and Culture

Plus, what he thinks about Apple's deal with Beats

CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview. But the rapper is very much like the late…

Marissa Mayer: Marketers Need to Embrace Native Ads

Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes

Nikesh Arora says tech innovation is about to surge forward

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area…

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards

Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself'

Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

McCann Melbourne's 'Guilt Trips' Train Campaign Wins Creative Effectiveness Grand Prix

Victory on other side of the tracks

CANNES, France—McCann Melbourne, which won a record five Grand Prix last year for "Dumb Ways to Die," won the 2014 Creative Effectiveness Grand Prix here on Monday for a different…

CAA Scores Grand Prix and 2 Gold PR Lions for Chipotle's 'The Scarecrow'

Droga5 and Grey win gold for Honey Maid and TNT

CANNES, France—CAA Marketing and Chipotle, which teamed up to win two Grand Prix in 2012, added a third here tonight, winning the top prize in the PR Lions contest for…

Twitter's 'Dronie' of Patrick Stewart Is Social Gold

Generates immediate Cannes buzz

Twitter is like every other digital platform and ad agency roaming Le Croisette in Cannes this week—it's trying to drum up new business. Showing the fun side of your brand…

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes

Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes

Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

Spike Jonze Reveals His Favorite Ad and How to Stay Creative With Clients Around

The Oscar winner on keeping 'that feeling' alive

CANNES, France—Spike Jonze has made a lot of great commercials over the years. "Crazy Legs" for Levi's. "Hello Tomorrow" for Adidas. "Lamp" for Ikea, which won the Film Grand Prix…

India's Internet Baby: Agency Says Cannes Contender Is Beautiful, Not Terrifying

CANNES, France—Maybe India's Internet Baby isn't as horrifying as he seems? If you think about it, the preternaturally social star of the MTS Telecom campaign—who learns to cut his own umbilical…

Facebook's Hacker Culture Heads to Cannes

Plans to develop campaigns, not just talk

Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more…

Newcastle Reveals the Secrets of Facebook Advertising

Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

You Need More Than Great Ads to Win at Cannes

Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

Cannes Memories and Predictions From 10 of the World's Top Creatives

Tales from the Croisette

• David Lubars Worldwide chief creative officer, North American chairman, BBDO Favorite ad ever in Cannes: BMW Films, but not because I was one of its creators. I like it because it broke…

ZenithOptimedia Brings New Strategy to Cannes

Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

McDonald's Elevates Ads to Pop Culture Icons

How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

25 Campaigns That Will Win Lions in Cannes

From Chipotle to Volvo Trucks, here's the work to watch

It will surely be an epic festival for Volvo Trucks. But who else will go Lion hunting in Cannes this year? Adweek again partnered with Leo Burnett for this preview of…

Sheryl Sandberg: Rethinking Marketing to Women

Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

Giddy Ad Execs Pose for Amusing Stock Photos in Ads for 2014 Cannes Lions

The ad campaign for the 2014 Cannes Lions festival amusingly celebrates creativity by spoofing the utter lack of it. In five ads produced by McCann London, well-known ad execs—from Amir Kassaei…

Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine

Do you share a brain with him?

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…

Lee Clow Would Rather Keep Working

TBWA icon talks about his future, and his agency’s

Lee Clow was in Cannes this year to collect this year’s Lion of St. Mark award and to chat with fellow ad legend George Lois. His agency picked up a Grand…

Brazil's Unrest May Affect Social Media Marketers for a Year

Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

Disney Trusts Annie Leibovitz

'Why do we need the castle in this picture?' she asks

CANNES, France—Artists need to trust themselves, and brands need to trust artists. That, at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and…

BBDO Brass Talk Creating Fame for Brands

Robertson and Lubars on creativity and clients

CANNES, France—Fresh off a panel comparing admen to some of history’s great artists, Andrew Robertson, president and CEO of BBDO Worldwide, and David Lubars, chief creative officer of BBDO North…

P&G Partners With Zefr to Listen In on YouTube Fan Base

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

The New King of Super Bowl Ads

With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots

If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…

Droga's Delicious World

Mondelez, Coca-Cola fuel growth, as Prudential gets love at Cannes

Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…

The World's Best Outdoor Ads, 2011-12

All the Grand Prix and gold winners in the category from Cannes

Today we've got another gallery of winning work from last month's Cannes festival—this time from the Outdoor Lions contest. There are plenty of nice billboard and poster campaigns here—in particular, the…

The World's Best Print Ads, 2011-12

All 38 executions from gold-winning Press campaigns at Cannes

We're still catching up on the many hundreds of winners from this year's Cannes Lions festival. Today, we look at the top print ads—the Grand Prix and gold winners from…

DDB Behind 'Ethel's Brew'

Cannes craft beer part of agency's elaborate self-promotion

It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes…

The World's Best Commercials, 2011-12

All 15 gold winners in Film and Film Craft from Cannes

It is extremely hard to win a Film Lion or Film Craft Lion of any color at Cannes, particularly a gold—or, obviously, a Grand Prix. Of the hundreds of thousands…

Droga5 Wins Grand Prix for Good for Inventing Bandages That Save Lives

Graham Douglas's breakthrough idea for Help Remedies

CANNES, France—Droga5 in New York was honored with the Grand Prix for Good here tonight for helping to develop an unusual new product for pharma boutique Help Remedies: an adhesive…

All the Cannes Grand Prix Winners for 2012

See the 14 campaigns judged as the year's best

CANNES, France—The 59th International Festival of Creativity celebrated a diverse set of Grand Prix Lion winners last week, honoring everything from a simple poster design by an undergraduate student to…

CAA, Chipotle Snag Two Grand Prix—in Film and Branded Content

Grey, W+K win gold Lions in Film

CANNES, France—The beautiful animated short film for Chipotle that has charmed viewers worldwide since its initial release online last August earned its creator, Creative Artists Agency in Los Angeles, the…

R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ FuelBand

Accelerometer is both product development and marketing

CANNES, France—Nike and R/GA are going to have to build a new gadget just to keep track of their advertising awards. The pair were awarded the coveted Titanium Grand Prix at…

Film Craft Grand Prix Goes to BETC's 'The Bear' for Canal+

CAA, W+K win gold for Chipotle, P&G

CANNES, France—One of the funniest spots of the past year was also judged to be the best crafted at the Cannes Lions festival here tonight, as Paris agency BETC won…

Mars Previews New Rivalry-Themed Twix Campaign From BBDO

Are you left bar or right bar?

CANNES, France—The two bars inside Twix are about to have a falling out. Mars, which is being honored as the 2012 Advertiser of the Year at the Cannes Lions festival here,…

AKQA Honors 5 Student Teams With Future Lions

Contest gathers forward-looking ideas for brands

CANNES, France—One student already won a Grand Prix at the 2012 Cannes Lions festival here. Today, 10 more students were honored through the more traditional route of the Future Lions…

Love, Hate and Great Work From John Hegarty and Dan Wieden

Legendary creatives screen some of their greatest hits

CANNES, France—The aspiring comedy duo of Sir John Hegarty and Dan Wieden took an audience through some of their agencies' most notable work here on Friday morning, telling stories of…

Bill Clinton Urges Ad Industry to Lead Global Change Through Creativity

Speaking in Cannes, he also reveals his favorite TV spots

CANNES, France—In a speech here Thursday, Bill Clinton implored the advertising industry to use its formidable powers of communication and persuasion to get the world to understand, and thus help…

BBDO Creatives Dissect Breakthrough Spots

Execs from New York, London and Mumbai highlight three examples

CANNES, France—In an effort to drill down to the essence of truly great creative, David Lubars, chairman and chief creative officer of BBDO North America, convened a panel of three…

Five Cool Films, and One Despicable One, From Saatchi's New Directors' Showcase

Some inspiring craft, and some murder and cannibalism

CANNES, France—Saatchi & Saatchi presented the latest edition of its much-loved New Directors' Showcase at the Palais des Festivals here this morning. And while most of the ads and short…

Lion Tamers: See the Complete Winners Lists in 11 Categories

Four major contests remain

CANNES, France—It has been a hectic week for the judges here at the Cannes Lions festival, but the lion's share of the winners have now been announced. Click the links…

Solar-Powered Annual Report Honored With Design Grand Prix

German agency Serviceplan basks in the sunlight

CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by…

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos

Ingenious campaign for 'Go Outside' magazine

CANNES, France—Ad agency Talent in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest here tonight for something more deliciously devious than a straightforward radio ad campaign. On…

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix

Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

Press Grand Prix Goes to Benetton's Kissing Ads From Fabrica, 72andSunny

Jury plants one on provocative campaign

CANNES, France—The Press Lions competition was sealed with a kiss here tonight, with the Grand Prix going to Benetton's provocative "Unhate" campaign showing world leaders kissing, created by Italian agency…

Twitter's Costolo Touts Real-Time Connections

Points to the immediacy and emotion of unfiltered media as new marketing model

CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and…

How Nike+ Made 'Just Do It' Obsolete

Stefan Olander on building a new ecosystem of engagement

CANNES, France—Nike and R/GA used a forum at the Cannes Lions festival here today to celebrate FuelBand, their latest collaboration in a growing set of workout-measurement services that are completely…

BBH Scores Grand Prix in Creative Effectiveness for Axe Angels

Agency woos judges with brand turnaround story

CANNES, France—Just weeks before the London Olympics, ad agency BBH got Britain on the board at Cannes Lions here Tuesday, winning the Grand Prix in Creative Effectiveness for its Axe…

Manning Gottlieb OMD Earns Media Grand Prix for Google's Phonetic Billboards

Site-specific ads for Voice Search

CANNES, France—An endearingly quirky billboard campaign for Google Voice Search, featuring more than 150 site-specific ads with phonetic spellings of nearby landmarks, has earned London agency Manning Gottlieb OMD the…

Student Behind Steve Jobs Logo Wins Grand Prix for Ogilvy's Coke Poster

Jung von Matt also wins top Outdoor prize for invisible Mercedes

CANNES, France—Student work doesn't get too much respect at Cannes. Until now. Jonathan Mak Long, the 20-year-old Hong Kong design student whose logo tribute to Steve Jobs rocketed around the world…

Grow Interactive Takes Mobile Grand Prix for Google's Coke App

Buy the world a Coke, with your phone

CANNES, France—A collaboration between two global giants, Coca-Cola and Google, reeled in the Grand Prix in the inaugural year of the Mobile Lions contest here today. The winning execution, developed by…

Facebook Urges Creatives to Build New Worlds Around Ancient Insights

After a false start, a manifesto from designer Paul Adams

CANNES, France—Moments into his seminar at the Cannes Lions festival here Tuesday, Facebook's global head of brand design, Paul Adams, froze with panic and could not continue. In what he…

Coca-Cola Joins the Revolution in a World Where the Mob Rules

Adapting to a networked planet run by consumers

CANNES, France—Invoking the spirit and language of modern revolution—everything from the Arab Spring to the Occupy movement—Coca-Cola's top marketer on Tuesday explained how the company is adapting to a world…

CP+B and Digitas Earn Their Second Grand Prix of 2012, in Direct, for AmEx

Small Business Saturday is honored again

CANNES, France—Crispin Porter + Bogusky, an agency whose vitality has been questioned since Alex Bogusky left, has issued a strong rebuke to those who would question its continued relevance by…

JWT Takes PR Grand Prix for a Song That Ignited Puerto Rico

Celebration of laziness becomes an anthem for work ethic

CANNES, France—JWT Puerto Rico won the Grand Prix in PR here on Monday for a Banco Popular campaign that got the world's most famous salsa band to re-record one of…

CP+B, Digitas Win Promo Grand Prix for AmEx's Small Business Saturday

U.S. agencies score early win

CANNES, France—U.S. ad agencies got off to a good start at Cannes on Monday, with Crispin Porter + Bogusky and Digitas winning the Grand Prix in the Promo & Activation…

Nadia Comaneci Brings Her Perfect 10 to Cannes for Visa and TBWA

Agency, client and athlete dissect Olympic campaign

CANNES, France—Thirty-six years after the momentous day in Montreal when she scored the first perfect 10 ever in Olympic gymnastics history, Nadia Comaneci still can't believe it really happened. "It's always…

Caine Monroy of Caine's Arcade Wants You to Be a Kid Again

What can a 9-year-old boy teach you about creativity?

CANNES, France—"I did it because I wanted to have fun." Caine Monroy, the 9-year-old creator of Caine's Arcade, had the simplest explanation on Monday for how to be a successful entrepreneur…

History of the Cannes Lions, From Ad Films to a Carnival of Creativity

How the festival evolved over the years, and what's new for 2012

CANNES, France—The 59th edition of the Cannes Lions festival is now under way. (Check out Adweek's full coverage at adweek.com/cannes all week long.) But when the festival debuted in 1954,…

5 Cannes Hopefuls That Already Rocked Social Media

Which Film entries were big runaway hits online?

Scores of TV commercials and online films will compete for the Film Grand Prix next week in Cannes. But many of the spots are already winners—with online audiences. Visible Measures, which…

How Much Do You Utterly Despise Working in Advertising?

Each year, one-third of ad-agency workers move to new jobs, according to research by Deutsch in Los Angeles. How can the industry slow this organ-grinding churn? The agency has some…

From the Archive: All the Big Film Winners at Cannes 2011

Get in the mood for this year's ad festival with last year's best spots

What better way to get in the spirit for Cannes 2012 than to watch all the big Film winners from last year's competition? Below, check out the best commercials from the…

20 Spots Vying for the Film Grand Prix: Which Is Your Favorite?

Gunn Report sets online vote

The Film Grand Prix at Cannes perhaps isn't quite as glamorous as it used to be—following the addition of Titanium some years ago. But it's still a hugely coveted prize,…

The Elements of a Cannes Award

Jury chair Rob Reilly on what it takes to win the Titanium Lions and why categories keep multiplying

Cannes Titanium Lions are among the upcoming ad bonanza’s most coveted awards. They’re also the hardest to define. Rob Reilly, Crispin Porter + Bogusky’s worldwide chief creative officer and 2012…

Fast Chat: IAB CEO Randall Rothenberg

IAB to host mobile forum at Cannes

Next week, as the ad world gathers for awards, champagne, sun and maybe even some work (or talk about work), mobile is finally getting its due in Cannes, France. On…

'Adweek' Presents Full Coverage of Cannes Lions 2012

A preview package, and live reports from the festival

The 59th International Festival of Creativity at Cannes, which opens this coming Sunday, promises to be one of the most competitive ever. Entries to the global award show have climbed…

Mars Turns Out the Sweetest Creative

Four agency stars look back at their work on the candy brands being honored at Cannes

At first glance, many Cannes Lion-winning ads from Mars— the festival's Advertiser of the Year for 2012—appear to be off-the-wall, absurdist and just plain random. Take "Sheep Boys," a Skittles ad…

Cannes 2012: Work to Watch

'Adweek' and Leo Burnett pick favorites to win Lions at this year's festival

The Cannes Lions festival has been moving away from its focus on TV spots in recent years. In 2012, for the first time in 25 years of forecasts, fewer than…

The Most Nakedly Brilliant Call-for-Entries Video Ever (NSFW)

A while back, Hustler released an adult-film that parodied famous commercials. Now, in a similar spirit (though not quite as filthy), Saatchi & Saatchi London has created this hilarious call-for-entries…

The Agency Sea Change at Kraft Foods

Marketing leader Dana Anderson discusses new relationships

In nearly three years as a marketing leader at Kraft Foods, Dana Anderson has overseen a sea change. A traditional, Midwestern packaged-goods company known for long relationships with global agencies…

Brazilian Shop Loses Cannes Lion Won for Bogus Kia Pedophilia Ad

It took long enough, but Cannes organizers are finally rescinding the Silver Lion in Press awarded to a notorious pedophilia-themed Kia ad, created by Brazilian agency Moma Propaganda, that the…

The World's Best Commercials, 2010-11

In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with…

Droga5 Is Toast of Cannes With 3 Grand Prix

Droga5 in New York ruled Cannes on Saturday night, adding its second and third Grand Prix of the 2011 festival—an Integrated Grand Prix for its Jay-Z Decoded work, and a…

Wieden + Kennedy Picks Up Film Grand Prix for Nike's 'Write the Future'

Wieden + Kennedy, Amsterdam, won the Film Grand Prix at the 2011 Cannes Lions festival on Saturday for its electric Nike "Write the Future" spot, made for the 2010 World…

AMV BBDO Wins Inaugural Grand Prix for Creative Effectiveness

Abbott Mead Vickers BBDO in London took home the first-ever Grand Prix for Creative Effectiveness at the Cannes Lions festival on Saturday, honored for its work on behalf of Walkers…

Six Questions: Bob Jeffrey

Full Winners Lists: Press, Cyber, Design

Click through to see all the winners in these categories: Press Lions Cyber Lions Design Lions

Chicago's Digital Kitchen Earns Design Grand Prix for Digitizing Hotel Interior

The U.S. has earned its second Grand Prix of the 2011 Cannes Lions, with Digital Kitchen in Chicago topping the Design contest for its stunning, digitally infused interior-design work at…

JWT Shanghai Wins Press Grand Prix for Samsonite Print Ad

A print ad for Samsonite's Cosmolite suitcase, depicting a classical-style heaven-and-hell scene, has earned JWT Shanghai the Grand Prix in the 2011 Press Lions contest at Cannes.      The point of…

Full Winners Lists: Outdoor, Media, Radio

Click through to see all the winners in these categories: Outdoor Lions Media Lions Radio Lions

Droga5 Wins Outdoor Grand Prix for Jay-Z's 'Decoded' Campaign

Droga5 in New York nabbed the Grand Prix in Outdoor at Cannes on Tuesday for its playful, ingenious and grand out-of-home campaign for Jay-Z's autobiography, Decoded.      The campaign was a…

Network BBDO Takes Radio Grand Prix With Creepy Mercedes Ads

Network BBDO in Johannesburg, South Africa, has won the Radio Grand Prix at the 2011 Cannes Lions for a set of creepy-comic ads promoting Mercedes-Benz's accident avoidance features.      The narrators…

It's the Creatives' Turn at Cannes

The jam band's deep bass line made it impossible to do Web video interviews outside the Majestic Hotel. It's after 5 p.m. now and the creatives are restless and starting…

Shortlists Unveiled in Cyber and Design Lions

Click through to see the shortlists in these categories: Cyber Lions Design Lions

Full Winners Lists: Direct, Promo, PR

Click through to see all the winners in these categories: Direct Lions Promo & Activation Lions PR Lions

Robert Redford on Cannes and Content

In a nod to long-form creative, Robert Redford Tuesday received a rousing welcome from the packed hall after being welcomed by Yahoo’s Ross Levinsohn at the Content and Conversation Catalyst…

Notable Work: Protest TSA Searches With T-Shirts Printed in Metallic Ink

The U.S. won a Gold Lion at the Cannes festival Monday in the Promo & Activation Lions category for an ingenious campaign that fuses politics and fashion: 4th Amendment Wear,…

Clemenger BBDO Tops PR Lions With Bank's Breakup Campaign

Clemenger BBDO in Melbourne, Australia, has won the 2011 Grand Prix in PR for an integrated campaign that used the concept of a public breakup to distinguish National Australia Bank…

McCann Romania Wins 2 Grand Prix, in Promo and Direct

McCann Erickson's Bucharest office has won the first two Grand Prix of the 2011 Cannes Lions Festival of Creativity—in the Promo & Activation and Direct contests—for a sneaky campaign in…

Is Cannes Really a Tech Conference?

My Father’s Day cards are mixed in with my Cannes programs and guides. The vague aches and delirium of flying though the night from JFK strapped into a middle seat…

Shortlists Unveiled in Press, Outdoor, Media, and 4 Other Categories

Click through to browse the shortlists in the following categories: Direct Lions Promo & Activation Lions PR Lions Outdoor Lions Media Lions Radio Lions Press Lions

The Can't-Miss at Cannes

Creative leaders and communications experts from around the globe will gather on the French Riviera beginning June 19 for the 58th annual Cannes Lions International Festival of Creativity, the most…

Archive: Grand Prix Winners in Film & Press Since 2000

Welcome to Adweek's blog for Cannes Lions 2011. We'll be posting updates from the south of France throughout the festival. To get us in the mood, here's a look back…

Eric Schmidt Named Cannes' Media Person of the Year

Google exec will be honored June 22

Google executive chairman Eric Schmidt has been named Media Person of the Year by the Cannes Lions International Festival of Creativity and will be honored June 22 in the Palais…

Cannes shares Zuckerberg and other Q&As

The Cannes organizers have finally gotten around to sharing the last batch of videos from last month's festival (footage that was previously marooned inside the CannesLions.com site). A backstage…

Watch the top 18 Film winners from Cannes

We've put the Grand Prix winner and all 17 gold Lion winners from this year's Film Lions competition on one page. Watch all of the ads here.

Adweek to offer live coverage from Cannes

It's that time of year again—time for advertising's heavyweights to gather in the south of France for a celebration of the industry's top creative product. We'll be on the…

Burnett man will do what you say at Cannes

David Perez, creative recruiter at Leo Burnett, wanted to go to Cannes. He wanted it hard. How hard? Hard enough to whore himself out to your every tweeted whim.…

Would a baby app scare guys into safe sex?

Here's a case study for a fictional Durex iPhone app that simulates the experience of having a newborn. Created for the Cannes Future Lions 2010 competition, the video shows…

Cannes 48 Hour ad contest's winners named

Andrew Dobbie, 25, of JWT Manchester and Rachel Wolak, 28, of Crispin Porter + Bogusky have been named the winners of the 48 Hour YouTube Cannes Young Lions Ad…

Dudes will drink turd water to get to Cannes

Warning: gross. The creative brief went up this weekend for the YouTube-Cannes Young Lions 48 Hour Ad Contest. Contestants had two days to concept, shoot and upload PSAs for…

Probably your only chance to get to Cannes

Cannes is an especially tough ticket to cadge nowadays. But there are plenty of side doors. If the Ogilvy contest was too salesy for your creative sensibilities, there's always…

Cannes feels your pain, but is that enough?

The recession is over. Maybe. The ad world certainly hopes so, having shed an estimated 46,000 jobs during the Great Recession. The lucky few who remain are breathing…

Yes We Cannes: a Week of Celebration and Hope

CANNES, FRANCE Attendance and award entries were down 40 percent. Still, hope springs eternal in ad land, as executives expressed faith that the worst is over and celebrated work they…

Cannes Video: P&G's Marc Pritchard

CANNES, FRANCE Procter & Gamble global marketing officer Marc Pritchard discusses his first trip to the Cannes festival, what creative awards mean to the world's largest marketer, the achievements of…

Cannes Video: Spike Lee on UGC

Spike Lee is in Cannes to talk about user-generated content and his participation in the MOFILM competition. Twelve brands participated in the contest, including AT&T, Best Buy, Doritos, Nokia, Philips…

Cannes Report: Lessons From Brand Obama

CANNES, FRANCE As far as a campaign brief goes, taking a man with barely two years in the U.S. Senate and making him the most powerful person in the world…

Microsoft's Ballmer Makes His Pitch at Cannes

CANNES, FRANCE Microsoft CEO Steve Ballmer came to Cannes with a message for advertisers: His company is committed to the advertising space.Ballmer outlined his vision of the future of advertising,…

Cannes: South African Shops Win Big

CANNES, FRANCE South African agencies won two of three Grand Prix awards bestowed at Cannes on Tuesday night: TBWA\Hunt\Lascaris in Outdoor (shown below) and Net#work BBDO in Radio. The Grand…

Adweek Covers Cannes in Real Time

Adweek has launched a new site, RealTimeCannes.com, to cover the 56th International Advertising Festival in Cannes. The venue will live as a "stream," with fresh pieces of content building through…

Cannes Picks

Attendance is down and so are the entries, but it goes without saying that fabulous work will be celebrated at this week's festival. The recession, of course, will temper the…

Adweek launches RealTimeCannes.com site

The 56th International Advertising Festival opens this weekend in Cannes, France. To cover the proceedings, Adweek is launching a brand-new Cannes site, RealTimeCannes.com, where digital editor Brian Morrissey and…

Opinion: Obama Merits Titanium at Cannes

In our age of consumer engagement and brand conversation, the work that encourages the greatest level of participation stands to win big at Cannes. And no recent ad or promotional effort…

Y&R Presents Roger Daltrey at Cannes

NEW YORK Legendary singer-songwriter Roger Daltrey, front man of The Who, will take the stage at the Palais des Festivals at the Cannes Lions Festival in June.The Y&R-sponsored presentation from…

Cannes to Honor Steve Ballmer

LONDON Microsoft chief executive Steve Ballmer will be honored as Media Person of the Year at the Cannes International Advertising Festival in June. Festival organizers said Ballmer (pictured) was chosen "in…

DDB Brings Obama Strategist to Cannes

NEW YORK DDB Worldwide is bringing David Plouffe, Barack Obama's marketing strategist, to Cannes this year. Plouffe is scheduled to speak on the "Audacity of Successful Brands" on June 25…

Cannes Taps Droga as Titanium and Integrated Jury Chief

LONDON David Droga has been selected to lead the Cannes Lions Titanium and Integrated Jury for the upcoming ad festival. "I am extremely flattered to be asked. These categories represent the…

Cannes Names Leaders for Cyber, Design

NEW YORK Lars Bastholm, co-CCO at AKQA, has been named chairman of the Cannes 2009 Cyber Lions jury, and Sylvia Vitale Rotta, CEO of Team Creatif, has been appointed president…

Brien Leads Cannes Media Jury

NEW YORK Nick Brien, president and CEO of IPG's Mediabrands, has been tapped to chair the Media jury at the 2009 Cannes Lions Ad Festival.Commenting on his selction, Brien said:…

Lubars to Helm Film, Print Juries at Cannes

NEW YORK David Lubars, chairman and CCO of BBDO North America, has been named president of the Film and Press juries for the 2009 Cannes Lions International Advertising Festival."I'm humbled…

Design the official T-shirt for Cannes 2009

Uniqlo, the Japanese apparel company that swept the advertising award shows this year with its entertaining blog widget, is teaming up with the Cannes International Advertising Festival for a…

Cannes Adds PR Lions

NEW YORK The Cannes Lions International Advertising Festival has added another competition to its 2009 lineup, the PR Lions, and has named Tim Bell, chairman of Chime Communications, chair of…

Penney CMO: Saatchi's Response OK

NEW YORK JC Penney chief marketing officer Mike Boylson said today that he was satisfied with lead creative agency Saatchi & Saatchi's response to the "Speed Dressing" fracas at the…

Unlucky Penney: Epoch Caught With Its Pants Down

CLICK HERE FOR COMPLETE CANNES COVERAGE.NEW YORK The flap surrounding the spot in the name of JC Penney that won a bronze Lion at Cannes, only to be withdrawn after…

Confusion in Cannes

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE If one piece was the talk of Cannes, it was HBO's "Voyeur." BBDO weaved together 11 different elements, including a compelling video-rich Web…

Cannes: Cadbury, Xbox Take Film Kudos

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE Four Grand Prix Lions were awarded at the final prize ceremony at the 55th International Advertising Festival here tonight, with two top honors…

Sorrell Questions Google's Intentions

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE With Google's deal to serve search results on Yahoo! barely one week old, it was only fitting that WPP Group CEO Martin Sorrell…

Energizer Takes Press, Coke Rules Design

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE DDB South Africa swept the Press category, nabbing the Grand Prix at Cannes for its work on behalf of Energizer while Turner Duckworth…

HBO's 'Voyeur' Wins Outdoor Grand Prix

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE Three Grand Prix Lions were awarded at the Media, Outdoor and Radio Lions Awards ceremony at the 55th International Advertising Festival here tonight.…

Cannes Honors 'Lead India,' HBO's 'Voyeur'

CLICK HERE FOR COMPLETE CANNES COVERAGE.CANNES, FRANCE The first Grand Prix Lions awarded here at the 55th International Advertising Festival tonight went to JWT India for its "Lead India" campaign…

Cannes Film Jury: All Screens Welcome

NEW YORK The Cannes Film jury this year will consider spots made for screens other than TV and cinema, such as the Internet, mobile and branded content, the organization said…

Cannes to Honor P&G

NEW YORK Procter & Gamble will be named Advertiser of the Year at the 55th Cannes Lions Festival in June. The award is given to advertisers whose marketing is inspiring…

Cannes Lions to Intro Design Prizes

NEW YORK After 54 years, the Cannes Lions are finally adding Design. At the 55th International Advertising Festival next June, Design Lions as well as a Grand Prix will be…

Cannes: The 'Evolution' of Advertising

CANNES, FRANCE "Evolution" was the watchword at the 2007 Cannes Lions, as 11,000 delegates from the ad industry gathered in the South of France to celebrate creativity and contemplate how…

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