Advertisement
Cannes

Inside 'The Field Trip to Mars,' the Single Most Awarded Campaign at Cannes 2016

McCann and Framestore dissect their Lockheed Martin marvel

  Virtual reality was the talk of the 2016 Cannes Lions festival. But in truth, most VR entries were underwhelming.…

Heat Employees Who Weren't Invited to Cannes Threw Their Own Rosé-Filled Party

An exercise in building culture

After winning its first Lion at Cannes last year, and making a big first impression, Heat San Francisco was ready to send its agency full-force to the creative festival this…

How to Win a Cannes Media Lion in 2017: Insider Advice From a First-Time Juror

Bold ideas, simply executed

Even the most experienced Cannes Lions attendee doesn't really know what to expect when she or he is a judge for the first time. I'd heard the stories, of course:…

This Stripped-Down, High-Tech Vehicle Could Change Auto Advertising Forever

When you're shooting an automotive commercial, why bother using the actual car being advertised? That's so 2015.  Wouldn't it save time, money and effort to employ a motorized, highly malleable rig…

Grey Grudgingly Returns Bronze Lion It Won at Cannes for Questionable 'I SEA' App

Calls attacks on the project 'unwarranted, unfair, unrelenting'

Without acknowledging any wrongdoing, Grey Group said Wednesday it is returning the Bronze Lion it won at the Cannes festival last month for a refugee-locating app that some critics had…

How 2 Young Creatives Made One of the Most Celebrated Ads at Cannes in Just 48 Hours

The Young Lions competition at Cannes is a stressful thing. You get briefed by a nonprofit on the Wednesday during the festival, and then you have 48 hours to come…

See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen

Ready for a sunscreen-shitting seagull? Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And…

What 2 Young Creatives Learned During Their First Trip to Cannes

A pair of Young Lions on awards, sexism and doing great work

Each year at the Cannes Lions festival a group of creatives under the age of 30 from all around the world are invited to attend and participate in the Young…

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably…

A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign

Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards. You might imagine you had stumbled onto the set of an action movie. Or…

We Brought an 'America Box' to Cannes, Introducing the World to Simple Pleasures of U.S. Life

America doesn't always have the best image among our friends overseas, and at this year's Cannes Lions, AdFreak set out on a humble quest to fix everything.  Our tool for global…

Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery

Platform shies away from 'buy now'

Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers, per the social media platform,…

Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp

Lots of Orangina's marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better. "An advertising guy told me there was…

Love, Grit and Hypothermia: The Real Story Behind Xbox's Insane 'Survival Billboard'

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand…

8 Data Points That Marketers Need to Know About China's Biggest Mobile Player

A peek under the hood of WeChat owner Tencent

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of. Considering the Chinese…

Facetime: Celebrities From All Over the World Gathered at Cannes Lions 2016

Anna Wintour, John Hegarty, Martin Sorrell and more

The 2016 Cannes Lions Festival in Cannes, France attracted celebs from all corners of the media landscape: magazines, agencies, television and even movies. Check out some highlights below. 

Our Photo Booth in Cannes Turned Everyone Into an Adweek Cover Star

Here's a gallery of some of the fun pics

It's usually not easy to get on the cover of Adweek. But during the Cannes Lions festival, hundreds of attendees became our first-time cover stars, thanks to a nifty photo…

14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond

All our creative chats from the Croisette

What's some of the best work you've done this year? And what work from other agencies has made you jealous?  We asked a number of top advertising creatives those questions, and…

The World's 24 Best Commercials of 2015-2016

See the Grand Prix and gold winners from Cannes' two Film contests

The 2016 Cannes Lions festival has come and gone, but we'll be doing some roundups this week of the big winners and some interesting work from the festival that we…

How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress

At the frenzied festival, Lilli Jahilo cut through the clutter

CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective…

These 2 Creatives Quit Agency Jobs to Start Their Own—With No Office and No Set Location

Twentyfive & Thirty moves from city to city

You've probably heard stories about creatives quitting their jobs to travel the world and look for adventure and creative opportunities in unexpected places. So, Alexandra Rønde Thielke and Rasmus Veggerby's story…

Inside 'The Next Rembrandt': How JWT Got a Computer to Paint Like the Old Master

The project leaders explain their brilliant, troubling masterpiece

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the…

Harvey Nichols and Under Armour Take Top Film Lions at Cannes

adam&eveDDB and Droga5 celebrate Grand Prix wins

CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the…

House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix

CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of…

Colin Jeffery Explains the Silly and Serious Sides of David&Goliath

Kia's hamsters are still kicking, and D&G is also inspiring bravery with a cool project

  CANNES, France—David&Goliath might be best known as the agency behind the Kia hamsters. But that furry fun is just…

How BETC Finds the Fun in Everything From Evian to a Bottle of Cleaning Spray

Plus, Stéphane Xiberras picks his favorite spot by another agency

  CANNES, France—A bottle of Evian. A bottle of Cillit Bang cleaning spray. One is probably a little easier than…

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

The New York Times VR Film 'The Displaced' Wins the Lions Entertainment Grand Prix

Beyoncé's 'Formation' video and Edeka's Christmas ad each win a Music Grand Prix

CANNES, France—The NYT VR project from The New York Times won its second Grand Prix of this Cannes Lions festival here tonight, with the individual virtual reality film "The Displaced,"…

Jingle Punks and the Songwriter Poo Bear Want to Create the Next 'I'd Like to Teach the World to Sing'

Audio branding is picking up steam

  CANNES, France—Jason "Poo Bear" Boyd and Jared Gutstadt, president of Jingle Punks, are creating a new market for forging partnerships…

Why Agencies Will Be a Barometer of Brexit's Fallout and Potential for Recovery

Y&R Global CEO David Sable reflects on the U.K.'s grim tidings

  CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to…

This Radio Industry Legend Is Now Transforming the Podcasting Scene

Norm Pattiz brings his pitch to the Croisette

CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname. The Los…

These Twisted Ice Cream Ads Are Among the Sweetest Print Work at Cannes

Cutwater's Chuck McBride picks his favorite festival work

  CANNES, France—One of the great pleasures of the Cannes Lions festival is discovering wonderful ads you've never seen before. Cutwater…

Sunscreen Slides and Giant Strollers: Inside FCB's Most Playful Ad Ideas

Plus, Susan Credle discusses the more sobering Grand Prix winner about literacy

  CANNES, France—FCB won one of the first Grand Prix of this Cannes Lions festival for its "Alphabet of Illiteracy"…

Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

Stephanie McMahon on the media innovation and storytelling of WWE

  The next time somebody asks what Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic…

Here Are 2 of the Campaigns That Are Winning for Wunderman at Cannes

CCO Lincoln Bjorkman talks 'Testimonies' and 'Breakvertising'

  CANNES, France—By bringing innovations to everything from HIV test result letters to TV pause screens, Wunderman has won over…

The Inside Story of 'Van Gogh BnB,' One of the Treasures of This Year's Cannes Lions

Leo Burnett creatives take us through their mini masterpiece

  CANNES, France—There's no shortage of delightful and exquisitely crafted ads at Cannes Lions. But one particular favorite this year,…

Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life

HackerAgency chief explains the calm design revolution

CANNES, France—The internet of things (IoT), as a topic, has had marketers buzzing for a few years now. As it slowly becomes a reality in the lives of average people,…

Watch 6 Brilliant Films (and One Made by an A.I.) From Saatchi's New Directors' Showcase

Annual batch of fascinating work is darker than usual

CANNES, France—Artificial intelligence has been one of the big themes at the Cannes Lions festival here this week, and A.I. projects have already won three Grand Prix awards: two for…

Tribeca Film Festival Chief Could See Cannes Ad and Film Galas Coming Together

As branding and entertainment worlds collide

CANNES, France—The Tribeca Film Festival is increasingly a player in the advertising community, accented by its presence here at Cannes Lions, where we caught up with Tribeca Enterprises CEO Andrew…

DDB CEO Thinks Agencies Have to Speed Up or Be Left Behind

Wendy Clark says, 'Talk is good, but action is better'

  CANNES, France—"You have to ask yourself, are agencies changing enough to keep up with this changing marketplace?" DDB Worldwide North…

BBDO Withdraws All Brazilian Bayer Ads From Cannes With Apology to Festival and Client

Lubars says AlmapBBDO work was 'scammy'

CANNES, France—AlmapBBDO, facing criticism for questionable wins at this week's Cannes Lions, has withdrawn all its Bayer work from the festival at the request of BBDO global creative chief David…

Advertising Leaders Say Britain's Exit From the EU Is Disappointing but Manageable

WPP's Martin Sorell: 'This is not good news, to say the least'

CANNES, France—As the United Kingdom's decision to leave the European Union sent aftershocks through global markets today, the ad industry's top leaders were all in the same place to hear…

Bayer Disowns Controversial Lion-Winning Ad, Saying BBDO Made It Just to Win Awards

AlmapBBDO paid for the ad to run in Brazil

CANNES, France—In a remarkable turn of events, Bayer has now distanced itself from a controversial Brazilian aspirin ad made by AlmapBBDO that won a bronze Lion in Cannes—and which caused…

Why a Country Fell in Love With the Night Watchman From This Grand Prix-Winning Ad

Leo Burnett's Mark Tutssel explains 'Justino' and 'Van Gogh BnB'

  CANNES, France—Leo Burnett's Spanish lottery Christmas commercial "Justino" won a Cyber Grand Prix here at the Cannes Lions festival…

Airbnb Is Winning a Ton of Lions at Cannes for a Slew of Campaigns. Here's Why

CMO Jonathan Mildenhall runs down the brand's greatest hits

  CANNES, France—Airbnb is everywhere at the Cannes Lions festival this year. CEO Brian Chesky and CMO Jonathan Mildenhall have both…

How Under Armour's Great Michael Phelps Ad Evolved Into a Pared-Down Masterpiece

Droga5's Ted Royer dissects the agency's recent work

  CANNES, France—Everyone loves the spare, haunting beauty of Droga5's Michael Phelps ad for Under Armour, a strong contender for…

Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon…

How Energy BBDO Made the World Cry (and Might Win Over Cannes) With 'Sarah & Juan'

Creative chief Andrés Ordóñez reflects on Extra Gum's viral hit

  CANNES, France—From its first draft to its final cut, "The Story of Sarah & Juan" has been a tear-jerker,…

American Express Is the First Financial Institution to Make a Facebook Messenger Bot

Will help card members keep tabs on purchases

Add American Express to the growing list of brands planning for a bot-driven future. Since the F8 Developer Conference in April, big brands like 1-800-Flowers and the NBA have been working…

Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes

Work from Bayer, AlmapBBDO

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner. The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming…

Comedian Rob Delaney Has a Solution for Achieving True Diversity in Ads

Let a person of color actually write the spot

CANNES, France—In a spirited, often-funny panel called "Creativity Is the Only Way to Survive" here today, comedians Rob Delaney, Rashida Jones and Keegan-Michael Key tackled issues related to black and biracial…

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

Gun-control sit-in shows its value

  CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook…

FCB Global CEO Says the Age of the 'Ivory Tower' Agency Executives Is Over

Carter Murray predicts more tech partnerships to come

  CANNES, France—According to FCB global CEO Carter Murray, the ad industry may well be nearing the end of an…

BBH Says a Single Cannes Lion Could Feed 33 Starving Children Instead of Your Ego

'Can Gold' suggests a better use of that $1,500

It's an ill-kept secret that advertising award shows are, in many ways, boondoggles. So, while vast swaths of the industry roam the Croisette in search of Cannes Gold Lions (and more…

Iggy Pop Has Some Totally Insane (and Some Actually Pretty Cool) Ideas for Advertisers

The rock legend entertains in lively talk at Cannes

CANNES, France—Note to Deutsch: Iggy Pop has some ideas for your Volkswagen advertising. But you're going to have to keep a very open mind. The punk legend had an entertaining chat…

Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media

Tasty idea from the burger giant

CANNES, France—After winning a Grand Prix in Print & Publishing at the Cannes Lions festival earlier this week, Y&R New Zealand won another Grand Prix tonight, this time in the…

A 'Wright Brothers Moment' for Mobile? NYT VR Wins a Grand Prix at Cannes

Work that stands 'head and shoulders above the category'

CANNES, France—Virtual reality has been a major a theme at this year's Cannes Lions festival—and indeed, in the advertising and media world writ large, as brands strive to create more…

Innovation Grand Prix at Cannes Goes to Google's Attempt to Teach a Computer Intuition

The potential of AlphaGo's learnings is 'incredible'

CANNES, France—Google's latest step toward developing artificial intelligence, the computer program AlphaGo, picked up the Innovation Grand Prix at the Cannes Lions festival here tonight, eclipsing eight other contenders that…

JWT's 'The Next Rembrandt' Wins Two Grand Prix at Cannes, in Cyber and Creative Data

Leo Burnett's Spanish lottery ad 'Justino' also wins a Cyber Grand Prix

CANNES, France—"The Next Rembrandt" might be a fake masterpiece, but it's awards haul here at the Cannes Lions festival is quickly becoming very real. The J. Walter Thompson campaign for ING…

Cannes Panel Asks if Creative Directors Will Eventually Be Replaced by Robots

Probably not, but automation is growing

CANNES, France—Many workers around the world have legitimate concerns about being replaced by automation. And, at least according to a show of hands, a large majority of attendees at a…

Nils Leonard Talks Iggy Pop, Grey's Best Work and Ads That 'Wind Me Up'

Have you tried Leicester Water?

CANNES, France—Nils Leonard now-famously took his shirt off with Iggy Pop on the main stage at the Cannes Lions festival…

Cannes Lions Attendees Are Crying Foul Over Wi-Fi Woes Along the Croisette

Stalling content creation and social

CANNES, France—The industry's most innovative minds have descended on the French Riviera as they do for a week every June. It's the crème de la crème of advertising and tech,…

3 Keys to Bringing a Global Campaign to a Local Market

Unilever CMO says today's goal is 'mass customization'

CANNES, France—How does a global marketer like Unilever put the focus on the individual consumer? At scale, of course. "We have gone from mass marketing to mass customization," said Keith Weed,…

What Margaret Johnson Learned About Instagram and VR From GSP's Great Recent Ads

Sonic, Dali campaigns explore digital spaces

  CANNES, France—Goodby Silverstein & Partners has been doing some fascinating work in the digital space lately, particularly on Instagram…

Gerry Graf and Laura Janness Talk Recent Ads They've Loved (and Not Just Their Own)

Barton F. Graf execs interview each other in Cannes

  CANNES, France—Gerry Graf and Laura Janness spend so much time together, it only made sense to have them interview…

Don't Worry: Oliver Stone Still Mistrusts the Government, Media and Technology

Promotes his new movie Snowden at Cannes Lions

CANNES, France—Filmmaker Oliver Stone showed up at Cannes Lions to play his well-practiced, man-disaffected-with-everything routine, to accuse the corporate-owned media of complicity with first world governments, to blast tech giants…

Ryan Seacrest and Usher Believe Brand Partnerships Are All About Authenticity and Creativity

Watch our chat with the superstars

  CANNES, France—MediaBistro Holdings LLC, parent of Adweek, would like to announce the hiring of its newest reporter, Ryan Seacrest.…

Gary Vaynerchuk Apologizes for Cannes Party Invite Seeking 'Attractive Females Only'

Cindy Gallop blasts VaynerMedia and Thrillist email

CANNES, France—Cannes Lions 2016 has its first truly cringeworthy moment, in the form of a party invitation seeking "attractive females and models only." The email went out to a number of…

Is There a Formula for Success at Cannes?

4 big winners from past years reveal common themes

Cannes Lions, the biggest advertising event in the world, is here. Vive les ads! Brands and agencies are keeping their fingers crossed that their campaigns will win the hearts and eyes…

How Will Smith Changed His Entire Outlook on Life (and Why He's Sorry for Wild Wild West)

Star tells Cannes audience about his quest to live with purpose

CANNES, France—Even before achieving stardom at an impressively young age, Will Smith learned a lesson that would end up shaping his career while taking decades to truly sink in. It happened,…

Dentsu Tokyo Picks Up the Design Grand Prix at Cannes for Panasonic's 'Life Is Electric'

'A bridge between the digital tools and the analog world'

CANNES, France—A Dentsu Tokyo campaign for Panasonic that showed people the ubiquity of electricity in everyday life by charging batteries using 21 unlikely power sources was celebrated with the Design…

84.Paris Wins Inaugural Digital Craft Grand Prix at Cannes for Music Label's Retrospective

Bringing 10 years of album covers to life online

CANNES, France—What if, instead of just listening to music, you could play with it? That question led French agency 84.Paris to create a gorgeous interactive campaign called "Because Recollection" for record…

Drink Beer, Save the World! DB's 'Brewtroleum' Takes Home Cannes Outdoor Grand Prix

Colenso BBDO made a biofuel out of leftover beer ingredients

CANNES, France—In a decision that takes the category well beyond its traditional parameters, the Outdoor Lions jury handed its Grand Prix award to Colenso BBDO here tonight for its ingenious…

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

Supermarket looks inside a family of five

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the…

Google Scores Product Design Grand Prix at Cannes for Jacquard 'Connected' Jacket

Doppler Labs is also honored for its earbuds

CANNES, France—Google Creative Labs London was the height of fashion in the Cannes Lions Product Design competition tonight, winning the Grand Prix for a jean jacket—the Jacquard—that it developed with…

adam&eveDDB Wins Creative Effectiveness Grand Prix at Cannes for 'Monty the Penguin'

W+K, Droga5, Heat, MullenLowe win for U.S.

CANNES, France—The charming CGI penguin Monty, who stole the world's collective heart in the John Lewis holiday campaign from 2014, has scored adam&eveDDB London the 2016 Creative Effectiveness Grand Prix…

Why Many Creatives Don't Want to Work on Female-Focused Campaigns

And how NYC's new Joan agency plans to change that

CANNES, France—Creative agency Joan launched in New York this year with a very specific goal: providing clients with a more flexible approach to marketing by surrounding principals Jaime Robinson and…

Creatives and Programmatic Players Are Increasingly Getting on the Same Page

Trade Desk COO Rob Perdue on an evolving industry

  CANNES, France—Rob Perdue, chief operating officer at The Trade Desk, is attending his third Cannes Lions International Festival of Creativity and…

Virtual Reality Is Turning Getty Images Into a 21st Century Brand

180,000 events will be shot with 360 cameras

  CANNES, France—While Getty Images, founded in 1995 as a resource for rights to still images, was born in the…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Apple Pulled This App From iTunes the Same Day It Won a Lion at Cannes

Amid controversy over functionality

CANNES, France—Apple yanked an app from iTunes just hours before it won a bronze Lion at this week's creative festival. The move came after a tech blogger called out the…

2 Female Agency Creatives Are Trying to Track Down the 'Original Peggy Olsons' at Cannes

Finding the first Lionesses

Last year, after winning their first Cannes Lion, a pair of creatives from Mcgarrybowen in London, Holly Fallows and Charlotte Watmough, started a movement called Cannes Lionesses to champion female creatives at Cannes. This year,…

New JWT CEO Doesn't Think Agencies Will Solve Their Diversity Problem Anytime Soon

Tamara Ingram also calls VR the biggest trend at Cannes

  CANNES, France—Tamara Ingram assumed the top role of chairman/CEO at J. Walter Thompson Worldwide in a tumultuous period following…

Why Hearst Boss Thinks Cannes Is the Perfect Place to Do Business

Michael Clinton finds these very productive days

  CANNES, France—Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for…

What Powers Creative Excellence at Cannes? Oftentimes, It's Envy

'I will look at the winning work, and I will try even harder'

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised…

Instagram Now Has More Than 500 Million Monthly Users as Explosive Growth Continues

Gained 100 million members in 9 months

CANNES, France—Word circulated here on Monday that Instagram had surpassed the 500 million monthly user mark, and the social app announced today that it has in fact met that milestone. What's…

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

Blis offers Moat viewability and attention data

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion. Condé Nast,…

Check Out Instagram's Art Installation About Creativity and Fluidity at Cannes

App looks to inspire advertisers

  CANNES, France—About 90 million Americans, roughly 34 percent of all U.S. mobile phone owners, will log on to Instagram…

This Startup Believes 'Compensation Consent' Can Save Publishers From Ad Blocking

Sourcepoint chief rethinks content offerings

  CANNES, France—Ben Barokas, founder and CEO of publishing software company Sourcepoint, rode a bicycle 40 miles before kicking off his…

Promo Jury at Cannes Gives Grand Prix to the Greatest Anti-Promotion of All Time

REI's #OptOutside edges out 'Brewtroleum'

CANNES, France—Barely a month after winning the coveted Best of Show at the The One Show, REI's anti-promotional #OptOutside campaign has scored again, taking home the Promo & Activation Grand…

Y&R's 'McWhopper' for Burger King Gobbles Up Print & Publishing Grand Prix at Cannes

A newspaper ad that lit the spark for a viral explosion

CANNES, France—Y&R New Zealand's cheeky recipe for the "McWhopper"—a sandwich that Burger King proposed to collaborate on with McDonald's, but which didn't actually happen—won the Grand Prix in the Print…

Mindshare Wins Glass Lion for Creating India's First Transgender Pop Band

Tea brand shatters stereotypes

In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop…

Ogilvy Nabs a Grand Prix at Cannes for KFC Radio Ads Telling Men They're Still Manly

Alma DDB Miami dominates U.S. winners

CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men…

As Legislative Battle Looms, Airbnb Focuses on Building an API and Working With Brands

CEO wants the service to be 'more of a platform'

CANNES, France—There are 5,125 people using Airbnb here this week during the Cannes Lions International Festival of Creativity, and Airbnb CEO Brian Chesky is one of them. Adweek sat down…

This Clever Cannes Badge Hack Helps Young Creatives Show Off Their Best Work

Advertises your advertising skills

CANNES, France—The back of a conference access pass is generally pretty worthless, except as a place for organizers to sell ads. But what if that space could be used to…

This Ad Agency Says It's Time for Brands to Start Engaging With Their Trolls

hasan & partners argues for embracing satire

CANNES, France—Finnish artist Jani Leinonen is every consumer brand's worst nightmare, but even he thinks the world's biggest brands need to engage with their most aggressive detractors. Last fall, the activist…

Kids Sound Off on Highly Sexual Street Ads in New #WomenNotObjects Video

'It's just, like, gross to see'

CANNES, France—"You know what sex sells?" Madonna Badger asked a capacity crowd at the Cannes Lions International Festival of Creativity today. "Sex. It actually hurts our brands." The Badger & Winters…

This Film Company Melted Its Only Cannes Lion and Made Ink to Tattoo People This Week

An award that really gets under your skin

German production company Bubbles Film won a Bronze Lion in 2013 for its Volkswagen spot "Pedro," directed by The Real McCoys through ad agency DDB Tribal Berlin. But now, that Lion…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

Cindy Gallop Wants Everyone at Cannes to Film Themselves Having Sex This Year

Getting over our hangups is good, she says, and great for business

CANNES, France—It's been a relatively sleepy Sunday here at the Cannes Lions festival, with most delegates just arriving or still on their way into town. But naturally there wasn't an…

London Offices of Ogilvy and FCB Inferno Win Grand Prix in Lions Health at Cannes

For Philips' 'Breathless Choir' and Pearson's 'Project Literacy'

CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

4 Agency Veterans Tell You What to Do, and What Not to Do, in Cannes

How to make your week count

  First time going to Cannes Lions? We've got you covered. Or rather, these four agency veterans of the Croisette…

Work to Watch at Cannes Lions 2016

These 7 campaigns will wow the judges with their cleverness and craft

  The Cannes Lions festival received 43,101 entries this year, a bump of about 7 percent over last year. But…

73% of Ad Players Cite User Experience as a Major Industry Challenge

IAB report: digital execs focused on obstacles

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement…

Iggy Pop Recites Dylan Thomas' 'Do Not Go Gentle' in Killer Ad for Cannes Talk

Aging rocker defies mortality

Considering so many are hosted by ad agencies, it's a bit surprising that most Cannes Lions seminars aren't promoted with proper ads. But Grey is doing it up right with…

6 of the Best Breakfast Spots in Cannes for the Hungry or Hungover

A local's guide (with a few bonus suggestions)

Two things Cannes Lions attendees often want to know, especially as the festival week grinds on, are where to get a good breakfast and where to recover from a hangover. As…

How Agencies Are Changing Their Approach to Recruiting Talent at Cannes

Fewer recruiters are making the trip

  The Cannes Lions Festival of Creativity has long been a celebration of some of the most inspiring and creative…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

And earn Cannes' Marketer of the Year honors for 2016

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

Here's the Definitive Plan for Your Week at Cannes

Adweek's day-by-day recommended schedule for the 2016 Lions

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, Adweek's…

25 Campaigns That Will Win Lions in Cannes

All of the 2016 pre-festival favorites, from Burger King to REI

As agencies battle each other for Lions next week in Cannes, a gesture of peace might just end up with the most hardware. Burger King and Y&R's McWhopper offer to McDonald's…

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

How Cannes Lions Will Put Music Back in the Spotlight in 2016

Its role in marketing gets formal recognition

In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than…

Want to Produce Craft Beyond the Norm? Hire Confident Oddballs

Embracing peculiarity can be a strong creative force

In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him]…

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Cummins & Partners buys dc3

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand…

Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics

Brands take note as consumers gravitate to playful icons

As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes…

These Are the Top 6 Trends Shaping Video Content Today

Brands should take a cue from Nike, Target and Dove

Recognizing there is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the…

How Did an Independent 100-Person Agency Score 8 Cannes Lions? Real-Time GIFs, Mostly

S.F.-based Heat is a shop to watch

Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions. With a team of close to…

After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride

Extending a hit campaign

The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

The World's 18 Best Outdoor Campaigns of 2014-2015

The top winners at Cannes, from Cupertino to Buenos Aires

We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done…

Where Are All the Cannes Lionesses?

Two female mcgarrybowen creatives celebrate their first Cannes win, and spark a movement

Last Wednesday night, I couldn't sleep. My partner Holly Fallows and I were up for our first award at Cannes. Two girls from the north of England were up for…

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%

Ogilvy effort won 3 PR Lions at Cannes

Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if…

6 Creatives Waged a Design Battle in Front of 1,000 People, and Here's What They Made

Shutterstock gave Cannes competitors 20 minutes

CANNES, France—Lots of designers believe themselves to be God's gift to Photoshop, but few have to prove it on stage in front of a screaming, alcohol-fueled crowd. As part of this…

What I Learned Judging the Innovation Lions, Where Actions Are the World's Best Ads

'Will it endure? Can it change lives?'

Cannes Lions was born out of the Cannes Film Festival in the 1950s. And so, unsurprisingly, its origins were in narrative filmmaking—it awarded good commercials. Billboards weren't added until nearly…

5 Things to Take Away From This Year's Titanium & Integrated Winners at Cannes

A U.S. juror's view from the inside

When Dan Wieden created the Titanium Lions in 2003, it was described simply as "the way forward." I got the chance to judge the Titanium & Integrated Lions at Cannes…

AOL's Digital Prophet Says Millennials 'Are Freaky for Video'

They want content, not ads

After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International…

Could Celebrity Robot Doppelgangers Be the Future Stars of Advertising?

A Beyoncé droid would cost $100,000 to make

CANNES, France—A celebrity android costs $100,000 to build, but it could literally be a moneymaking machine. That's why Dentsu, Japan's huge ad agency, is so interested in these robot doppelgangers. Dentsu…

How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

"It is your last night in Cannes. Make it more comfortable." That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet…

The World's 23 Best Commercials of 2014-2015

The top winners from Cannes, including 8 U.S. spots

Now that the 2015 Cannes Lions festival is over, we're going to spend a few days recapping some of the winners. We'll start with everyone's favorite—the Film and Film Craft…

Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes

Always 'Like a Girl' wins gold, narrowly missing top prize

CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix…

Jordan Brand's Hat-Tip to Jeter and Domino's Emoji Ordering Win Grand Prix at Cannes

Droga5 wins Integrated Gold, #LikeAGirl takes Titanium

CANNES, France—Illustrating the far extremes of creativity honored at the Cannes, Jordan Brand's solemn send-off to Derek Jeter shared top honors today with Domino's emoji ordering service in the Titanium…

Adam&eveDDB Takes Home the Film Craft Grand Prix for 'Monty the Penguin'

TBWA scores gold for the U.S.

CANNES, France—John Lewis' clever, adorable and beautifully made "Monty the Penguin" spot snagged the top prize in the Film Craft contest at the Cannes Lions festival here tonight, giving London…

Ice Bucket Challenge Wins 2 Gold Lions in Branded Content and Cannes' Top Honor for Nonprofits

Viral campaign also won in Cyber and PR

CANNES, France—The ALS Ice Bucket Challenge, which took Facebook and other social networks by storm last year, has won two gold Lions in Cannes' Branded Content & Entertainment category and…

9/11 Museum and EA Giferator Win Gold in Cannes' Newest Category, Creative Data

But jury stops short of naming a Grand Prix

CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data. Also taking gold from the U.S. is EA's…

Twitter's Adam Bain on Keeping It Fresh and Avoiding Sharks and Lawyers

Innovation in unlikely places

CANNES, France–He could be Twitter's next CEO, so it was a perfect time for Adam Bain's talk on innovation and to hear his thoughts on everything from creative corporate culture…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

Here's the Full Text of Monica Lewinsky's Powerful Anti-Shaming Speech in Cannes

A call for compassion amid a 'culture of humiliation'

CANNES, France—Whether they know it or not, advertisers are fueling a "blood sport" of public shaming both online and off, Monica Lewinsky told a packed crowd at the ad industry's…

Goodby and Silverstein Revisit Their Greatest Hits, and Notorious Misses, in Cannes Talk

30 years of great work, and unforgettable stories

CANNES, France—Jeff Goodby and Rich Silverstein told some great stories from their 30-plus years together at a seminar before an adoring crowd at the Palais here Thursday. And true to…

Mcgarrybowen Creates a Mobile Game That Can Defend the Earth Against Real Asteroids

Verizon project gets otherworldly intro at Cannes

CANNES, France—It's just advertising. It's not like we're trying to save the world. Tom Sewell, chief innovation officer at mcgarrybowen, remarked Friday here at the Cannes Lions festival on how many…

Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want

Magazine-quality promos at scale

After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product…

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Holds potential for email marketers, automakers and more

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads actually work and become a regular marketing product,…

How Facebook Showed Live Nation That Grindr Ads Sell Madonna Tickets

Atlas system revealed winning mobile tactic

CANNES, France—When you're selling Madonna tickets gay-dating app Grindr would seem like a good place to start, given the pop star's popularity within the LGBT community. That was Live Nation's…

Vice, Pinterest and Bank of America Deal Is Yet Another Sign of Ad World's Reckoning

Content and tech are a match made in Cannes

CANNES, France—Vice's Shane Smith says the big story at this year's Cannes gathering is all about content creators, tech companies and brands coming together—a combination that is shaking up the…

Mindshare Unveils Biometric Data of Cannes Attendees Outfitted With Apple Watches for 3 Days

Lightwave program brings insights, promise for the future

CANNES, France—The Cannes Lions festival needs to increase its engagement with delegates who are on their second and third visits. Agencies looking to recruit young people here should focus their…

3 Functional and Stylish Ways Not to Lose Your Cannes Lion at a Party

Because it does happen

Most ad people believe Cannes is about unleashing creativity. Rita Alberti thinks otherwise. The Hungarian copywriter and her art director partner Adam Moroncsik are the brains behind "Lion Leash," a line…

The 3 Best Films From the 2015 Saatchi & Saatchi New Directors' Showcase

From heartwarming to hilarious

CANNES, France—Saatchi & Saatchi celebrated the 25th anniversary of its esteemed New Directors' Showcase here Thursday morning with a screening of 14 films by young directors, plus a special collaborative…

These Contest-Winning Instagram Photos Re-created Historic Images With a Few Twists

Inspired takes on visual classics

CANNES, France—Thanks to its photo filters, Instagram is known for empowering the common social-media user with a touch of artistry. But the mobile-social platform recently challenged users to show off…

Here's the Story Behind My Photo of Two People Having Sex on Cannes' Red Carpet

CANNES, France—Around 4:30 a.m. local time Tuesday, I tweeted a photo of two people going at it on one of advertising's most iconic destinations: the Cannes Lions red carpet. Then I…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

A Little Fish-Shaped Lump of Iron Just Won the Product Design Grand Prix at Cannes

Ingenious Geometry Global work tops three R/GA winners

CANNES, France—The most low-tech product imaginable, a simple lump of iron, won the Grand Prix in the Product Design Lions contest here tonight. But while it looks unassuming, this fish…

Tragedy Strikes Cannes as Google Exec Dies in an Accident

Details are currently few, though

An accident took the life of a Google executive at the Cannes Lions festival this week, though the individual's name hasn't been released and other details about the incident are…

OMG! BuzzFeed Could Be Making TV Shows Soon

'In a different way,' though, CEO says

And now, 10 reasons BuzzFeed could be working on a TV series ... OK, there's just one reason, but it's a really good one: CEO Jonah Peretti just said so. During a…

Julia Louis-Dreyfus Hopes Veep's Success Can Help Confront Inequity for Women

In politics and Hollywood

CANNES, France—Veep may be a comedy that revels in double standards, but star Julia Louis-Dreyfus says she believes the show might actually be helping solve the gender-imbalance issues that often…

Uber First Aid and Snapchat Snaphelp Among Winning Ideas From AKQA's Future Lions

Student awards are handed out in Cannes

CANNES, France—Training Uber drivers in first aid and getting Snapchat to connect bullied teens with counselors are two of the five winning campaigns at this year's Future Lions student ad…

Kim Kardashian Reveals Her Instagram No-Promo Policy

Bikini shots over brands

CANNES, France—Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots. "But it's what I want and what I put out," Kardashian…

4 Ways Beacons Are Helping People Network at Cannes

Festival tests the technology for a 2nd year

This year's Cannes Lions festival isn't short on mobile technology for networking. Marketing-video platform Virool made a Tinder-like mobile site, and you can order a glass of rosé through an Apple…

This Comically Nasty Tumblr Is Collecting the Worst Agency Tweets of Cannes

Think before you post

CANNES, France—Getting a little tired of all the empty buzzwords and mindless cliché spouting at Cannes Lions? There's a Tumblr for that. Cannes You Please Shut Up? is collecting the most…

Y&R Wins Media Grand Prix for App That Lets Women Call for Help by Shaking Their Phones

4 U.S. campaigns win gold

CANNES, France—Another female-empowerment campaign has triumphed at Cannes, with the Media Grand Prix going to a fascinating Vodafone app from Y&R Istanbul that lets women in Turkey call for help…

Apple, TBWA Take Outdoor Grand Prix for Billboards Featuring Users' iPhone 6 Photos

Grey New York and The Community win gold

CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken…

Here's What Happens When You Attend the #WorstCannesLionsTalkEver

Nicolás Pimentel of +Casto winds you up with two special guests

CANNES, France—Nicolás Pimentel, co-founder and innovation director of +Castro, pretended to be surprised (or maybe really was surprised) that the small-movie-theater-sized Audi A hall in the Palais here was packed…

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

It's a pivotal moment for the emerging ad format

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens. The…

Jamie Oliver Gives Brands Advice and a Warning: Be Honest and Clear ... Or Else

Unhealthy food is now killing more than starvation, chef says

CANNES, France—Chef and health advocate Jamie Oliver was clearly an audience favorite at the Cannes Lions, but that's not to say he only had kind words for the marketing industry. Asked…

Mullen Lowe Is Donating the Monetary Value of Every Cannes Lion It Wins to Charity

Challenges other winners to do the same

Here's an opportunity for ad people to use their Cannes Lions statuettes to feed more than their egos. Mullen Lowe Group says it will donate the monetary replacement value of all…

CBS Interactive Debuts a Virtual Reality Comedy Short at Cannes Lions

Hopes Kenan Thompson will inspire creatives

Can virtual reality be funny? Today at Cannes Lions, CBS Interactive hopes to find out. The company is debuting what it believes to be the first virtual reality comedy short during…

Looking to Network at Cannes? This Tinder-Like Site Matches You With Other Attendees

Clever promo stunt from Virool

In case your meeting calendar at Cannes isn't already jam-packed enough, one company created a mobile site modeled on Tinder to help foster casual (business) encounters on the Riviera. "Cannes We…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own Persona

Singer is a Cannes case study in personal branding

CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography…

U.S. Wins Press, Mobile and Direct Grand Prix on a Dreamy First Day in Cannes

The Community, Google and Grey New York each top their categories

CANNES, France—U.S. advertising is off to a flying start at this year's Cannes Lions, with The Community, Google and Grey New York each winning a Grand Prix in separate contests…

Grey London Takes Promo Grand Prix for LifePaint, Which Lights Up Cyclists at Night

Safety and PSA campaigns do well across the board

CANNES, France—Grey London, which has joined the ranks of the elite creative agencies in recent years, won its first Cannes Grand Prix here tonight, topping the Promo & Activations Lions…

Tinder Founder Says More Than 20% of Users Swipe Right on Brands

Sean Rad looks to hook up with advertisers at Cannes

CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping…

Snapchat's Evan Spiegel Reveals How He Went From Startup Failure to Tech Star

Ad players get to know young CEO at Cannes

CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel. Today, at the Cannes Lions International…

How Jessica Walsh and Gerry Graf Turn Data Into Art in Their Advertising

The benefits of playing, not thinking

CANNES, France—Two well-respected creatives preached the gospel of jumping in, and then letting go, as they described their personal process of making advertising at a Cannes Lions seminar presented by…

Q&A: Ira Glass Comes to Cannes in Search of Brands That Appreciate Great Storytelling

A journey to build on Serial's success

CANNES, France—After the unprecedented success of investigative podcast Serial, one might think potential sponsors would be lining up in droves to get involved with the show. But public radio icon Ira…

Two Talking Dead Fish Won the Top Pharma Advertising Prize at Cannes

P&G's Always also wins big at Lions Health, but not for 'Like a Girl'

CANNES, France—DigitasLBi won the U.S.'s first Grand Prix at the Cannes festival here this weekend by topping the Pharma portion of the Lions Health competition with an AstraZeneca campaign featuring…

180LA Tries to Recruit a New Creative Director With a Sneaky Award Entry at Cannes

Targeting the judges directly

CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those…

Why More Companies Today Are Embracing Wellness

'Ommm' comes to an office near you

Even Don Draper meditates. And when he does, the fictional ad titan comes up with a seminal feel-good commercial for Coca-Cola that teaches the world to sing in perfect harmony. Should…

This Interactive Cartogram Shows How Countries Have Done at Cannes in the Last Decade

A visual history of the big winners

A bit of national pride will be at stake when advertisers from around the world converge at Cannes Lions in France this week. Sure, it will be every agency for itself,…

Here Are 16 Tips to Survive and Thrive at Cannes Lions 2015

Don't overbook, and watch your glass of rosé

Julie Thompson has been riding her scooter at Cannes Lions for the last 16 years and has not only seen it all in terms of attendee behavior, crisis and sometimes…

13 Ideal Spots to Eat and Drink in Cannes, From a Copywriter Who Lived There

He'd like one small favor in return

Cannes is undoubtedly an amazing place to visit, but finding the right spots for food or drinks away from the crowded Croisette can be a challenge. Luckily, young copywriter Julian Cohen…

How Winning a Cannes Lion Changes Your Life (and How It Doesn't)

Victors describe life after taking home advertising's top trophy

Whether it stokes your ego into a raging inferno or just gathers dust on a shelf, a Cannes Lion will set your life on a new path. But which path?…

Quiz: How Much Do You Know About the Cannes Lions Festival?

It's Croisette trivia time

The annual Cannes Lions International Festival of Creativity is almost here. What better way to prepare for a week of meetings, drinking, panels, drinking and, oh yeah, more drinking, than…

Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

VIP perk shows potential of beacons

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a…

5 Intriguing Takes on Advertising and Technology's Relationship Status

New thoughts from industry's heavy hitters

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical…

The 'Great Concoction' of Creatives, Marketers and Open Minds Is What Makes Cannes Work

Jim Stengel tells how P&G met W+K

Jim Stengel's history with the Cannes Lions International Festival of Creativity dates back to 2003, when, as global marketing chief of Procter & Gamble, he and a team of colleagues…

Cannes Lions 2015: What Does It Take to Be the Best in the World?

Weigh in at today's #AdweekChat at 2 p.m. ET

There's some tough competition at this year's Cannes Lions festival, with a record 40,133 entries. So what does it take to win the ad industry's most coveted accolade? We rounded up…

Why Television Is Taking Over Cannes Lions

Viola Davis and Kim Kardashian lead TV's biggest festival contingent yet

When the Cannes Lions festival kicks off Sunday, it will feature the usual mix of speakers from the worlds of advertising, technology, entertainment and media. But this year, advertising's biggest…

Monsters of Advertising: Recognize These 13 Horrible Beasts From Your Agency?

MediaCom preps for a frightful Cannes session

MediaCom is lurching, zombie-like, toward the Cannes Lions festival with a real horror show of a session planned for this Sunday. And it's bringing all kinds of monsters of the…

These Young Creatives Were Named 'Future Lions' at Cannes. Where Are They Now?

Catching up with the festival's favorite talents

The Future Lions program, run by digital agency AKQA in conjunction with the Cannes Lions International Festival of Creativity, asks advertising students to tackle a simple but challenging brief: come…

Adweek Daily Brief: Facebook's Best Campaigns and 2015's Top Picks for Cannes

Plus the story behind Vanity Fair's Caitlyn cover

Want to discover or revisit some of the most creatively effective marketing of the past year? Today's the perfect day for it. Facebook has revealed its annual marketing campaign winners,…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate

Still, 5 years is a respectable run

It's a case of bad timing. A week before Heineken will be feted at Cannes Lions for its global advertising success across several brands, the brewer has parted ways with Wieden +…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

20 Campaigns That Will Win Lions in Cannes

With star power and tech chops, here's the work to watch on the Riviera

With a record 40,133 entries, it will be tougher than ever to win a Lion in Cannes this year. Still, some of the year's best marketing ideas are already surely…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

New IAB report spotlights trend

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

How Brands Can Use Biometric Data in Ways That Go Far Beyond Fitness

Mindshare, Lightwave team up for a Cannes showcase

Exercise has been the most natural area for branded applications of biometric data. But now, Mindshare and Lightwave are joining forces to show marketers a world of possibility beyond that—in…

Cannes Names Inaugural Glass Lion Jury

Shattering gender bias in advertising

The Cannes Lions festival has today named the nine jurors responsible for awarding its inaugural Glass Lion, or Lion for Change. Launched with a focus on gender, the new award will…

The Lion Wrangler: How Philip Thomas Keeps Cannes Lions Ahead of the Game

His balancing act, and his favorite moment from the festival

As CEO of the Lions Festivals since 2006, Philip Thomas has known he needs advertising's biggest annual gathering, the Cannes Lions International Festival of Creativity, to stay one step ahead…

Cannes Lions Will Honor Al Gore for His Work on Climate Change

Making a 'positive difference' to the planet

President Bill Clinton may have spoken at Cannes, but it's Al Gore who will receive one of the festival's top honors. Gore, Clinton's vice president from 1993 through 2001 and an…

Cannes Lions Says to Bring Your Worst Employees to the Festival Instead of Firing Them

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of…

Is Cannes Ready for a 'Lioness' Category for the Best Pro-Woman Advertising?

A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that…

This New Agency Uses Old-Fashioned Spectacle With a Futuristic Twist

Magnetic Collaborative's larger-than-life stunts

Specs Who (From left) Jessica Reznick, managing director; Glenn Marck, partner, design; Brian Schultz, partner, production; Rick Rathe, partner, operations; Gary Johnson, director of strategy What Experiential and promotional marketing agency Where New York Even…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono

After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

The Slide That Launched a Thousand Arguments at Cannes

R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

This British Ad With a Grumpy Ogre Turns Out to Be Monstrously Sweet

"Simon the Ogre," a two-minute mini-epic commercial from agency Beattie McGuinness Bungay, was popular in the U.K. earlier this year but went largely unnoticed in the U.S. before winning a…

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

The World's 26 Best Commercials of 2013-14

The Grand Prix and gold Lion winners from Cannes

Yesterday we looked at the 17 best print campaigns of the past year, as judged by the Press Lions judges at last week's Cannes Lions festival. We continue our Cannes…

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes

She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

Ad of the Day: This Delightful Radio Station Campaign Got a Roar of Approval in Cannes

Obama and Mourinho's words are music to your ears

One of the great things about Cannes Lions is getting to see amazing creative work that didn't have much of a profile before the festival. Squarely in that category is…

The World's 17 Best Print Campaigns of 2013-14

The Grand Prix and gold Lion winners from Cannes

With the 2014 Cannes Lions festival now over, we're going to spend a few days recapping some of the winners you might not have seen. We're going to start with…

Harvey Nichols Won a Grand Prix in Film at Cannes. Here Are 7 Ads That Are Better

CANNES, France—All this past week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival's…

Drones Are Creating Social Video Buzz From Cali to Cannes

Content marketers are smitten with airborne robots

Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat…

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix

U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

Adam&eveDDB Finishes With 4 Grand Prix for Harvey Nichols, Adding Integrated and Film

'Epic Split' also wins a Film Grand Prix; Dentsu, Honda top Titanium

CANNES, France—Doing good things for others has been a major theme at Cannes Lions this year. Ironically, though, the festival's single biggest winner did precisely the opposite. It comically celebrated…

6 U.S. Campaigns Take Home Gold in Film Craft, but No Grand Prix Is Awarded

Interlude, SS+K, Anomaly among winners

CANNES, France—Thirteen campaigns worldwide, including six from the U.S., won gold Lions in Film Craft here tonight. But the Film Craft jury declined to award a Grand Prix in the…

Sochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix

3 other fascinating ideas win Lions in the category

CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let visitors…

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS

(Red) needs big marketing ideas more than ever, singer says

CANNES, France—A packed crowd of the world's top marketers thought they were turning out today to see Bono. What they didn't realize was that he was actually there to see…

BBH and Scooter Braun Launch a Production Company

The Creative Studio will create short and long-form content

Pelle Sjoenell, chief creative officer of Bartle Bogle Hegarty in Los Angeles, has taken on a new, secondary mission: leading agency contributions to a new joint venture with Scooter Braun's…

The Story Behind One of the Most Beautiful Real Moments in Advertising

Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and…

John Hegarty and David Droga Debate What's Great, What's Not and What's Next

Droga also talks WME

CANNES, France—David Droga has won a million advertising awards. But here at the Cannes Lions festival on Friday, his thoughts took him back to the first award show he ever…

Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice

Ogilvy Paris, take a bow

CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the astrophysicist was asked…

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content

And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave'

Cannes creatives challenged to be part of the solution

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case. Standing before an audience of global…

WATCH LIVE: Beck Bennett Moderates BBDO's Cannes Seminar on 'Nice' Advertising

How to make emotional ads without being sappy

CANNES, France—The Cannes Lions festival is trying something new this year. It's streaming one session per day live globally on YouTube. At 4 p.m. ET today, you can watch BBDO's seminar,…

Can an Agency of Early Adopters Learn to Slow Down?

Resource strives to innovate without leaving behind what's working

CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many…

Adam&eveDDB and Harvey Nichols Add Press Grand Prix for 'Sorry' Campaign

Their second of the festival

CANNES, France—Score another one for the grinch. London agency adam&eveDDB and retailer Harvey Nichols picked up their second Grand Prix of this Cannes Lions festival here tonight, winning the Press contest…

Design Grand Prix Goes to Norwegian Shop for a Logo That's Visual and Musical

U.S. golds awarded to Interbrand, TBWA\MAL

CANNES, France—Norwegian agency Anti Design won the coveted Design Grand Prix here tonight for a fascinating branding identity campaign for a music and arts festival, the centerpiece being a logo…

Pharrell's Denim Recycled From Ocean Debris Wins Product Design Grand Prix

Night's second big prize for a Williams project

CANNES, France—Pharrell Williams projects were the pride of the Cannes Lions festival here tonight. Not only did the singer's "24 Hours of Happy" video win a Grand Prix in Cyber, but…

Jared Leto, Ex-Graphic Designer, Loves What You Advertising Kids Are Doing

'When an ad is great, it's art'

CANNES, France—He just won an Oscar and is about to embark on another world tour with his band. But Jared Leto, one of the world's ultimate creative hyphenates, still remembers…

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions

Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

See the Year's Best Student Work for Google, Apple, Ben & Jerry's and More

Future Lions winners

CANNES, France—A Google app that translates sign language into speech was among the forward-thinking student ideas honored at the Future Lions competition here today, sponsored by AKQA. Now in its ninth…

3 Secrets to Being the Next Great Creative at Cannes

Future Lions judge Rei Inamoto reveals the winning combination

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at…

This Precocious Director's First Ad Really Gets Inside Its Subject

Here's a very special delivery from French agency BETC. It's called "Birth," and it's a minute-long promotional film touting the annual Young Director Award that will be presented Thursday at…

Whybin\TBWA Cashes In With Outdoor Grand Prix for Fabulous GAYTMs

DDB, Grey take gold for the U.S.

CANNES, France—A colorful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest here tonight. The campaign, done for ANZ Bank's…

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID'

Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

FCB Basks in the Sun With Mobile Grand Prix for Nivea's Beach Bracelet

R/GA and Google both win gold

CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its…

360i's Sarah Hofstetter on Reaching the Top—and Staying There

How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

Kanye West Charms Cannes With His Moral Take on Brands and Culture

Plus, what he thinks about Apple's deal with Beats

CANNES, France—Kanye West was roundly ridiculed last year when he likened himself to Steve Jobs in a New York Times interview. But the rapper is very much like the late…

Marissa Mayer: Marketers Need to Embrace Native Ads

Cannes address delivered alongside new Tumblr ads integration

CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more…

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes

Nikesh Arora says tech innovation is about to surge forward

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area…

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards

Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself'

Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

McCann Melbourne's 'Guilt Trips' Train Campaign Wins Creative Effectiveness Grand Prix

Victory on other side of the tracks

CANNES, France—McCann Melbourne, which won a record five Grand Prix last year for "Dumb Ways to Die," won the 2014 Creative Effectiveness Grand Prix here on Monday for a different…

CAA Scores Grand Prix and 2 Gold PR Lions for Chipotle's 'The Scarecrow'

Droga5 and Grey win gold for Honey Maid and TNT

CANNES, France—CAA Marketing and Chipotle, which teamed up to win two Grand Prix in 2012, added a third here tonight, winning the top prize in the PR Lions contest for…

Twitter's 'Dronie' of Patrick Stewart Is Social Gold

Generates immediate Cannes buzz

Twitter is like every other digital platform and ad agency roaming Le Croisette in Cannes this week—it's trying to drum up new business. Showing the fun side of your brand…

Pinterest and Its Agency Friends Create Special Pin Boards for Cannes

Dentsu, Barbarian Group, Ogilvy contribute

Pinterest is showing off its creative capabilities at Cannes. The new ad darling, fresh off launching Promoted Pins, is collaborating with media and agency partners at the international festival. With the…

Undivided Attention: How 'Epic Split' Became the Buzziest Ad at Cannes

Volvo Trucks snatches up awards—and new customers

It should, by all rights, be the one of the worst ads you've ever seen: A Hollywood has-been straddles two 18-wheelers at sunset while a nearly forgotten new-age song somberly…

Spike Jonze Reveals His Favorite Ad and How to Stay Creative With Clients Around

The Oscar winner on keeping 'that feeling' alive

CANNES, France—Spike Jonze has made a lot of great commercials over the years. "Crazy Legs" for Levi's. "Hello Tomorrow" for Adidas. "Lamp" for Ikea, which won the Film Grand Prix…

India's Internet Baby: Agency Says Cannes Contender Is Beautiful, Not Terrifying

CANNES, France—Maybe India's Internet Baby isn't as horrifying as he seems? If you think about it, the preternaturally social star of the MTS Telecom campaign—who learns to cut his own umbilical…

Facebook's Hacker Culture Heads to Cannes

Plans to develop campaigns, not just talk

Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more…

Newcastle Reveals the Secrets of Facebook Advertising

Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

You Need More Than Great Ads to Win at Cannes

Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

Cannes Memories and Predictions From 10 of the World's Top Creatives

Tales from the Croisette

• David Lubars Worldwide chief creative officer, North American chairman, BBDO Favorite ad ever in Cannes: BMW Films, but not because I was one of its creators. I like it because it broke…

ZenithOptimedia Brings New Strategy to Cannes

Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

McDonald's Elevates Ads to Pop Culture Icons

How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

25 Campaigns That Will Win Lions in Cannes

From Chipotle to Volvo Trucks, here's the work to watch

It will surely be an epic festival for Volvo Trucks. But who else will go Lion hunting in Cannes this year? Adweek again partnered with Leo Burnett for this preview of…

Sheryl Sandberg: Rethinking Marketing to Women

Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

Giddy Ad Execs Pose for Amusing Stock Photos in Ads for 2014 Cannes Lions

The ad campaign for the 2014 Cannes Lions festival amusingly celebrates creativity by spoofing the utter lack of it. In five ads produced by McCann London, well-known ad execs—from Amir Kassaei…

Ad Legend Jeff Goodby Wonders If We’re All Part of One Big Thinking Machine

Do you share a brain with him?

Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up? I was…

Lee Clow Would Rather Keep Working

TBWA icon talks about his future, and his agency’s

Lee Clow was in Cannes this year to collect this year’s Lion of St. Mark award and to chat with fellow ad legend George Lois. His agency picked up a Grand…

Brazil's Unrest May Affect Social Media Marketers for a Year

Agencies adapt to unprecedented environment, which may become new normal

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's…

Disney Trusts Annie Leibovitz

'Why do we need the castle in this picture?' she asks

CANNES, France—Artists need to trust themselves, and brands need to trust artists. That, at least, was the message when photographer Annie Leibovitz, mcgarrybowen co-founder and chief creative officer Gordon Bowen, and…

BBDO Brass Talk Creating Fame for Brands

Robertson and Lubars on creativity and clients

CANNES, France—Fresh off a panel comparing admen to some of history’s great artists, Andrew Robertson, president and CEO of BBDO Worldwide, and David Lubars, chief creative officer of BBDO North…

P&G Partners With Zefr to Listen In on YouTube Fan Base

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

The New King of Super Bowl Ads

With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots

If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…

Droga's Delicious World

Mondelez, Coca-Cola fuel growth, as Prudential gets love at Cannes

Some 400 members of Mondelez International’s global team huddled in Istanbul two months ago to talk about the company’s future. It was their first meeting since Kraft spun off the…

The World's Best Outdoor Ads, 2011-12

All the Grand Prix and gold winners in the category from Cannes

Today we've got another gallery of winning work from last month's Cannes festival—this time from the Outdoor Lions contest. There are plenty of nice billboard and poster campaigns here—in particular, the…

The World's Best Print Ads, 2011-12

All 38 executions from gold-winning Press campaigns at Cannes

We're still catching up on the many hundreds of winners from this year's Cannes Lions festival. Today, we look at the top print ads—the Grand Prix and gold winners from…

DDB Behind 'Ethel's Brew'

Cannes craft beer part of agency's elaborate self-promotion

It was all a sham. What, you say? Ethel's Brew. What, you say? Ethel's Brew—the allegedly Brooklyn-grandma-crafted beer you, if you were among the advertising hordes that descended on Cannes…

Advertisement