Promoting a Clean Advertising Environment
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads, brand-safety concerns and cluttered ad experiences. But it’s not too late to take a stand [...]
How AI Will Create the Perfect Ad for Every Individual
The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so [...]
Why People Hate Pre-Roll, and 3 Other Reasons Ads Get Blocked
We hear lots of anxious chatter about ad blocker adoption and not nearly enough serious discussion of the underlying motivations. But understanding the consumer's reasons are arguably the most important [...]