Marketers are pouring big budgets into branded video these days, but it’s not always easy to create content that actually moves the needle. After all, a brand hoping to grab a consumer’s attention must be just as compelling as the media companies it competes against within the user’s social feeds.
In our new ebook, we spoke with some of the industry’s leading creative minds to uncover the best practices for producing outstanding branded video. Together, these experts provide a wealth of valuable advice for generating fresh ideas, delivering effective messaging and executing on a budget. Here’s a taste of what they have to say:
- “Instead of trying to say everything, say one thing that encompasses everything…Rely on and trust your customer to know that they’re going to find all of those little details elsewhere…If you put that in the video, all that’s going to do is distract them from the bigger message.” —Noam Kroll, founder of Creative Rebellion
- “Anyone who has $10 million dollars, a year to make a video and access to Kanye is going to come up with something pretty ambitious and crazy, right? But can you pull off that same feeling with $50k and four days? … I feel like a good idea should be judged by the constraints that have to hold it.” —Justin Barnes, creative director at Versus
- “Most people that are creative really don’t necessarily know exactly why or how they’re creative or how they come up with the ideas. I think that it requires some sort of inspiration. Somebody gives you some direction, something they want to achieve and then you have to search for the inspiration in that.” —Emery Wells, co-founder and CEO of Frame.io
And that’s just the tip of the iceberg. Our ebook contains everything you need to know about developing quality video, from the best places to find inspiration to the smartest tactics for streamlining your workflow. Take a look.
