Most marketers understand the power and potential of mobile ads—they just don’t know how to measure it. The perceived lack of integrated campaign KPIs has caused CMOs to hesitate in their commitment to mobile. In fact, a Millward Brown study conducted last year found that nearly 80 percent of marketers would like to increase mobile spend, if only they could more easily track ROI.
“The Straightforward Guide to Mobile Ad Measurement” aims to help marketers define clear, actionable metrics for their mobile campaigns, and shows them how to calculate mobile advertising ROI through full-funnel analytics. It also includes case studies of auto, finance and retail brands that have had notable mobile measurement success.
Download the full text of “The Straightforward Guide to Mobile Ad Measurement”
The mystery of mobile ad measurement has been unsolved for too long. It’s about time marketers understood the full impact of their mobile campaigns. Check out the guide for best practices on how to build a full-funnel measurement system that follows the consumer from first awareness to end purchase.
