Most marketers are quick to praise visual content. But do they know, for example, that on social media images get 650 percent higher engagement than text-only posts? That kind of stat can make you rethink your budget this year.
To arm marketers with lots of useful facts about image-based marketing, GumGum, a major player in the visual marketing space, developed an interactive card game called the Marketer's Matching Game. The Marketer's Matching Game is like the classic match-and-pair game for kids, albeit with a marketing twist. Players scan cards featuring visual-based platforms or technologies—Instagram, Snapchat, virtual reality—as they flash up momentarily. Two paired cards reveal a platform and related insight. Go ahead, test your visual memory below: