New research says you could be leaving money on the table by not investing in programmatic. Programmatic has fundamentally changed the landscape for marketers by creating data-rich digital campaigns to target an audience. However, programmatic has typically been seen as a tertiary channel to other traditional forms of media like television, radio and even digital.
Advancements within programmatic and high consumer adoption of digital and mobile have raised questions like: “Does traditional media still provide the greatest yield or will a new media mix that leverages a greater focus on programmatic provide a higher ROI?”
Our new study, done in partnership with leading research firm TFQ Strategy, examines the value of programmatic and the direct impact it has on top- and bottom-line results.
Check out the Q4 2016 report “Programmatic, Proven”
We looked across $20 billion worth of spending by top U.S. brands, each with more than $100 million in advertising budgets, and sought to uncover their particular opportunity to drive results by embracing programmatic advertising. The research also looks into large advertising technology platforms like Facebook and Google—which have garnered a lion’s share of the digital investment—to see the impact they make in comparison to the rest of the programmatic marketplace. Download the study to see the full results.
