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Trade Desk Programmatic and Politics Banner

Infographic: How to Build a Winning Programmatic Media Plan, Step-by-Step

Draft your campaign goals
  • February 21, 2016, 11:49 PM EST
  • Sponsored

The debate is on: What can marketers do to take advantage of party allegiances and reach target audiences on a more personal—err, political—level? Democrat, Republican, media buyer or consumer, this chart offers everything you need to know about putting together a programmatically correct media plan this year.

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What Brands and Candidates Need to Know About Programmatic in 2016

It's expected that presidential candidates will spend more than $1 billion on digital advertising in 2016—six times what was spent in 2012. The big game changer is the widespread adoption of programmatic buying. Yet mastering this new form of automation is far from easy.

"What You Need to Know: Programmatic and Politics" explains the ins and outs of programmatic media plans for both brands and candidates.

Infographic by Leandro Castelao

 

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