Infographic: How to Build a Winning Programmatic Media Plan, Step-by-Step

Draft your campaign goals

The debate is on: What can marketers do to take advantage of party allegiances and reach target audiences on a more personal—err, political—level? Democrat, Republican, media buyer or consumer, this chart offers everything you need to know about putting together a programmatically correct media plan this year.

[token node webform]

Infographic by Leandro Castelao