Over three billion images are posted daily across Instagram, Facebook, Twitter, Snapchat, etc., according to Mary Meeker’s latest Internet Trends report. Yet 80 percent of them lack a caption or text that identifies what’s in the photo.
Now that images have taken over the internet, marketers who only rely on text-based social analytics don’t know what people are saying about their brands. This is a big problem, and “The Straightforward Guide to Visual Intelligence” is our latest resource to help marketers understand and master the visual web.
Check out the full text of “The Straightforward Guide to Visual Intelligence”
In the guide we explain what visual data is, how it’s captured and how the technology behind it works. It also includes use cases showing how major brands could use visual data to enhance and improve social campaigns.
Brands that are able to connect with vocal consumers, engage top influencers, manage social reputations and track the impact of sponsorships have a huge advantage in the age of Instagram. Get the guide and learn how to build more targeted, efficient and holistic campaigns–in both text and image:
