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In Monopoly parlance, PHD now has a "hotel" on SC Johnson.
Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around the world, where the company spends an estimated $1 billion in media. The agency, which started as a digital media buyer for SC Johnson, added global media planning in January, and then this week traditional media buying. In the process, PHD supplanted Maxus as the company's media horse.
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