If you think you’ve mastered the customer journey, think again. Nearly 80 percent of consumers feel the average brand doesn’t understand them as individuals. Perhaps that’s why so many CMOs are obsessed with creating richer customer experiences.
Our new ebook,”The 3-Minute Guide to Overcoming Customer Journey Barriers,” outlines the top challenges to understanding the customer journey and offers actionable suggestions for overcoming them. The barriers include a lack of data and system integrations, breakdowns in process, misguided focus and inattention to key aspects of the buyer experience.
Check out the full text of our ebook, “The 3-Minute Guide to Overcoming Customer Journey Barriers”
Start thinking beyond devices, channels and context by challenging conventional processes to better align your advertising with what really matters—the consumer. For all the details on how to break down customer journey barriers, download our ebook below:
